Author: Bridget Willard

B2B SaaS Founders are often overwhelmed with their own workload as CEO, CFO, and CIO. Taking the time to publish on LinkedIn seems frivolous in comparison. But it’s crucial to brand building which is vital for sales. 

Also, if you’re taking the time to post on LinkedIn about your company, you may as well also publish an article there as well.

Why should you make time out of your busy schedule to publish on LinkedIn? 

The short answer is for visibility, thought leadership, brand authority, and off-page SEO.

Building Visibility On LinkedIn

If you’re a B2B founder, CEO, or Marketer, you need to be on LinkedIn. It’s not outdated, it’s not becoming Facebook. It’s where people network online. CEOs aren’t typically in Reddit looking for customers and investors. 

Networking on LinkedIn as an intentional exercise (even before and after conferences) is a great way of making it easier to hold meaningful conversations in person. Over 60% of the audience on LinkedIn depends on it for “event information and company news,” reports Statista. 

Visibility that makes the sales process easier? Yes, please! Even better, 90% of the decision makers and C-Suite who consistently read your content are obviously more interested in a sales pitch. Warming up leads by publishing articles on LinkedIn seems like a no brainer.

“9 in 10 decision makers and C-suite executives say they are moderately or very likely to be more receptive to sales or marketing outreach from a company that consistently produces high-quality thought leadership.”   2024 Edelman-LinkedIn B2B Thought Leadership Impact Report

2024 Edelman-LinkedIn B2B Thought Leadership Impact Report

Building Thought Leadership on LinkedIn

If you knew that over 50% of decision makers and C-Suite members spend over an hour a week reading thought leadership articles, would you change your strategy? It’s important to post consistently in order to break through the noise.

“Aim for five LinkedIn posts per week, creating a steady rhythm of content.” EverythingDesign

And while you’re doing that be sure to form new connections and reply to other people’s posts. You can easily fit this into your schedule with my 3-2-1 Method.

“54% say the piece of thought leadership got them to realise there were other suppliers they could work with that had a better understanding of the challenges their organisation was facing.” Di Mace

Building Brand Authority on LinkedIn

Building brand authority on LinkedIn is important for any business; for startup SaaS companies – it’s crucial. You’ve built the Uber for [Industry] or the Google for [Industry]. People have to both want a new solution and know you exist. 

Writing about problems that customers actually have? That’s the way to get it done. In fact, all of a SaaS founder’s posts on LinkedIn should inform website content, email marketing campaigns, and sales decks. Why? Because it’s the current thinking. Be sure to include as much data as possible, too.

“Effective thought leadership has three key attributes: it cites strong research and data, helps buyers understand their business challenges, and offers concrete guidance.” Edelman

Jonathan Kazarian, CEO of Accelevents (former client) is one to watch in the brand authority space.

He consistently posts insights for the event marketing space as well as insights into their platform adoption. The best part is that he extracts insights for other founders. This kind of vulnerability is compelling for decision makers as well. 

In this post, for example, he writes:

“Over the past 12 months, our average deal size has grown by 113% while win rates have increased from 54% to 58%.”

He goes on to cite learnings and how it has helped their ten-year Event Platform to start custom implementations. He ends with: 

“The future of enterprise tech is Software & Service. That’s what we are building for.”

We often talk about Software as a Service (SaaS) and forget about the service. This right here hits decision makers. It’s enough to make them change. And Jonathan (or a marketing exec on his behalf) could easily convert these long-form posts on LinkedIn into LinkedIn Articles. 

Building Off-Page SEO on LinkedIn

One of my favorite SEO tools is Google Alerts for my name, “Bridget Willard.” I set them for “as-it-happens” and “all results.” For the last couple of years, even posts on LinkedIn have been ranking and this helps me keep tabs of any mentions as well. 

A simple “Bridget Willard SaaS” search shows my website first, then my LinkedIn profile, then an article I wrote for BetterCloud – a SaaS Management Platform. Incognito results were similar. The BetterCloud article was number 5 in the SERPS with my X profile (3)  and Instagram profile (4) both ahead of it.

Warren Laine-Naida has consistently A/B tested publishing on LinkedIn versus his website. Every single time, these articles are on Page 1 of Google SERPs and his website version is “nowhere to be found,” he told me. Indeed, for the following set of articles, the LinkedIn one shows up as the second entry under videos for the phrase “boost visiblity in search llms.”

Oh yeah, articles on LinkedIn are indexed within 24 hours, too.

LinkedIn: Boost Your Visibility in Search and AI Search LLMs

Blog: Boost Your Visibility in Search and AI Search LLMs

You don’t always need people on your website. Especially when 44% of all Google searches are for brand names. When you are a SaaS founder or Freelancer, your brand is your name. You both want and need customers and investors to follow you.

