Do You Even Publish?

IF YOU DON’T PUBLISH REGULARLY YOU’RE NOT READY FOR SOCIAL MEDIA.

BLOG POSTS &

YOUR WEBSITE ‘FINDABILITY’

SHORT-FORM CONTENT

You are excited about your agency or product launch. Blog posts are essential to the health and findability of your website. I know you don’t have time to do it. That’s why I’m here to help you.

Your WordPress product is awesome; if you don’t have blog posts, what will you share on social media?  Your WordPress agency just launched a website for your client. How will anyone know?

Fortunately, this is a problem that is easily solved with short-form content. Publishing as regularly as possible is best.

Document your work with case studies and reviews on your own website. Don’t rely upon Facebook or Twitter. Don’t rely upon a link to a website that may get changed later.

Instead of talking about the features of your WordPress plugin, educate your audience on <em>why they need it</em>. Why do we need your service?

If for no other reason than this: is your product or service still available?  Or are you just another abandoned product in Open Source?