Author: Bridget Willard

  • Launch With Words vs General AI Tools: Content Solutions for WordPress Developers

    Launch With Words vs General AI Tools: Content Solutions for WordPress Developers

    Editor’s note: I asked ChatGPT what they thought about Launch With Words — giving the pros and cons of it versus AI. This is what they came up with.

    TL;DR: Pros and Cons

    🚀 Selling Pros

    • Saves time – pre-written, ready-to-use blog content
    • SEO-friendly and structured for engagement
    • Easy for agencies to offer as an upsell service
    • One-time cost – no recurring subscription
    • Perfect for small businesses needing content fast

    ⚠️ Considerations

    • Not custom-written per client (requires minor edits)
    • Limited to available industry content packs
    • Higher upfront cost than AI-generated content
    • Best for specific industries – not all niches covered
    • Still requires client involvement for full personalization
    Pros and cons inforgraphic with the same text as above.

    Introduction

    WordPress developers and agencies often face a common challenge: providing quality content for the websites they build. Fresh, relevant content is crucial for engaging visitors and boosting SEO, but writing blog posts for every client can be time-consuming.

    Two emerging solutions can help: Launch With Words, a WordPress plugin that supplies ready-made blog content packs and prompts, and general AI content generation tools (like GPT-based writing assistants and WordPress AI plugins). This article compares Launch With Words with AI-driven tools across key factors – from content quality and SEO optimization to ease of use and cost – to help WordPress professionals choose the right fit for their workflow.

    Content Generation Quality and Uniqueness

    Launch With Words: This plugin delivers human-written content crafted by an experienced copywriter. For example, its premium “content packs” provide 12 draft blog posts (around 500+ words each) tailored to a specific industry​

    These posts come pre-formatted with proper headings, links, and even pull-quotes for a professional touch​

    The topics often address common customer questions in that industry, ensuring the content is relevant and useful to readers​.

    Because the content is written by a real writer with subject knowledge, it tends to be well-structured and engaging right out of the box. One consideration, however, is uniqueness – these packs are sold to multiple users, so the base content isn’t exclusive to one website. While there is no direct Google penalty for duplicate content, having identical posts as other sites can make it harder to rank since search engines must choose which version to show​

    Launch With Words anticipates this by encouraging users to customize the drafts for their locale and specifics​ ensuring each site ends up with a unique variation of the content. In terms of effectiveness, the human-written nature means the content is usually coherent and on-point, requiring minimal editing for clarity or tone.

    General AI Tools: AI writing platforms (from standalone tools like ChatGPT to WordPress plugins integrating GPT-3/4) can generate content on virtually any topic. The quality of AI-generated text has improved dramatically – modern AI can produce readable, informative articles in seconds​. Each output is unique, created word-by-word by the model, so you won’t get the exact same text as another user (which is a plus for originality).

    AI can even adapt style and tone if instructed, yielding content that fits different brands or audiences. However, AI content quality can be inconsistent. Without careful prompting and oversight, AI might generate passages that are generic or factually off-base. Common issues include lack of deep context understanding, occasional inaccuracies, or a formulaic feel in the writing​

    These tools excel at producing a quick first draft, but that draft often benefits from human review and refinement to ensure nuance and accuracy. On the effectiveness front, AI can create content that performs well – for example, answering user queries or providing how-to advice – but its effectiveness largely depends on the user’s guidance. A well-structured prompt can lead to highly relevant content, whereas a vague prompt might result in fluff. In short, AI tools offer unmatched speed and originality, but the quality and effectiveness of their output hinge on skilled human input to guide and polish the content.

    SEO Optimization and Integration

    Launch With Words content is built with SEO-friendly practices in mind, though it doesn’t automate SEO the way a dedicated SEO plugin would. The provided blog drafts follow a sensible structure (with headings and logical flow) that aligns with good on-page SEO fundamentals​

    Topics like FAQs and seasonal posts are chosen to naturally include keywords and phrases potential customers might search for. In the free version, the monthly blogging prompts come with a checklist reminding users to add images, refine headlines, set categories, and include “your SEO bits” (keywords, meta descriptions, etc.)​

    This serves as a gentle nudge toward optimizing each post for search engines. The premium content packs, being more fleshed-out posts (~500 words each), are designed to be directly publishable and helpful to readers – which is exactly what search algorithms favor. Having turnkey, high-quality content ready means site owners can publish consistently (e.g. one post a month), signaling to Google that the site is active and relevant​

    However, because multiple sites may use similar base content, it’s wise to localize or expand the drafts to target your specific keywords or geographic area​

    This customization helps avoid any SEO clashes and lets you tailor posts to long-tail keywords for your niche. In summary, Launch With Words provides an SEO-friendly foundation (good structure and relevant topics) and encourages further optimization, but it doesn’t replace using an SEO plugin or strategy – it works best in tandem with your own SEO efforts.

    General AI Tools: AI writing tools can be powerful allies for SEO – especially when paired with the right strategies. Many AI content platforms now integrate SEO features or can be instructed to follow SEO guidelines. For instance, some WordPress AI plugins offer built-in optimization tips or even analyze top-ranking content to guide the AI’s output​

    You can ask AI to include certain keywords, craft SEO-friendly titles, or generate meta descriptions automatically. In fact, popular WordPress SEO plugins like All in One SEO and Rank Math have begun incorporating AI to help generate optimized titles and meta tags based on the post content​​

    AI can quickly suggest multiple title variations or identify relevant LSI keywords to sprinkle into an article. The advantage here is adaptability: if you need a blog post targeting a specific keyphrase, an AI writer can focus on that exact topic. That said, using AI doesn’t guarantee SEO success – the content still needs to meet Google’s quality criteria. Google has stated it will not outright punish or ban websites for AI-generated content as long as that content is helpful and not simply spam to game rankings​

    In practice, this means you should use AI as a helper to create genuinely valuable articles, rather than churning out keyword-stuffed text. One concern is that AI, if left unchecked, might produce subtly off-topic content or miss the intent behind a keyword. To counter this, some AI tools integrate with SEO analysis services (like Surfer SEO, Frase, or RankMath’s Content AI) to score and improve the content’s optimization.