Get Marketing That Works

I’ve been helping SaaS companies build a name for themselves in the B2B space since 2015. My company offers the perfect SaaS Marketing Package to help your internal team. And, if you’re ready to have your LinkedIn posts repurposed as articles on LinkedIn, we can certainly make time for you.

I’m always open for a quick sales call.

SEO best practices are still best practices. If you have a product company (digital or physical) don’t just rely on your product pages. You need a blog. 

It’s tempting to think blog posts are so 2013. Although with companies relying upon ChatGPT, Gemini, and other AI agents to write quick overviews and summary posts for (virtually) free, it’s surprising that product companies still don’t get it.

TL;DR: People searching for knowledge are sent to blog posts. People searching for action are sent to product pages.

Blogs Versus Short Video Dopamine Hits

Physical products like fashion and beauty heavily rely on influencers and affiliate marketing. Tech companies rely on affiliate marketing, too. Why? Other people market for you which means a lower cost for marketing and lower Customer Aquisiton Cost (CAC). 

Relying on other people to do the work can be a good thing. Until TikTok shuts down and you have no content on your own website.  

Snapchat introduced the short vertical video and TikTok capitalized on them – thanks to the pandemic. Short, vertical videos are now the new podcast. My Gen Z niece listens to TikTok videos with her earbuds for hours. 

“Are you watching them?” I asked. 

“Sometimes. I mostly listen when I vacuum and clean the apartment. Of course, you have to stop to swipe to see the next video.” (I’m surprised TikTok hasn’t changed that yet.)

Against biology (our eyes are made to scan right to left, left to right), every platform has this vertical, dopamine-inducing binge watch. Even LinkedIn has vertical video feeds now. (But that’s another rant.) 

Relying upon third-party platforms for your marketing is a scary place to be.

If Amazon’s bid to buy TikTok is accepted, it’s going to become the modern Home Shopping Network. How’s that going to change the user experience? Want to binge on commercials? Unlikely. TikTok will become as annoying as over GIF-ed, loud MySpace pages.

If Amazon's bid to buy TikTok is approved, it's going to become the modern Home Shopping Network.

— Bridget Willard (@BridgetMWillard) April 2, 2025

Do Blogs Still Work for Sales?

Yes. SEO best practices work as a whole to drive sales. Now, if your product pages aren’t optimized for PPC keywords, and you’re not running PPC ads, and you don’t have email marketing, and you don’t have blog posts to explain the why behind your products, then you have bigger problems. 

This is a good time to say that unless you’re tracking your leads, you really don’t know how to attribute those leads. And, first-click leads? Those don’t exist.

“Google is still sending the lion’s share of traffic… but even when they — or most of the platforms, for that matter — do, we can’t even see that traffic because of the flaws in attribution.” Amanda Natividad 

The Internet Runs on Words

Here’s another thing I say a lot: the internet is blind. Videos may have captions (or craptions if you don’t edit them) and photos may be beautiful, but search works from words. 

You still need customers. And how do you get customers to find the thing you just built if they don’t even know it exists? There’s no keyword research for terms people aren’t using. Keyword research is mostly for PPC anyway. 

I say this a lot on Twitter/X, LinkedIn, Facebook, and in videos. No one will search for you if they don’t know you exist. If you built a product no one knows exists yet (like the product by my new client Green Link), no one is searching for a baseboard for a chain-link fence. It just got patented, and the website went live in January 2025.

Do Blogs Still Work For Tech & SaaS Companies?

Yes, blogs still work for tech and SaaS companies. Now, if you’re a product company, you may be ignoring your blog in favor of product development, writing their pages and documentation. (I know you’re behind on documentation.) 

You’re super excited about this new tool or feature you built. That’s awesome. Do you hear us saying, “but why” when we read your tweet? What use case does this apply to? What problem does this solve? Why do I want a project management tool inside of WordPress? But Why?

Well-written blog posts translate product pages into sales copy that answers the why. You can’t just post on X that you created a new tool with the link to the product page and expect sales (with or without lifetime deals).

Blog Posts:

• Establish authority (author bylines matter)
• Stay fresh with regular updates (keep publishing)
• Align with search intent (know or do?)
• Get backlinks and mentions across the web (the hardest part)

ChatGPT Backs Up Long-Standing SEO Best Practices

In a (not surprising) recent study analyzing which pages ChatGPT recommends (by AN Digital in German), blogs and editorial content were cited as top choices for informational queries. 

The study by AN Digital found that if someone is looking for the best running shoes, they’ll be shown blog posts. If they’re looking for the best Nike running shoes, they’ll be shown a product page. What happens with Google also happens with ChatGPT.

