Author: Bridget Willard

  • Twitter is About Trust. Is Your Social Ledger Blank?

    Ledger-6 Print fit-to-page or on 12 inch or legal paper
    by Mel McCarthy Creative Commons License

    A blank slate. Many social psychologists believe that the human starts off with a blank slate. Regardless of your ideology, every relationship does begin with a blank ledger. Let me explain.

    Social Media is about many things, one of which is building relationships. How to start that building is often debated.

    “Relationships take time. If you try to shortcut social media, you’re shortcutting relationship building.”

    ~ Scott Stratten from “Mannequin Networking: Why Twitter Automation Is Bad.

    Scott is right. Relationships are built over time. Being the logical person that I am, I came to the conclusion that Twitter is about trust and tweeted it on September 25, 2012.

    In our digital age it’s easy to either be naive (an oversharer) or paranoid (incomplete profile). It’s true that occasionally you do run into people like Terry Rantula, as Carol Stephen describes in her post, “Social Media: Do You Really Know Your Friends?” But should that be the determining factor in our social media strategy?

    (more…)

  • Retweet Styles – It’s like Jeans; there’s a fit for everyone.

    Social media experts are known for their opining.  Like it or not, extreme positioning tends to garner both positive and negative attention.

    As a dispensary of unsolicited advice I’ve made the enemy or two in my day. My thought, however, is this: why not experiment around?

    One thing we can count on in social media is that trends, platforms, and accepted notions change over time.

    By now, most people know what I think of Twitter’s Retweet Button.

    But there is an element of style in the retweet. Style in tweeting is like jeans – there’s a fit for everyone. Quote Tweets or Quote posts are still fine. They have limitations. And to each their own.

    1.  Old School RT

    Why would someone post on X with the prefix “RT?”

    When Twitter originally started, there was no button to retweet. Users came up with the syntax — et voilà. We’re used to it — us old schoolers.

    This is traditionally done by clicking reply on a tweet, copying the text of the original tweet, and pasting after the user’s name.  Then you put “RT” in the front of the tweet and click send.

    Copy/paste FTW!

    Hootsuite and Tweetdeck (as well as their rival third party apps) have buttons that make this much easier.  In Hootsuite, however, you have to change the settings for this retweet style to be activated. Well, maybe not anymore. I haven’t used Hootsuite since 2023.

    On X (Twitter) this is called “Quote Tweet.”  I still don’t get why they don’t have that option on the web version, but I digress.

    Example:

    Original Tweet:

    RT:

    2. Modified Tweet (MT)

    You may have seen “MT” at the beginning of a post on X. What is it? It means “Modified Tweet.”

    If the original tweet is very much longer than 120 characters, you may have to edit the tweet to get under the character limit. If you do this, then put MT instead of RT and use an ellipsis (…) where the text is cut off.

    Another good use case for “MT” as a prefix is to thank the original poster but include the context.

    3. Comment Tweet

    This retweet has a comment in front to continue the conversation. This is my preferred style.

    Note: Some people put the comment at the end of the tweet with “//” or “<<” before their addition, but I find this style confusing

    Example:

    4. Rewrite Tweet

    This is a hybrid between the comment and the hat tip. Especially if the tweet has a link, I may use a quote or something in an article that I like better than the original tweet’s text but still want to give credit. When I do this, I usually add the website or author’s Twitter handle, if known. I may even add an appropriate hashtag.

    Example:

    5. Hat Tip (h/t) Tweet

    You saw the link somewhere else (Facebook, G+, Instagram, et al) but still want to give this user source credit. Use the hat tip by adding “h/t @username” at the end.

    Example:

  • Six Tips to Gain Followers Through Engagement

    Ducks

    How do you gain followers?

    This is the question I am often asked.

    “Do I buy followers?” No. In fact, most of the time people can tell when you have bought followers, as my colleague Carol Stephen describes in her post here. This strategy sort of backfired for former Speaker of the House and Presidential Candidate, Newt Gingrich, too.

    Twitter is one of the major spokes in the social media wheel. Social media, people seem to forget, is about being social.