    WordPress developers using AI should still plan to review each AI-written piece for SEO essentials: ensure the keyword appears in key places, the content answers the intent, and internal links or calls-to-action are added as appropriate. In essence, AI tools can significantly streamline the SEO content process – from research to writing – but they work best under human guidance to make sure the end result aligns with a smart SEO strategy.

    Ease of Use and User-Friendliness

    Launch With Words: Simplicity is a major selling point of Launch With Words. It’s delivered as a standard WordPress plugin, which developers can install like any other. Once activated, the free version automatically creates draft posts for each month’s suggested topic (e.g. “October Draft Blog Post,” “November Draft Blog Post,” etc.). Users (or their clients) can click on these drafts, read the prompt or pre-written content, and then add their own touches or publish. The interface is just the familiar WordPress post editor – no new systems to learn.

    In the premium content packs, the plugin acts as an importer that loads the ready-made articles (via a JSON file) into the site as draft posts​

    This means within minutes, a brand new site can have a full set of blog drafts waiting. For a WordPress developer handing off a site to a client, this is extremely user-friendly: the client finds a blog already populated with content they can review and publish on schedule.

    There’s essentially zero learning curve for the end-user beyond basic WordPress editing. Setup is straightforward as well – no APIs, no external accounts. The most the developer might need to do is purchase a content pack file and use the plugin’s import feature, which is usually just a few clicks. In summary, Launch With Words is plug-and-play. It leverages the familiarity of the WordPress dashboard and keeps things simple, making it a hassle-free solution for both developers and non-technical clients to get content up and running.

    General AI Tools: The ease of use for AI content tools can vary widely. On one end, you have web-based AI writers (like the ChatGPT interface or Jasper’s online app) which require copying the generated text into WordPress. While these tools are generally user-friendly, using them alongside WordPress is an extra step and might be daunting for non-tech-savvy users. On the other end, there are WordPress plugins that bring AI directly into the editor. For example, some plugins add an “AI Assistant” block or meta box where you can enter prompts and generate text without leaving the page​

    These integrated tools are improving in usability – often featuring simple “Generate Paragraph” or “Continue writing” buttons in the post editor. However, setting up AI in WordPress usually requires a bit more configuration than Launch With Words. Most AI writing plugins need an API key from a service like OpenAI​ which means the developer has to sign up for that service and possibly incur usage costs. There might also be settings to tweak (choosing AI model, adjusting creativity level, etc.) which introduce complexity. Additionally, effectively using AI involves learning how to craft good prompts. A WordPress developer might adapt quickly to this, but a typical client might find it confusing at first (“What do I ask the AI to get a good blog post?”).

    Documentation and support vary by tool – some plugins have in-editor tips and predefined prompts to help users, which is great for ease of use. Overall, while AI tools are becoming more user-friendly (and many are directly integrating into familiar workflows), they still demand more active involvement from the user.

    There’s a bit of experimentation and learning required to consistently get great results. In contrast to the one-click content of Launch With Words, using AI feels more like a new creative process to learn. For a developer willing to invest time, this process can become quite smooth, but for handing off to a less technical client, it may require training or a managed approach (e.g., the developer uses the AI tool to prep content for the client, rather than the client doing it themselves).

    Cost and Value Proposition

    Launch With Words: The cost structure of Launch With Words is straightforward. The base plugin (with the year’s worth of monthly blog prompts) is free, which provides value in the form of guidance and structure but not full content. The real content comes from purchasing industry-specific packs. These premium packs carry a one-time cost – for instance, the first pack (for roofing contractors) is priced around $497 for 12 ready-made posts

    That comes out to roughly $40 per post for professionally written, niche-specific content delivered to your site. Additional packs (for other industries like general contractors, etc.) are similarly priced, and the creator has mentioned possibly offering smaller packs of prompts at around $97​

    For WordPress agencies, these packs are a one-time investment per client/industry. The value proposition is that a developer can buy a content pack and pass the cost to the client as part of the project (potentially marking it up as a service of populating their blog).

    In many cases, this is still cheaper than hiring a freelance writer to produce 12 custom articles, which could run several hundred dollars in total for equivalent quality.

    It’s also a time saver – the content is available immediately, whereas writing from scratch (even when outsourced) takes time and project management. That said, $500 per site is a significant upfront expense, especially for smaller projects or tight budgets. If a developer only occasionally needs one or two posts, buying an entire pack might be overkill.

    The free version’s prompts could guide the client to write content themselves (at no cost), but that shifts effort back to the client. In terms of overall value, Launch With Words offers high-quality content for a premium price.

    Agencies serving a specific niche might find it cost-effective – e.g. pay once for a pack and use it (with modifications) for multiple clients in that niche – though they should be cautious about identical content across clients. For individual site owners or developers with diverse clients, the à la carte pricing means you pay only for what you need, but you might not find a pack for every scenario. There’s no ongoing subscription fee for the plugin; the costs are one-time content purchases, which is attractive if you plan to reuse the site indefinitely with that content.

    General AI Tools: AI writing tools range from completely free options to premium SaaS subscriptions, so cost can scale with usage. Many WordPress developers might start with ChatGPT, which currently offers a free tier and a Plus subscription at $20/month for faster, more reliable access​

    At $20 a month, a developer could generate content for multiple client sites, making it extremely cost-efficient per article (just pennies in computing cost for each blog post generated). Other AI writing platforms like Jasper, Copy.ai, or Writesonic typically use a monthly subscription model. For example, Jasper’s plans start around $49/month for an individual creator account​ which allows unlimited word generation and additional features. Team plans can be over $100/month for multi-user collaboration​

    If a WordPress agency subscribes to such a service, they can leverage it to produce content for dozens of projects, getting a lot of bang for the buck. Moreover, some WordPress AI plugins are free to install but require an OpenAI API key – in those cases, the cost is pay-as-you-go for usage. OpenAI’s API is relatively inexpensive (e.g., a few cents for a typical blog post’s worth of tokens), meaning even heavy usage might amount to only tens of dollars per month.