SEO best practices haven’t changed. Modern SEO – being found in an AI search tool like ChatGPT  – means you need to feed the machine. ChatGPT recommends real content by real experts. If you want to show up in AI-generated answers, an expertly-written blog post beats a static brochure site with product pages any day.

“Because ChatGPT relies both on pre-trained data and real-time web access, SEO becomes critical in ensuring a company’s content is visible and usable by the AI.” AN Digital

Get Marketing That Works

I’m a marketing specialist in the SaaS space. That means easy onboarding for you. Let’s translate the features and specs of your product into compelling marketing copy for your blog. 

There are limited spots for my SaaS Marketing Plan.

I’m always open for a quick sales call to discuss your goals or get you on the waiting list.

Sources

• Thanks to Warren Laine-Naida and Joerg Geissler for bringing this German Study by AN Digital to my attention.
• AN Digital: Strategies to Optimize the Likelihood of Shops and Products Being Recommended by ChatGPT
• Special thanks to ChatGPT for the translation.

Editor’s note: I asked ChatGPT what they thought about Launch With Words — giving the pros and cons of it versus AI. This is what they came up with.

TL;DR: Pros and Cons

🚀 Selling Pros

• Saves time – pre-written, ready-to-use blog content
• SEO-friendly and structured for engagement
• Easy for agencies to offer as an upsell service
• One-time cost – no recurring subscription
• Perfect for small businesses needing content fast

⚠️ Considerations

• Not custom-written per client (requires minor edits)
• Limited to available industry content packs
• Higher upfront cost than AI-generated content
• Best for specific industries – not all niches covered
• Still requires client involvement for full personalization

Introduction

WordPress developers and agencies often face a common challenge: providing quality content for the websites they build. Fresh, relevant content is crucial for engaging visitors and boosting SEO, but writing blog posts for every client can be time-consuming.

Two emerging solutions can help: Launch With Words, a WordPress plugin that supplies ready-made blog content packs and prompts, and general AI content generation tools (like GPT-based writing assistants and WordPress AI plugins). This article compares Launch With Words with AI-driven tools across key factors – from content quality and SEO optimization to ease of use and cost – to help WordPress professionals choose the right fit for their workflow.

Content Generation Quality and Uniqueness

Launch With Words: This plugin delivers human-written content crafted by an experienced copywriter. For example, its premium “content packs” provide 12 draft blog posts (around 500+ words each) tailored to a specific industry​

These posts come pre-formatted with proper headings, links, and even pull-quotes for a professional touch​

The topics often address common customer questions in that industry, ensuring the content is relevant and useful to readers​.

Because the content is written by a real writer with subject knowledge, it tends to be well-structured and engaging right out of the box. One consideration, however, is uniqueness – these packs are sold to multiple users, so the base content isn’t exclusive to one website. While there is no direct Google penalty for duplicate content, having identical posts as other sites can make it harder to rank since search engines must choose which version to show​

Launch With Words anticipates this by encouraging users to customize the drafts for their locale and specifics​ ensuring each site ends up with a unique variation of the content. In terms of effectiveness, the human-written nature means the content is usually coherent and on-point, requiring minimal editing for clarity or tone.

General AI Tools: AI writing platforms (from standalone tools like ChatGPT to WordPress plugins integrating GPT-3/4) can generate content on virtually any topic. The quality of AI-generated text has improved dramatically – modern AI can produce readable, informative articles in seconds​. Each output is unique, created word-by-word by the model, so you won’t get the exact same text as another user (which is a plus for originality).

AI can even adapt style and tone if instructed, yielding content that fits different brands or audiences. However, AI content quality can be inconsistent. Without careful prompting and oversight, AI might generate passages that are generic or factually off-base. Common issues include lack of deep context understanding, occasional inaccuracies, or a formulaic feel in the writing​

These tools excel at producing a quick first draft, but that draft often benefits from human review and refinement to ensure nuance and accuracy. On the effectiveness front, AI can create content that performs well – for example, answering user queries or providing how-to advice – but its effectiveness largely depends on the user’s guidance. A well-structured prompt can lead to highly relevant content, whereas a vague prompt might result in fluff. In short, AI tools offer unmatched speed and originality, but the quality and effectiveness of their output hinge on skilled human input to guide and polish the content.

