"Companies that published 16+ blog posts per month got almost 3.5X more traffic than companies that published between 0 - 4 monthly posts." —HubSpot
BLOG POSTS &
YOUR WEBSITE 'FINDABILITY'
You are excited about your agency or product launch. Blog posts are essential to the health and findability of your website. I know you don't have time to do it. That's why I'm here to help you.
Your WordPress product is awesome; if you don't have blog posts, what will you share on social media? Your WordPress agency just launched a website for your client. How will anyone know?
Fortunately, this is a problem that is easily solved with short-form content. Publishing as regularly as possible is best.
Document your work with case studies and reviews on your own website. Don't rely upon Facebook or Twitter. Don't rely upon a link to a website that may get changed later.
Instead of talking about the features of your WordPress plugin, educate your audience on <em>why they need it</em>. Why do we need your service?
If for no other reason than this: is your product or service still available? Or are you just another abandoned product in Open Source?