    In weighing value, AI tools have a lower cost per piece of content compared to purchasing pre-written packs or hiring writers. However, one must factor in the human time involved. AI can create a draft in minutes, but a developer or content editor will spend time refining that draft. Time is money – if a quick edit suffices, it’s still a net gain, but if each AI article needs significant rewriting, the effective cost rises.

    Another consideration is subscription commitment: with Launch With Words you pay once and own the content pack, whereas with AI software you pay continuously for access. If you cancel an AI subscription, you lose the tool (though you keep any content you already generated).

    For a developer who constantly needs new content across different topics, an AI tool subscription might be the most economical choice. It provides flexibility to generate anything, anytime, under a predictable monthly fee. On the other hand, if content needs are limited and specific (e.g., one site, one industry, 12 posts needed), a one-time content pack purchase could be a better value than several months of an AI service.

    Ultimately, AI tools are very cost-effective for scaling content production, but Launch With Words can be cost-effective for high-quality targeted content without ongoing fees – it depends on the scope of your content needs and how you budget time vs money.

    Effectiveness in Scaling Workflow

    Launch With Words: From a scaling perspective, Launch With Words acts like a force multiplier for WordPress developers who want to deliver more than just a bare-bones website. By having a bundle of blog posts ready to go, a single developer can significantly reduce the time spent on content creation per project.

    This means you can launch websites faster or take on more clients without worrying about writing content from scratch for each one. It’s particularly effective for agencies focusing on certain verticals: if you frequently build sites for, say, roofing companies or real estate firms, you can standardize a process where each new site gets a relevant content pack.

    That’s essentially a year’s worth of blogging done in minutes for each client. Clients benefit by seeing immediate value – their new site isn’t empty; it’s populated with information that can engage their audience and even drive traffic. According to Bridget Willard (the creator of Launch With Words), having this turnkey content ready means businesses have more material to share on social media and a better shot at SEO, since their site will consistently publish useful articles​

    This helps agencies demonstrate quick wins for clients (like improved web presence and SEO signals), which in turn can make for happier, long-term client relationships. In terms of scaling within an agency, there’s minimal overhead to using Launch With Words. One person can import the content pack and do light customizations (swap in the client’s business name, tweak any region-specific details) and be done. The limitation, of course, is that you’re scaling breadth but not depth of content – each site gets roughly the same set of 12 posts (with minor edits). If all your clients expect completely unique content strategies, this approach wouldn’t scale in that scenario.

    But for many small business clients, a set of informative, generic-yet-customizable posts is “good enough” to establish their blog. So, Launch With Words lets you scale the content delivery efficiently, though not necessarily the content variety across clients (unless you have many different packs).

    General AI Tools: When it comes to scaling content production, AI tools are incredibly powerful. They enable a developer or agency to produce content at a volume and speed that would be impractical manually. For example, with the right prompts or templates, an AI system could generate dozens of blog post drafts in a day – something that would normally require a team of writers. This is further enhanced by features some AI-driven WordPress plugins offer, like bulk content generation. Imagine inputting a list of topics and having the AI create a draft for each one automatically​

    Some tools provide a “bulk content builder” interface where you can queue up multiple titles or questions and have the AI churn out posts for each.

    This level of automation allows agencies to scale their content offerings dramatically. A small content team armed with a good AI workflow can serve many more clients or publish far more frequently than before. Moreover, AI can help scale other content-related tasks: generating social media captions, product descriptions, page copy, etc., all within one platform, which adds to operational efficiency.

    However, scaling with AI isn’t just a push-button utopia – the effectiveness of this scale depends on maintaining quality control. It’s easy to generate a lot of words; it’s harder to ensure those words truly benefit the client’s goals. Agencies that successfully use AI at scale usually implement a review process: human editors or strategists check the AI output, ensure it aligns with the client’s voice and factual needs, and optimize it as needed.

    The good news is that even with review time, content creation throughput is much higher than without AI. Another way AI aids scaling is by handling repetitive or boilerplate content. For instance, if an agency manages 50 local business websites and needs a “Happy Holidays” post or a service description for each, AI can produce variants of that content quickly, freeing the team to focus on more strategic work. In summary, AI tools are extremely effective for scaling up content work – they reduce the bottleneck of writing. The agencies that stand to gain the most are those that handle large volumes of content or need to cover a wide array of subjects on a tight timeline​

    As long as quality oversight is in place, AI allows WordPress developers and content teams to serve more clients and publish more content without a linear increase in headcount.

    Flexibility and Customization

    Launch With Words: The content from Launch With Words is designed to be adaptable, but it has predefined boundaries. Each content pack is tailored to a specific business category (like roofing, HVAC, etc.), which means the topics and tone are chosen to fit a generic business in that industry. Developers and site owners are encouraged to customize the drafts to fit their exact business. In practice, this might involve inserting the company’s name, adding details about the company’s services or local area, and adjusting any wording to match the brand’s voice.

    Because the content is delivered as regular WordPress posts (in draft), users have full control to edit them as much as needed. The writing style out-of-the-box is generally conversational and small-business-friendly; if a client prefers a more formal or quirky tone, the developer would need to revise the text to reflect that.

    The flexibility is there in the sense that nothing is locked – it’s like getting a ghostwritten article that you can modify freely. However, Launch With Words won’t automatically adapt the content for you; it provides the starting point. Another aspect of flexibility is content breadth: if a client’s business has unique services or a niche focus not covered by the pack, you might need to create additional content beyond what’s provided.

    The plugin itself doesn’t generate new topics – you get what’s in the pack. This is where some users might mix approaches (e.g. use the 12 provided posts, then write or generate a few more on specialized topics to round out the blog). In terms of accommodating different business needs, Launch With Words excels when the business squarely fits an available content pack, and it allows moderate customization within those posts. It’s less flexible if the business type is uncommon or if the client needs very specific content angles – in those cases, you’d have to supplement with custom writing.

    On the whole, Launch With Words offers a semi-custom solution: it covers common ground for an industry and leaves the fine details to you.