SEO Optimization and Integration

Launch With Words content is built with SEO-friendly practices in mind, though it doesn’t automate SEO the way a dedicated SEO plugin would. The provided blog drafts follow a sensible structure (with headings and logical flow) that aligns with good on-page SEO fundamentals​

Topics like FAQs and seasonal posts are chosen to naturally include keywords and phrases potential customers might search for. In the free version, the monthly blogging prompts come with a checklist reminding users to add images, refine headlines, set categories, and include “your SEO bits” (keywords, meta descriptions, etc.)​

This serves as a gentle nudge toward optimizing each post for search engines. The premium content packs, being more fleshed-out posts (~500 words each), are designed to be directly publishable and helpful to readers – which is exactly what search algorithms favor. Having turnkey, high-quality content ready means site owners can publish consistently (e.g. one post a month), signaling to Google that the site is active and relevant​

However, because multiple sites may use similar base content, it’s wise to localize or expand the drafts to target your specific keywords or geographic area​

This customization helps avoid any SEO clashes and lets you tailor posts to long-tail keywords for your niche. In summary, Launch With Words provides an SEO-friendly foundation (good structure and relevant topics) and encourages further optimization, but it doesn’t replace using an SEO plugin or strategy – it works best in tandem with your own SEO efforts.

General AI Tools: AI writing tools can be powerful allies for SEO – especially when paired with the right strategies. Many AI content platforms now integrate SEO features or can be instructed to follow SEO guidelines. For instance, some WordPress AI plugins offer built-in optimization tips or even analyze top-ranking content to guide the AI’s output​

You can ask AI to include certain keywords, craft SEO-friendly titles, or generate meta descriptions automatically. In fact, popular WordPress SEO plugins like All in One SEO and Rank Math have begun incorporating AI to help generate optimized titles and meta tags based on the post content​​

AI can quickly suggest multiple title variations or identify relevant LSI keywords to sprinkle into an article. The advantage here is adaptability: if you need a blog post targeting a specific keyphrase, an AI writer can focus on that exact topic. That said, using AI doesn’t guarantee SEO success – the content still needs to meet Google’s quality criteria. Google has stated it will not outright punish or ban websites for AI-generated content as long as that content is helpful and not simply spam to game rankings​

In practice, this means you should use AI as a helper to create genuinely valuable articles, rather than churning out keyword-stuffed text. One concern is that AI, if left unchecked, might produce subtly off-topic content or miss the intent behind a keyword. To counter this, some AI tools integrate with SEO analysis services (like Surfer SEO, Frase, or RankMath’s Content AI) to score and improve the content’s optimization.

WordPress developers using AI should still plan to review each AI-written piece for SEO essentials: ensure the keyword appears in key places, the content answers the intent, and internal links or calls-to-action are added as appropriate. In essence, AI tools can significantly streamline the SEO content process – from research to writing – but they work best under human guidance to make sure the end result aligns with a smart SEO strategy.

Ease of Use and User-Friendliness

Launch With Words: Simplicity is a major selling point of Launch With Words. It’s delivered as a standard WordPress plugin, which developers can install like any other. Once activated, the free version automatically creates draft posts for each month’s suggested topic (e.g. “October Draft Blog Post,” “November Draft Blog Post,” etc.). Users (or their clients) can click on these drafts, read the prompt or pre-written content, and then add their own touches or publish. The interface is just the familiar WordPress post editor – no new systems to learn.

In the premium content packs, the plugin acts as an importer that loads the ready-made articles (via a JSON file) into the site as draft posts​

This means within minutes, a brand new site can have a full set of blog drafts waiting. For a WordPress developer handing off a site to a client, this is extremely user-friendly: the client finds a blog already populated with content they can review and publish on schedule.

There’s essentially zero learning curve for the end-user beyond basic WordPress editing. Setup is straightforward as well – no APIs, no external accounts. The most the developer might need to do is purchase a content pack file and use the plugin’s import feature, which is usually just a few clicks. In summary, Launch With Words is plug-and-play. It leverages the familiarity of the WordPress dashboard and keeps things simple, making it a hassle-free solution for both developers and non-technical clients to get content up and running.

General AI Tools: The ease of use for AI content tools can vary widely. On one end, you have web-based AI writers (like the ChatGPT interface or Jasper’s online app) which require copying the generated text into WordPress. While these tools are generally user-friendly, using them alongside WordPress is an extra step and might be daunting for non-tech-savvy users. On the other end, there are WordPress plugins that bring AI directly into the editor. For example, some plugins add an “AI Assistant” block or meta box where you can enter prompts and generate text without leaving the page​

These integrated tools are improving in usability – often featuring simple “Generate Paragraph” or “Continue writing” buttons in the post editor. However, setting up AI in WordPress usually requires a bit more configuration than Launch With Words. Most AI writing plugins need an API key from a service like OpenAI​ which means the developer has to sign up for that service and possibly incur usage costs. There might also be settings to tweak (choosing AI model, adjusting creativity level, etc.) which introduce complexity. Additionally, effectively using AI involves learning how to craft good prompts. A WordPress developer might adapt quickly to this, but a typical client might find it confusing at first (“What do I ask the AI to get a good blog post?”).

Documentation and support vary by tool – some plugins have in-editor tips and predefined prompts to help users, which is great for ease of use. Overall, while AI tools are becoming more user-friendly (and many are directly integrating into familiar workflows), they still demand more active involvement from the user.