    During the question and answer period of the Digital Influence panel at ACEC California’s April Conference, I was asked what the best practice for Twitter is.

    My answer:  “The most important thing for you is to be a human being.”

    In fact, my social media strategy revolves around being a polite, helpful person.

    That seems to do the trick.

    How does this work.

    1. I avoid Twitter’s Retweet button.

    This is controversial and everyone has their own opinions. Read my blog post here.

    2. When I do retweet, I add a comment first.

    This continues the conversation the original tweeter intended, presumably, when they sent the tweet in the first place. Awkward sentence? Sure. But the point is that Twitter is a conversation. By that logic, every tweet is potentially a conversation starter.

    See: Retweet Styles

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  • Extend a Tweet’s Life

    One of the takeaways from “Can you fall in love with a brand?” is how to extend the life of a tweet.

    Tweets, essentially, are public text messages with a link. If it has a link, it can be embeded into a post like this.

    And so, people from the blog post, can favorite the tweet, retweet it, follow you, etc. (more…)

  • Live Tweeting At Events

    Live tweeting at events is quite fun and has a lot of benefits. Most recently I tweeted during the classes I took at Orange County’s WordCamp (#wcoc), June 1, 2013.

    Personally, I love it. I type fast, it’s a fun way to sort of force myself to pay attention, too.

    Live tweeting a great way to pickup followers, promote an event, and engage with other attendees.

    These tips are applicable whether it’s a live webcast, a class, a press event, or a class. Anytime there is a public speech, you can live tweet.

    Why Tweet quotes?

    Quotes grab us. It’s a great way to tweet out the same content without having the same tweet.

    You can tweet from live radio interviews, tweet from archived videos, tweet from debates, etc.

    How is this done?

    It helps if you can type 60 wpm or more and have an actual keyboard. But you can do it on a mobile device, too.

    Use the power of hashtags.

    Name the Hashtag:

    If there is an official hashtag for the event use it. If you’re hosting the event, make the hashtag known. If there isn’t a hashtag, make one up; use your best judgement. Short and to the point is good.

    For example, I was part of the Digital Influence panel in April. There was no hashtag. We went with #DigitalInfluence.

    If there is a class within a conference, use the an appropriate hashtag.  For example for the class “WordPress 101” I used #WP101.

    Form:

    Use quotation marks. Use proper grammar.  Use the speaker’s Twitter handle. Use the hashtag.

    If you feel uneasy about tweeting straightaway, type the quote into a text file for later.

    I like to open a text file and put the speaker’s twitter handle and hashtag (eg. @WebTW #WP101 #WCOC) there for cut/paste. I simply copy it. After I type the quote, I paste. It helps if you know the keyboard shortcuts, too (CTRL+C / CTRL+V). This makes it quite fast and efficient to live tweet.

    Disclaimer:  If you type (or find) the wrong handle, for example, like I did (twice this weekend), all of your tweets will be wrong with the cut and paste method. And all of your retweets will be wrong.  Proofread.  I could kick myself for getting a bunch of them wrong.

    Examples from WordCamp (#WCOC):

    You can even use the hashtag for other event-related tweets such as a photo of yourself and a new friend, etc.

    Follow the Hashtag:

    My favorite tool for this is TweetChat.com.  With Twitter’s API changes, you never know how long services like this will be available. If all else fails, setup a column in Hootsuite or Tweetdeck to see the other tweets.

    If you don’t have time to respond to others’ tweets, favorite them to respond later. Remember, one of the goals is to meet new people and form new bonds. Follow people back and maybe even put them on a list.

    Respond to Others:

    Find other people tweeting and retweet them. I recommend old-school retweets, but if you’ve been reading this blog, you know that.

    Thank people who retweet you.  Reply to others.

    Twitter only allows you to tweet 1,000 times a day which works out to 40 times an hour. Thanking and retweeting will take up some of your tweets, so be cautious.

    WPBlab Episode 3-9-17

    Have you ever tweeted during an event?

    What are your tips?