    General AI Tools: AI content generators shine in customization and flexibility. Since an AI doesn’t have a fixed set of outputs, you can tailor your prompts to produce content for virtually any business type, any topic, and any style. This means whether you’re building a site for a florist, a tech startup, or a bilingual non-profit, an AI tool can help create content suited to that context. With the right instructions, you can set the tone (e.g. “write in a friendly, informal voice” or “use a professional and technical tone”), adjust the complexity (maybe simpler language for a broad audience, or more jargon if writing for experts), and include specific details (“mention our 30 years of experience and our free consultation offer”).

    The AI will incorporate these into the content as directed. This level of customization is something a fixed content pack cannot offer. Additionally, AI can generate different types of content on the fly – not just blog posts, but also FAQ sections, product descriptions, listicles, or even code snippets for a developer blog, all within the same tool. For WordPress developers, this means an AI assistant can adapt to various content needs across different projects. Another form of flexibility is language and length: you can request content in different languages or quickly get a shorter/longer version of a piece, which is useful if you need, say, a snippet for a homepage and a full article for the blog.

    The flipside of this flexibility is that it relies on the user’s ability to articulate the requirements. If the prompt or guidance to the AI is too generic, the output might also be generic. Achieving a truly custom-feeling piece might take a couple of iterations (e.g., “that’s close, but add a paragraph about X and use a more playful tone”).

    Thankfully, many AI tools allow refining the output easily by either editing the prompt or directly instructing the AI further. In summary, general AI tools offer maximum customization potential – they’re like a very talented but direction-following writer who can create whatever you ask, provided you give clear instructions. This makes them incredibly flexible for different business needs, far beyond what a one-size-fits-many content pack can do.

    Automation vs Human Input Balance

    Launch With Words: With Launch With Words, the balance tilts strongly towards human input on the content creation side, with automation handling the delivery. The blog posts and prompts you get are written by human copywriters (with expertise in marketing and the specific industries). This means the nuance, creativity, and context come built-in from a person – something AI sometimes struggles with.

    There’s little risk of bizarre AI-generated errors; the facts and tone have been vetted by the writer. Once you have the content pack, the process becomes semi-automated: the plugin imports the content as drafts for you, saving you the manual labor of creating each post. From that point, human input comes back into play for any customization or updating of the content. In terms of oversight, you might do a quick read-through of each draft to ensure it aligns with the client’s voice and is up-to-date (for example, if a post references “this year” or a trend, one should check it’s still relevant).

    But generally, you can trust that the content is publication-ready or very close to it because it’s human-written and reviewed. The overall approach is automation-assisted human content – humans create the material, and the plugin automates its distribution into your site. This balance works well for developers who want to minimize time spent but don’t want to sacrifice the human touch in the writing. It also means less ongoing oversight is required compared to pure AI generation; you’re not going to find nonsensical sentences or made-up facts in a Launch With Words pack, whereas those are things you’d watch for with AI. The trade-off is that you’re limited to content humans have pre-written (which is finite) and you rely on their expertise for each topic.

    General AI Tools: AI content creation is heavily automated, but to use it effectively, human involvement remains crucial. These tools can autonomously produce text, which might give the impression that you can “set it and forget it.” In reality, achieving high-quality results is a collaborative process between the AI and the user. The user (developer or content writer) provides the initial input – a prompt or set of guidelines – and the AI generates the output.

    Often, the first draft from the AI will need human editing for polish. It’s a bit like having an apprentice: the AI does the bulk of the drafting work very quickly, but a human mentor needs to check that work. Commonly, users will refine the AI’s output by instructing it to fix certain sections, or they’ll manually edit the text to add a personal anecdote, correct a nuance, or ensure factual accuracy. This interplay is important because while AI is excellent at generating content, it lacks true understanding – it might confidently assert something that isn’t true, or use a tone that’s slightly off for the context​

    Human oversight catches and corrects these issues. In fact, a recent marketing survey found that 90% of marketers believe human editing significantly improves the quality and credibility of AI-generated content

    That statistic underlines the industry consensus: AI is a powerful aid, but not a replacement for human judgment. The balance then is using automation to save time and brainpower on the first draft and routine writing, and then applying human insight to refine and fact-check.

    Over time, as trust in the tool grows and one develops better prompting techniques, the need for heavy editing might decrease – but a human will always set the direction and ensure the output meets the needed standards. Also, from an ethical and strategic standpoint, humans need to guide AI on what content is appropriate and aligns with brand values; an AI left completely unchecked could stray from the desired messaging. Some AI integrations allow scheduling or one-click publishing of generated content, but it’s generally advisable not to publish without a human review in the loop.

    In summary, AI tools represent automation with a safety net – they automate the writing, while humans provide the quality control and strategic thinking. The best outcomes arise when you view AI as a collaborator: let it do the heavy lifting, but always give the final say to a human editor or developer.

    Conclusion and Recommendations for Use Cases

    Both Launch With Words and general AI content tools offer compelling ways to tackle the content needs of WordPress projects, but they serve different strengths. The right choice depends on your specific use case, resources, and priorities as a WordPress developer or agency.