There’s a bit of experimentation and learning required to consistently get great results. In contrast to the one-click content of Launch With Words, using AI feels more like a new creative process to learn. For a developer willing to invest time, this process can become quite smooth, but for handing off to a less technical client, it may require training or a managed approach (e.g., the developer uses the AI tool to prep content for the client, rather than the client doing it themselves).

Cost and Value Proposition

Launch With Words: The cost structure of Launch With Words is straightforward. The base plugin (with the year’s worth of monthly blog prompts) is free, which provides value in the form of guidance and structure but not full content. The real content comes from purchasing industry-specific packs. These premium packs carry a one-time cost – for instance, the first pack (for roofing contractors) is priced around $497 for 12 ready-made posts​

That comes out to roughly $40 per post for professionally written, niche-specific content delivered to your site. Additional packs (for other industries like general contractors, etc.) are similarly priced, and the creator has mentioned possibly offering smaller packs of prompts at around $97​

For WordPress agencies, these packs are a one-time investment per client/industry. The value proposition is that a developer can buy a content pack and pass the cost to the client as part of the project (potentially marking it up as a service of populating their blog).

In many cases, this is still cheaper than hiring a freelance writer to produce 12 custom articles, which could run several hundred dollars in total for equivalent quality.

It’s also a time saver – the content is available immediately, whereas writing from scratch (even when outsourced) takes time and project management. That said, $500 per site is a significant upfront expense, especially for smaller projects or tight budgets. If a developer only occasionally needs one or two posts, buying an entire pack might be overkill.

The free version’s prompts could guide the client to write content themselves (at no cost), but that shifts effort back to the client. In terms of overall value, Launch With Words offers high-quality content for a premium price.

Agencies serving a specific niche might find it cost-effective – e.g. pay once for a pack and use it (with modifications) for multiple clients in that niche – though they should be cautious about identical content across clients. For individual site owners or developers with diverse clients, the à la carte pricing means you pay only for what you need, but you might not find a pack for every scenario. There’s no ongoing subscription fee for the plugin; the costs are one-time content purchases, which is attractive if you plan to reuse the site indefinitely with that content.

General AI Tools: AI writing tools range from completely free options to premium SaaS subscriptions, so cost can scale with usage. Many WordPress developers might start with ChatGPT, which currently offers a free tier and a Plus subscription at $20/month for faster, more reliable access​

At $20 a month, a developer could generate content for multiple client sites, making it extremely cost-efficient per article (just pennies in computing cost for each blog post generated). Other AI writing platforms like Jasper, Copy.ai, or Writesonic typically use a monthly subscription model. For example, Jasper’s plans start around $49/month for an individual creator account​ which allows unlimited word generation and additional features. Team plans can be over $100/month for multi-user collaboration​

If a WordPress agency subscribes to such a service, they can leverage it to produce content for dozens of projects, getting a lot of bang for the buck. Moreover, some WordPress AI plugins are free to install but require an OpenAI API key – in those cases, the cost is pay-as-you-go for usage. OpenAI’s API is relatively inexpensive (e.g., a few cents for a typical blog post’s worth of tokens), meaning even heavy usage might amount to only tens of dollars per month.

In weighing value, AI tools have a lower cost per piece of content compared to purchasing pre-written packs or hiring writers. However, one must factor in the human time involved. AI can create a draft in minutes, but a developer or content editor will spend time refining that draft. Time is money – if a quick edit suffices, it’s still a net gain, but if each AI article needs significant rewriting, the effective cost rises.

Another consideration is subscription commitment: with Launch With Words you pay once and own the content pack, whereas with AI software you pay continuously for access. If you cancel an AI subscription, you lose the tool (though you keep any content you already generated).

For a developer who constantly needs new content across different topics, an AI tool subscription might be the most economical choice. It provides flexibility to generate anything, anytime, under a predictable monthly fee. On the other hand, if content needs are limited and specific (e.g., one site, one industry, 12 posts needed), a one-time content pack purchase could be a better value than several months of an AI service.

Ultimately, AI tools are very cost-effective for scaling content production, but Launch With Words can be cost-effective for high-quality targeted content without ongoing fees – it depends on the scope of your content needs and how you budget time vs money.

Effectiveness in Scaling Workflow

Launch With Words: From a scaling perspective, Launch With Words acts like a force multiplier for WordPress developers who want to deliver more than just a bare-bones website. By having a bundle of blog posts ready to go, a single developer can significantly reduce the time spent on content creation per project.

This means you can launch websites faster or take on more clients without worrying about writing content from scratch for each one. It’s particularly effective for agencies focusing on certain verticals: if you frequently build sites for, say, roofing companies or real estate firms, you can standardize a process where each new site gets a relevant content pack.

That’s essentially a year’s worth of blogging done in minutes for each client. Clients benefit by seeing immediate value – their new site isn’t empty; it’s populated with information that can engage their audience and even drive traffic. According to Bridget Willard (the creator of Launch With Words), having this turnkey content ready means businesses have more material to share on social media and a better shot at SEO, since their site will consistently publish useful articles​

This helps agencies demonstrate quick wins for clients (like improved web presence and SEO signals), which in turn can make for happier, long-term client relationships. In terms of scaling within an agency, there’s minimal overhead to using Launch With Words. One person can import the content pack and do light customizations (swap in the client’s business name, tweak any region-specific details) and be done. The limitation, of course, is that you’re scaling breadth but not depth of content – each site gets roughly the same set of 12 posts (with minor edits). If all your clients expect completely unique content strategies, this approach wouldn’t scale in that scenario.

But for many small business clients, a set of informative, generic-yet-customizable posts is “good enough” to establish their blog. So, Launch With Words lets you scale the content delivery efficiently, though not necessarily the content variety across clients (unless you have many different packs).

General AI Tools: When it comes to scaling content production, AI tools are incredibly powerful. They enable a developer or agency to produce content at a volume and speed that would be impractical manually. For example, with the right prompts or templates, an AI system could generate dozens of blog post drafts in a day – something that would normally require a team of writers. This is further enhanced by features some AI-driven WordPress plugins offer, like bulk content generation. Imagine inputting a list of topics and having the AI create a draft for each one automatically​

Some tools provide a “bulk content builder” interface where you can queue up multiple titles or questions and have the AI churn out posts for each.

This level of automation allows agencies to scale their content offerings dramatically. A small content team armed with a good AI workflow can serve many more clients or publish far more frequently than before. Moreover, AI can help scale other content-related tasks: generating social media captions, product descriptions, page copy, etc., all within one platform, which adds to operational efficiency.

However, scaling with AI isn’t just a push-button utopia – the effectiveness of this scale depends on maintaining quality control. It’s easy to generate a lot of words; it’s harder to ensure those words truly benefit the client’s goals. Agencies that successfully use AI at scale usually implement a review process: human editors or strategists check the AI output, ensure it aligns with the client’s voice and factual needs, and optimize it as needed.

The good news is that even with review time, content creation throughput is much higher than without AI. Another way AI aids scaling is by handling repetitive or boilerplate content. For instance, if an agency manages 50 local business websites and needs a “Happy Holidays” post or a service description for each, AI can produce variants of that content quickly, freeing the team to focus on more strategic work. In summary, AI tools are extremely effective for scaling up content work – they reduce the bottleneck of writing. The agencies that stand to gain the most are those that handle large volumes of content or need to cover a wide array of subjects on a tight timeline​

As long as quality oversight is in place, AI allows WordPress developers and content teams to serve more clients and publish more content without a linear increase in headcount.

Flexibility and Customization

Launch With Words: The content from Launch With Words is designed to be adaptable, but it has predefined boundaries. Each content pack is tailored to a specific business category (like roofing, HVAC, etc.), which means the topics and tone are chosen to fit a generic business in that industry. Developers and site owners are encouraged to customize the drafts to fit their exact business. In practice, this might involve inserting the company’s name, adding details about the company’s services or local area, and adjusting any wording to match the brand’s voice.

Because the content is delivered as regular WordPress posts (in draft), users have full control to edit them as much as needed. The writing style out-of-the-box is generally conversational and small-business-friendly; if a client prefers a more formal or quirky tone, the developer would need to revise the text to reflect that.

The flexibility is there in the sense that nothing is locked – it’s like getting a ghostwritten article that you can modify freely. However, Launch With Words won’t automatically adapt the content for you; it provides the starting point. Another aspect of flexibility is content breadth: if a client’s business has unique services or a niche focus not covered by the pack, you might need to create additional content beyond what’s provided.

The plugin itself doesn’t generate new topics – you get what’s in the pack. This is where some users might mix approaches (e.g. use the 12 provided posts, then write or generate a few more on specialized topics to round out the blog). In terms of accommodating different business needs, Launch With Words excels when the business squarely fits an available content pack, and it allows moderate customization within those posts. It’s less flexible if the business type is uncommon or if the client needs very specific content angles – in those cases, you’d have to supplement with custom writing.

On the whole, Launch With Words offers a semi-custom solution: it covers common ground for an industry and leaves the fine details to you.

General AI Tools: AI content generators shine in customization and flexibility. Since an AI doesn’t have a fixed set of outputs, you can tailor your prompts to produce content for virtually any business type, any topic, and any style. This means whether you’re building a site for a florist, a tech startup, or a bilingual non-profit, an AI tool can help create content suited to that context. With the right instructions, you can set the tone (e.g. “write in a friendly, informal voice” or “use a professional and technical tone”), adjust the complexity (maybe simpler language for a broad audience, or more jargon if writing for experts), and include specific details (“mention our 30 years of experience and our free consultation offer”).