    • Launch With Words is ideal for developers or agencies who want a plug-and-play content solution with minimal fuss. If you’re frequently launching sites for small businesses in common industries (like contractors, real estate, home services, etc.), Launch With Words can jump-start those sites with a baseline of high-quality blog content. The content packs shine when you need reliable, well-written articles that you can trust (almost) immediately. This is great for scenarios where you might not have a dedicated content writer, or the client’s budget doesn’t allow for bespoke writing but they still expect the site to have some substance. It’s also a good fit when consistency and quality are more important than quantity – for example, a client will be happy with one post per month as long as it’s well done. The upfront cost can often be built into your project pricing. Agencies have even found they can recoup and profit from the packs by packaging the provided content as part of a premium “blog setup” service for clients. However, Launch With Words might not cover every niche, and if you have a very unique client, you could find its content packs not directly applicable. In such cases, or if the client requires a very specific voice, you’d lean on traditional writing or AI to supplement. Think of Launch With Words as a time-saving content foundation – you get solid groundwork that you can then tweak to perfection.
    • General AI tools are the go-to choice for flexibility and scale. If your work involves a broad range of topics or you need to produce a large volume of content regularly, AI writing assistants are incredibly useful. WordPress developers who also handle content marketing, or agencies offering ongoing blog writing services, will appreciate how AI can accelerate content production. AI is also a strong choice if you need content types beyond just blog posts: you can generate copy for landing pages, product descriptions, meta tags, even code explanations, all with the same tool. For example, if a client suddenly needs 5 new blog posts about different aspects of their business within a week, an AI tool can make that achievable without pulling all-nighters. The cost of AI tools, relative to output, is generally low – so for budget-conscious projects where hiring multiple writers isn’t feasible, AI provides a viable alternative. That said, to get the most out of AI, you or your team should be willing to invest time in the editorial process. These tools pay dividends when you refine their output; if you’re looking for a completely hands-off approach, AI alone isn’t it. But in the hands of a savvy WordPress developer or content editor, AI content generation can be molded to fit each client like a glove. Also consider the client’s perspective: some clients might be uneasy with the idea of “AI-written” content, while others don’t mind as long as it’s good. It’s often wise to position AI-assisted content as still being reviewed by a human (which it should be). In use cases where hyper-custom content or rapid turnaround is required, AI is the recommended path.
    • Blending both solutions: It’s worth noting that Launch With Words and AI tools aren’t mutually exclusive. A WordPress developer could use Launch With Words to quickly furnish a new site with a set of starter posts (ensuring the blog isn’t empty at launch), and then use AI tools to generate additional articles over time, or to update and expand on the provided content. For instance, if a Launch With Words pack includes a 500-word article on “Benefits of HVAC Maintenance,” an agency could later use AI to create a 1,000-word in-depth guide on the same topic or a related one, thereby complementing the initial content. Similarly, one might use AI to localize a generic pack further (“Add two sentences in this blog post about why this topic matters to homeowners in <CityName>”). This combined approach leverages the strengths of both: the professional quality and structure of human-written packs, and the infinite adaptability of AI for new or niche content needs.

    Final recommendations: For WordPress developers evaluating content solutions, start by assessing your typical project needs. If you often build sites in well-defined niches and prefer a turnkey content offering that integrates seamlessly into your launch process, give Launch With Words a close look. It can significantly enhance your deliverable (clients love seeing a blog ready to roll) with very little ongoing effort on your part.

    On the other hand, if your content requirements are more diverse or you aim to offer content creation as an ongoing service, investing in an AI writing workflow could be more beneficial. The AI route requires more involvement and editorial skill, but it offers unparalleled versatility. Many agencies might find value in using Launch With Words for what it provides and relying on AI for everything else beyond that. In all cases, remember that quality content is still king – whichever tool you use, plan to review and polish the output to meet the high standards of today’s web. By leveraging these tools appropriately, WordPress developers can dramatically scale up their content game, providing better service to clients and reducing the bottleneck that content often poses in website projects.

    Written by ChatGPT

    Sources

  • What is SWOT Analysis in Marketing and Why Should I Care?

    What is SWOT Analysis in Marketing and Why Should I Care?

    Have you ever seen an image on social media that made you turn your head sideways? Or maybe a billboard or even a written post. There are whole accounts on Instagram dedicated to Photoshop fails and the like. 

    Sometimes a bit of tongue-in-cheek humor is appreciated by your audience. And sometimes good intentions get separated from the intended message. It could be your body language, word choice, or accessibility. (I can’t even get going on the PDF flyers I see on IG that no one over 40 can read.)

    So this is why you need a professional to not just “manage” your social media. You need a social media marketer. You need a bit of pushback to make your ideas better. They should think about all of the possible outcomes.

    This is why a good marketer always does some version of a SWOT analysis.

    They don’t just post and hope things work out.

    SWOT Analysis Basics

    SWOT stands for strengths, weaknesses, opportunities, and threats. An experienced marketer just automatically thinks of these with each new idea they encounter. But you can definitely make a chart, especially if you’re presenting to an internal team or an external client. 

    “A SWOT analysis can help you to challenge risky assumptions, uncover dangerous blindspots, and reveal important new insights.” Mindtools 

    Many large agencies use focus groups as the research arm of a SWOT analysis. Politicians use opposition research. You have to really understand your audience. How they think and their values will determine their perception of your campaign. 

    Strengths

    Before you post a photo on Instagram, think about what it says about your brand. What’s good about that social post? How does it make people feel about your brand? Does it have easy-to-read text, great captions, and a call to action? Do the colors evoke the feelings you’re hoping it would?

    Weaknesses

    What will people say about your brand if you do that? If you wear that? If you post an image of a QR code on a mobile ad? They’ll think you don’t know what you’re doing. You can’t scan a QR code on an image on your phone with your phone. Make sense?

    Opportunities

    How does this social post give you more opportunities? Does it make people think? Does it give them a tool? Does it encourage them? Do they want to see more of what you have to offer?

    Threats

    How could this image damage you? Do you think people will make negative comments? Will your competition use this against you? Will your hashtag come across wrong? Are there double entendres that you didn’t intend? Will women be offended? Men? Non-binary folks? 

    Example: Swot Analysis of Black Friday Deal by a WordPress Plugin

    A SWOT analysis graphic for a Black Friday sale related to WordPress plugin sales. The title "Black Friday Sale" is at the top, followed by "SWOT Analysis" and the website "bridgetwillard.com." The diagram consists of a semicircle divided into four color-coded quadrants: green for Strengths (S), blue for Weaknesses (W), yellow for Opportunities (O), and orange for Threats (T). Each section is connected to a corresponding text box with bullet points: Strengths (green): A well-executed marketing plan around Black Friday/Cyber Monday can bring in new business. Email marketing, social media, and PPC can drive attention to a new WordPress plugin. Weaknesses (blue): Black Friday is traditionally for retail, not software companies. Cyber Monday is a more relevant time for online sales. Opportunities (yellow): Black Friday deals increase visibility and keep your plugin top-of-mind. Competing WordPress plugins participate, making it a strategic moment to be seen. Threats (orange): Price integrity is at risk—discounting devalues the plugin. Customers may be trained to wait for sales instead of paying full price. Annual license renewals could cluster around Black Friday, creating financial instability.

    Strengths

    A well-executed marketing plan around Black Friday/Cyber Monday including email marketing, social media, and PPC can bring in a bunch of new business and attention to a new WordPress plugin.

    Weakness

    Having a sale on Black Friday for a software company doesn’t make sense. Black Friday is for retail stores to shore up their finances before the end of the year. If you want to have an online sale after Thanksgiving, keep it at Cyber Monday.

    Opportunity

    The reason why so many WordPress plugins jump in on Black Friday is to get in front of people’s eyes. It does give you visibility and keeps your plugin top-of-mind.

    Threat

    A major threat of Black Friday deals is price integrity. Not only are you devaluing your plugin, but you’re training your customers to wait for predicted sales. Furthermore, if you have an annual license, all of your renewals will come back up at the same time next year. Essentially, you’d have to reverse engineer the cost you really want and charge that on Black Friday if you want a sustainable business. 

    Bertha.ai decided to skip Black Friday sales for this reason. I also talk about this in my book, “How to Market Your Plugin.”

    Get Marketing That Works

    If your marketer just says “yes” to your idea they aren’t doing their job.

    Sometimes it seems offputting or even rude but it’s always better to let you know before you proceed. That way you can execute a well-thought-out campaign that achieves your business goals.

    I’m always open for a quick sales call or you can just book a paid consult.

    She’ll tell you what she thinks is best regardless if it is what you think you want to hear, she’ll challenge you to think broadly about your vision and goals with social, and she’ll curate storytelling into each component of your content strategy.” Michelle Keefer, MA MBA 

  • Social Media Marketing in the New Year

    Social Media Marketing in the New Year

    Start Your Year Strong with a Social Media Strategy That Works

    New year, new goals, and—let’s be honest—a fresh chance to stop winging your social media.

    If you’re reading this — this is your chance to stop winging your social media. Don’t wait for January 1.

    If you’ve been posting sporadically and hoping for the best, now is the perfect time to get a real plan in place. That’s where I come in. My social media strategy services help businesses like yours build a sustainable, effective online presence without the stress and guesswork.

    Why the New Year Is the Best Time to Reset Your Social Media

    The start of the year is all about fresh starts and setting the tone for success. Whether you’re a small business owner, consultant, or nonprofit, your audience is actively searching for new solutions, fresh perspectives, and brands that stand out. A well-thought-out social media strategy ensures you’re positioned exactly where you need to be—front and center.

    Plus, let’s face it: social media isn’t going anywhere. If anything, it’s more crowded than ever. The businesses that thrive? They have a plan. Let’s make sure yours does, too.

    What My Social Media Strategy Service Includes

    Forget cookie-cutter approaches. My service is tailored to your brand, goals, and audience. Here’s what you get:

    • A full social media audit – What’s working? What’s not? We’ll figure it out.
    • Customized content strategy – A plan that makes sense for your business, not just trends.
    • Engagement tactics – Because posting and ghosting is not a strategy.
    • A scheduling framework – No more scrambling for what to post.

    If you want to see real results this year, it’s time to invest in a strategy that actually moves the needle. Learn more about my marketing strategy services here.

    How to Get Started

    You don’t have to spend another year feeling overwhelmed by social media. Let’s make it work for you. I’ll help you create a strategy that aligns with your business goals, attracts the right audience, and gives you peace of mind.

    Ready to start the year with a solid plan? Contact me today, and let’s make this the year your social media finally works for you.

    (This post was written by ChatGPT based upon January’s new AI prompt in the New (2025) Launch WIth Words Starter Pack.)

  • SEO: Fix It As You Find It

    SEO: Fix It As You Find It

    So many people want to wait for a full SEO audit before they fix internal links or update articles. I get it. It feels like that may be the most efficient way to tackle the beast.

    But it’s like waiting to vacuum until professional cleaners do a move-out clean in your apartment. And this analogy is top-of-mind because I’m looking in the mirror here. I would love to get a deep clean done and reset my apartment.

    But it’s still going to get dusty. I still need to wash my bedding. I still need to mop the floor. I still need to sweep and vacuum.

    So, you want to wait for an SEO audit. Okay.

    Most SEOs charge a fee for that audit (like my friend Warren Laine-Naida does) but the fee doesn’t include doing the work.

    So, when is the work going to get done? How outdated will that article be?

    And, by the way, also talking to myself here — don’t forget to look at Google Search Console to see your top ranking keywords. This will give you ideas on HOW to adjust those internal audits.

    Because if you give the SEO consultant the wrong coordinates (content and business goal) that SEO ship will sail you in the wrong direction.

    Watch Video

    Notable Timestamps:

    00:56 You still have to fix things that you’re linking to.

    02:29 People who do SEO audits don’t do the work.

    05:00 Your homepage shouldn’t attract every customer.

    Full Transcript

    (00:01):
    Hey everybody. Sometimes you’re just cleaning and you’re doing stuff. You come up with a good idea.

    (00:06):
    And I was thinking about how as we’re cleaning vacuuming, we come across something and we’re like, Ooh, I need to dust this. Do you ignore it and wait for years? This is how people do SEO audits or, um, redoing their whole site. Like they come up with this idea that they have to have some person, some shiny salesperson come and tell ’em that they have a complete overhaul. That would be like, I’m not gonna vacuum anymore until the cleaning company comes in my apartment and does a move-out clean. And then I’ll have a fresh start. So everything I do from then will work out. That makes no sense. You still have to clean your apartment. You still have to vacuum. You still have to dust. You still have to do laundry.

    (00:56):
    And that’s the same way with SEO. You still have to fix things that you’re linking to.

    (01:03):
    Now, Pew Research came out with some findings that 40, 43% of all, um, links are broken on government sites and whatnot. And we link internally and we link out. So there’s checking for broken links on external sites, which is something I definitely need to do. I mean, I’m saying this as a reminder to myself, too. And then there’s internal.