The AI will incorporate these into the content as directed. This level of customization is something a fixed content pack cannot offer. Additionally, AI can generate different types of content on the fly – not just blog posts, but also FAQ sections, product descriptions, listicles, or even code snippets for a developer blog, all within the same tool. For WordPress developers, this means an AI assistant can adapt to various content needs across different projects. Another form of flexibility is language and length: you can request content in different languages or quickly get a shorter/longer version of a piece, which is useful if you need, say, a snippet for a homepage and a full article for the blog.

The flipside of this flexibility is that it relies on the user’s ability to articulate the requirements. If the prompt or guidance to the AI is too generic, the output might also be generic. Achieving a truly custom-feeling piece might take a couple of iterations (e.g., “that’s close, but add a paragraph about X and use a more playful tone”).

Thankfully, many AI tools allow refining the output easily by either editing the prompt or directly instructing the AI further. In summary, general AI tools offer maximum customization potential – they’re like a very talented but direction-following writer who can create whatever you ask, provided you give clear instructions. This makes them incredibly flexible for different business needs, far beyond what a one-size-fits-many content pack can do.

Automation vs Human Input Balance

Launch With Words: With Launch With Words, the balance tilts strongly towards human input on the content creation side, with automation handling the delivery. The blog posts and prompts you get are written by human copywriters (with expertise in marketing and the specific industries). This means the nuance, creativity, and context come built-in from a person – something AI sometimes struggles with.

There’s little risk of bizarre AI-generated errors; the facts and tone have been vetted by the writer. Once you have the content pack, the process becomes semi-automated: the plugin imports the content as drafts for you, saving you the manual labor of creating each post. From that point, human input comes back into play for any customization or updating of the content. In terms of oversight, you might do a quick read-through of each draft to ensure it aligns with the client’s voice and is up-to-date (for example, if a post references “this year” or a trend, one should check it’s still relevant).

But generally, you can trust that the content is publication-ready or very close to it because it’s human-written and reviewed. The overall approach is automation-assisted human content – humans create the material, and the plugin automates its distribution into your site. This balance works well for developers who want to minimize time spent but don’t want to sacrifice the human touch in the writing. It also means less ongoing oversight is required compared to pure AI generation; you’re not going to find nonsensical sentences or made-up facts in a Launch With Words pack, whereas those are things you’d watch for with AI. The trade-off is that you’re limited to content humans have pre-written (which is finite) and you rely on their expertise for each topic.

General AI Tools: AI content creation is heavily automated, but to use it effectively, human involvement remains crucial. These tools can autonomously produce text, which might give the impression that you can “set it and forget it.” In reality, achieving high-quality results is a collaborative process between the AI and the user. The user (developer or content writer) provides the initial input – a prompt or set of guidelines – and the AI generates the output.

Often, the first draft from the AI will need human editing for polish. It’s a bit like having an apprentice: the AI does the bulk of the drafting work very quickly, but a human mentor needs to check that work. Commonly, users will refine the AI’s output by instructing it to fix certain sections, or they’ll manually edit the text to add a personal anecdote, correct a nuance, or ensure factual accuracy. This interplay is important because while AI is excellent at generating content, it lacks true understanding – it might confidently assert something that isn’t true, or use a tone that’s slightly off for the context​

Human oversight catches and corrects these issues. In fact, a recent marketing survey found that 90% of marketers believe human editing significantly improves the quality and credibility of AI-generated content​

That statistic underlines the industry consensus: AI is a powerful aid, but not a replacement for human judgment. The balance then is using automation to save time and brainpower on the first draft and routine writing, and then applying human insight to refine and fact-check.

Over time, as trust in the tool grows and one develops better prompting techniques, the need for heavy editing might decrease – but a human will always set the direction and ensure the output meets the needed standards. Also, from an ethical and strategic standpoint, humans need to guide AI on what content is appropriate and aligns with brand values; an AI left completely unchecked could stray from the desired messaging. Some AI integrations allow scheduling or one-click publishing of generated content, but it’s generally advisable not to publish without a human review in the loop.

In summary, AI tools represent automation with a safety net – they automate the writing, while humans provide the quality control and strategic thinking. The best outcomes arise when you view AI as a collaborator: let it do the heavy lifting, but always give the final say to a human editor or developer.

Conclusion and Recommendations for Use Cases

Both Launch With Words and general AI content tools offer compelling ways to tackle the content needs of WordPress projects, but they serve different strengths. The right choice depends on your specific use case, resources, and priorities as a WordPress developer or agency.