    (01:33):
    And even though the link works, you may need to update some of that content. For example, the video I did the other day about Twitter still being super relevant in 2025, I linked to the text of my book ’cause you can get this Definitive Guide to Twitter Marketing book as a blog post. And I did some updates to that real quick.

    (01:58):
    But it’s, it’s the internet, it’s not print. So it’s very easy for us if you, if you have access to your own website, very easy to re redo that content. Um, I’m sure there’s articles that are published on bridgetwillard.com that I need to go through. And if I did a whole SEO audit and paid somebody five to two to $5,000, like 500 to $5,000 to do that SEO audit, I would still have to do the work.

    (02:29):
    People who do SEO audits don’t do the work. They just find out where the work needs to be done. It’s like a home inspector. They come in, they tell you all the things that are wrong and they give you a list to go get it done. So when you hire somebody like that, they’re not doing the SEO work for you. They’re just telling you where the SEO of work needs to be done.

    (02:54):
    Oh, Bob, this toilet needs to be fixed. Oh, there this room is isn’t level. It’s like that. It’s a list of tasks that somebody else needs to do. And that audit itself almost always comes up with a list of things that need to be done. Now, they also may for hire, like I said, I was in construction, so we would do building surveys and we would do ’em for a really good price in order to get the work that comes from the building survey. It’s a loss leader.

    (03:29):
    So instead, when you’re writing your content, um, for your website and you do notice that you’re linking to, um, an internal page, either a page or a post that you wrote, go ahead and make a note. Send yourself an email. Make it a to-do list on a kanban board, whatever it takes for you to spend five, 10 minutes on that one article to make sure that it’s, um, you know, done correctly or up to date with.

    (04:08):
    Um, it might not be wrong, wrong, but it still might say things that you don’t necessarily agree with. Um, so that’s a good time to update those.

    (04:18):
    Also, you may think, oh, I don’t really wanna do work with these kind of people anymore. So this language doesn’t make sense. Because sometimes when we’re writing pages, we’re experimenting with language to get that kind of traffic or to meet that person’s needs. Then you might wanna word it a different way.

    (04:38):
    For example, my homepage, um, is all about being a marketing manager’s best friend. Like, I got you. You need four articles more a month. You can’t do it. You have the budget to outsource. I’m your girl. Oh, you’re supposed to do Twitter and LinkedIn. You can’t focus on both. I’ll do one of ’em for you, no problem.

    (05:00):
    But then again, I also do a lot of white-labeled work for WordPress, uh, freelancers and agencies of one who do, who build the website, but maybe they’re not writing the page content. I don’t have a landing page for that. This is a good opportunity to have one.

    (05:21):
    And sometimes we forget that not everybody is our customer. And that’s why when you come across it, that’s a good time for you to go ahead and fix it. I was just vacuuming. I saw a big pile of paper as I moved from my table to under my tv. It’s all dusted. Do I just leave it all dusty? No. I am gonna go get the pledge and clean it up. Maybe the pile of paper comes in my office, but I do need to file those . But you see what I’m saying?

    (05:56):
    You don’t wait for. You can. You can wait until it’s a total mess. But then you have this giant overwhelming task. Instead of doing it as you come across it yourself on your site as you’re thinking of thanks to post on X Twitter, LinkedIn, Facebook, um, to share on a story link and Instagram, to pull content from to make those social posts. And you see something maybe you don’t agree with, or there’s a link to a vendor you don’t work with anymore, that’s a good time to just get in there and get it done.

    (06:33):
    What you’re working on today, let me know in the comments. Bye everybody.

  • Yes, X (Twitter) is Still Relevant in 2025.

    Yes, X (Twitter) is Still Relevant in 2025.

    If you’re thinking of jumping ship to Bluesky or something, I’d hesitate. People be out here randomly deleting accounts that took them forever to build. This is huge SEO no-no.

    Yes, X (Twitter) is very relevant to 2025 B2B marketing.

    Heck, it’s even relevant for B2C marketing.

    How do you know?

    • Google Alerts
    • Leads (SEO)
    • Google Analytics

    Watch The Video

    Google Alerts and X (Twitter)

    To be honest, the easiest way to find out if X (Twitter) is working is to set up a Google Alert for your name, product, service and set it as an “as-it-happens” update.

    You’ll get emails that show you exactly what’s going on and when Google Bots noticed it.

    google alert screenshot

    Search (Leads) On X (Twitter)

    Any platform that has a search bar is a place for you to optimize how you’re displayed. So, yes, X is good for SEO for on site search. It’s also good for SEO as a result shown in Google for your name or topic. This is why we set up Google Alerts and/or pay attention to Google Analytics.

    Dustin had an epiphany that, to be frank, inspired this post/video. He got a lead and did what all smart owners do, he asked where the lead came from. To his surprise, the client searched “WordPress” in the search bar on X (Twitter). That’s some SEO magic right there.

    What Dustin did right (to be found on X) is posting about his area of expertise. You could do this for any industry.

    “Apparently, I am feeding X properly.

    I got a new client over the weekend and I couldn’t figure out where he came from. So, I asked him. This is what he said.

    SEO for X is now a thing I guess.” Dustin Hyle

    SEO on X (Twitter)

    Check out your analytics on Google. I love real-time analytics. It tells me if someone clicked on a link I posted on X (Twitter). That is, of course, if you’re posting links to your website on X (Twitter).

    Just to show you I posted a link to this blog post on X (so meta). You’ll see people on it.

    Now, this only works if you’ve not published it elsewhere. Think scientific method.

    The first result, for example, was a referral from mail.google.com. So someone subscribed to my blog clicked the link.

    image

    The Definitive Guide To Twitter Marketing Paperback

    Hire Bridget Willard to Manage X (Twitter)

    Yes, I also have plans to manage X for clients.

    Full Transcript

    (00:01):
    Hi everyone, your friend Bridget Willard here. I wanna talk to you a little bit about the platform X, uh, formerly known as Twitter, which we all loved, uh, for a long time.