• Launch With Words is ideal for developers or agencies who want a plug-and-play content solution with minimal fuss. If you’re frequently launching sites for small businesses in common industries (like contractors, real estate, home services, etc.), Launch With Words can jump-start those sites with a baseline of high-quality blog content. The content packs shine when you need reliable, well-written articles that you can trust (almost) immediately. This is great for scenarios where you might not have a dedicated content writer, or the client’s budget doesn’t allow for bespoke writing but they still expect the site to have some substance. It’s also a good fit when consistency and quality are more important than quantity – for example, a client will be happy with one post per month as long as it’s well done. The upfront cost can often be built into your project pricing. Agencies have even found they can recoup and profit from the packs by packaging the provided content as part of a premium “blog setup” service for clients. However, Launch With Words might not cover every niche, and if you have a very unique client, you could find its content packs not directly applicable. In such cases, or if the client requires a very specific voice, you’d lean on traditional writing or AI to supplement. Think of Launch With Words as a time-saving content foundation – you get solid groundwork that you can then tweak to perfection.
• General AI tools are the go-to choice for flexibility and scale. If your work involves a broad range of topics or you need to produce a large volume of content regularly, AI writing assistants are incredibly useful. WordPress developers who also handle content marketing, or agencies offering ongoing blog writing services, will appreciate how AI can accelerate content production. AI is also a strong choice if you need content types beyond just blog posts: you can generate copy for landing pages, product descriptions, meta tags, even code explanations, all with the same tool. For example, if a client suddenly needs 5 new blog posts about different aspects of their business within a week, an AI tool can make that achievable without pulling all-nighters. The cost of AI tools, relative to output, is generally low – so for budget-conscious projects where hiring multiple writers isn’t feasible, AI provides a viable alternative. That said, to get the most out of AI, you or your team should be willing to invest time in the editorial process. These tools pay dividends when you refine their output; if you’re looking for a completely hands-off approach, AI alone isn’t it. But in the hands of a savvy WordPress developer or content editor, AI content generation can be molded to fit each client like a glove. Also consider the client’s perspective: some clients might be uneasy with the idea of “AI-written” content, while others don’t mind as long as it’s good. It’s often wise to position AI-assisted content as still being reviewed by a human (which it should be). In use cases where hyper-custom content or rapid turnaround is required, AI is the recommended path.
• Blending both solutions: It’s worth noting that Launch With Words and AI tools aren’t mutually exclusive. A WordPress developer could use Launch With Words to quickly furnish a new site with a set of starter posts (ensuring the blog isn’t empty at launch), and then use AI tools to generate additional articles over time, or to update and expand on the provided content. For instance, if a Launch With Words pack includes a 500-word article on “Benefits of HVAC Maintenance,” an agency could later use AI to create a 1,000-word in-depth guide on the same topic or a related one, thereby complementing the initial content. Similarly, one might use AI to localize a generic pack further (“Add two sentences in this blog post about why this topic matters to homeowners in <CityName>”). This combined approach leverages the strengths of both: the professional quality and structure of human-written packs, and the infinite adaptability of AI for new or niche content needs.

Final recommendations: For WordPress developers evaluating content solutions, start by assessing your typical project needs. If you often build sites in well-defined niches and prefer a turnkey content offering that integrates seamlessly into your launch process, give Launch With Words a close look. It can significantly enhance your deliverable (clients love seeing a blog ready to roll) with very little ongoing effort on your part.

On the other hand, if your content requirements are more diverse or you aim to offer content creation as an ongoing service, investing in an AI writing workflow could be more beneficial. The AI route requires more involvement and editorial skill, but it offers unparalleled versatility. Many agencies might find value in using Launch With Words for what it provides and relying on AI for everything else beyond that. In all cases, remember that quality content is still king – whichever tool you use, plan to review and polish the output to meet the high standards of today’s web. By leveraging these tools appropriately, WordPress developers can dramatically scale up their content game, providing better service to clients and reducing the bottleneck that content often poses in website projects.

Written by ChatGPT

Sources

• Launch With Words
  • Launch With Words Website
  • Launch With Words Plugin on WordPress.org
  • Bridget Willard’s Blog on Launch With Words
  • Launch With Words Content Packs
• AI Content Generation & SEO
  • OpenAI’s ChatGPT
  • Jasper AI
  • Copy.ai
  • Surfer SEO
  • Frase.io
  • Google’s Stance on AI-Generated Content
  • SEO Plugin Integrations with AI (Rank Math & AIOSEO)
• WordPress AI Writing Plugins & Automation
  • AI Content Plugins for WordPress
  • WordPress AI Content Assistant Overview
  • AI API Cost Guide (OpenAI GPT Pricing)
  • Jasper Pricing Plans