    (00:14):
    It’s 2025, January four, and I just want to remind you that this is a valid social network regardless of what you think about who owns it, who’s on it, the noise. I have many tips in a book called The Definitive Guide to Twitter Marketing.” It’s also a blog post on bridgetwillard.com. It’s like five or $7 on, uh, on Amazon. It’s a good way to support if you like this video. Thank you very much. Um, but also, this is what I do. I manage Twitter for clients.

    (00:57):
    It’s really important. It was important in 2004, 2003, 2007. Wait, when did it come out? I’m thinking of my miscarriage. Sorry. Uh, I think it was 2006, seven, whatever. I’ll fi I’ll fix it. It’s been, it’s more than 10 years. Okay? So anyway.

    (01:18):
    It’s funny because I came across this tweet. I’m gonna old school this like a Weekend Update News from Dustin. And he’s saying that like he couldn’t believe that, you know, SEO is a thing for Twitter. It is because there’s a search bar.

    (01:35):
    So, um, I know this sounds kind of like snicky and witty and kind of snippety, but. Anytime there’s a search bar, I want to remind you, anytime there’s a search bar, Reddit, Pinterest, Google Maps, Apple Maps, bing, Yahoo, Facebook. Anytime there’s a search bar, there’s an availability to optimize the search results, which is what SEO is.

    (02:04):
    So he says, apparently I’ve been getting X wrong or apparently, let me, how, how about if I turn around so I can read it? “Apparently I’m feeding X properly. I got a new client over the weekend and I couldn’t figure out where he came from. So I asked him.” Mad props for asking where your referrals come from. That’s a totally different video, but it is underdone. So this is what he said. And then Dustin said, “SEO for X is now a thing, I guess,” to which I replied. It’s always been a thing.

    (02:36):
    So the person who reached out to him on December 29th, 2024 through his website, said, “Thanks, Dustin, for the great work. I found you by looking up WordPress on Twitter, which is where I found your profile.” It cannot be understated that being online and being prolific and being available and like he said, “feeding the X properly.” Right? Feed me, Seymour.

    (03:04):
    So if you’re posting and publishing, you’ve probably seen my video about replying. Replying is the power move it always has been. It’s still the power move in 2025. But also there’s been, uh, conflicting data and opinions on whether or not Google, uh, indexes, tweets or posts on X. It does. And the simplest way for you to deal with this is by, um.

    (03:35):
    Is this mirrored? Is this not? This is, this isn’t mirrored. Oh my gosh, I think you, I think this is backwards, but Google Alerts are the best. It is backwards for you. I’m so sorry. Maybe I could flip this video.

    (03:50):
    Anyway, Google Alerts, google.com/alerts. You can set them up. I have ’em come to me as, as it happens. Um, this email I got, um, yesterday, maybe the day before from something that was posted on January two. So it, it will come to you. It was actually me, um, saying the social trend in 2025 is replying. So I was posting that. Um, I’m sorry, I didn’t realize this would be backwards, but you get, you get the picture. I didn’t wanna do a whole loom anyway.

    (04:29):
    Twitter X is super relevant. It’s super important, especially B2B, um, especially, um, for if you have professional services. Um, I, I always remind people that even newscasters are tweeting Carly from, um, the local news service in Corpus Christi tweets out the weather.

    (04:55):
    Uh, you gotta remember that posting on X is, is like a text message. So when things go down and you have bad storm issues and you wanna get um, kind of emergency things going out, Twitter x it’s the place to be. X marks the spot, it’s the place to be. It’s so important.

    (05:18):
    And the thing where business owners kind of get wrong is they’ll post something as they’re thinking about it, but they don’t keep up the regular publishing of things from their website to Twitter. Um, and the reason why they don’t do this is because they hop on when it’s convenient for them. Or they’re like, what’s going on in WordPress right now? What’s going on with the Green Bay Packers right now? And that is search, you know, going on there.

    (05:51):
    One of the main things I think is really important for um, X is super relevant in 2025 is actually knowing user’s intent. You can read their posts and find out exactly what they’re thinking about, exactly what they’re talking about, exactly where they’re, um, getting their who, what vendors they’re using. Are they using SEMrush? Are they using HubSpot, Mailchimp? Are they using BetterCloud? Are they using Dubsado? Are they using Xero? Are they using FreshBooks?

    (06:29):
    They’re posting about the things that they, like, they’re posting about the things that they don’t. Like. I was posting about hp, I thought that Hewlett Packer was like not letting me use my printer ’cause I didn’t sign up their ink. No, Bridget, you bought HP 64 cartridges instead of 67 because you had bronchitis and you shouldn’t have been ordering on the internet. Right? But I stopped myself before I posted that on Twitter, right?

    (06:56):
    So the thing is, it’s super relevant. If you want to learn how to use it for business, I have a totally free Twitter course on my website. I encourage you to literally do it in the order, do all the things that I say. I did go to college to be a teacher. I, it’s, it’s that way for a reason because a lot of times with platforms, we start using the app and then we think we know how to use it. So when you think about the strategy behind it and what you’re trying to accomplish, then how you use the program or the app is completely different. So I would encourage you to go get on that free course again.

    (07:43):
    I do have this book that came out in I think 2021, “The Definitive Guide to Twitter Marketing – I Double Dog Dare You To Try It.” 2021. Yeah, it’s on, it’s on as a free version is on my blog. Again, this is Kindle. This is paperback. This is your manual.

    (08:03):
    Or you can hire somebody like me. I’d be very happy to create a content calendar for you. Um, I, my, my contracts are an invoice. You pay me, I write your tweets. I can either post ’em for you or not and it’s prepaid. And if you don’t wanna do it any longer then you know, that’s fine. I have three different packages. Go to bridget willard.com/pricing. I’ll put a link, um, to it at the end of this video. Um, actually what I’ll put a link to at the end of this video, yeah, I’ll put a link to that at the end of this video.

    (08:39):
    But I really want you to know that Twitter is super relevant. And if you don’t trust me, you don’t have to take my word for it. Just go use it. Go use it. Set up Google Alerts and see what happens.

    (08:54):
    Your friend signing off up from Corpus Christi. Bye!