Tag: Social media

  • What’s the best practice for social media?

    The best practice for social media is to be a polite human being. Yes. It really is this simple. If someone compliments you, respond. Ignoring people is the best way to alienate your potential audience.

    Be a polite human.

    Yes, I’m Captain Obvious today. Or am I?

    Many of us in geekland have immersed ourselves in social media and you can be blinded to those things that seem obvious.

    Let me digress.

    When I was in college, the “science for teachers” course was so easy, having already taken AP Chemistry in high school, that I couldn’t believe we had to take it. But I’ll never forget what my professor said to me:

    “You’ll have a hard time teaching math and science, Bridget.”

    “Why?” I asked.

    “Because you won’t get why they don’t get it.”

    That became a driving factor in my mind for years to come. In fact, when I was a student teacher in the second grade, I was given the remedial math group. Our task: to learn to read an analog clock.

    When I was a kid, people didn’t all have digital, so the only choice was analog (and, to be totally honest, I read it best to this day).

    I tried EVERYTHING I could think of to teach these kids how to read the clock.

    One day, I had an epiphany.

    We became the clock.

    How? I made two sticks, one longer than the other, to represent the clock’s hands. The kids sat down in a circle, twelve of them, and each held a number. When the short hand pointed at a person, they announced their number, followed by the long hand who announced the minutes represented by their number and position on the face.

    It worked.

    What seemed obvious to me was a challenge to that group.

    Fast forward to 2013 in my first social media panel and questions and answers. I was, honestly, aghast that after the three presentations a person asked what the best practices are.

    Off camera, I answered:

    Excerpt (watch video):

    It’s a social network. I cannot tell you how many times I’ve had to tell people: “You should thank somebody for talking to you.” Like he tweeted to me something “Oh I’m really excited” and I responded.

    Because if David said something to me like “Oh, I really like your necklace” and I just turned around. How rude is that? Do you think David’s going to want to be my friend anymore? We don’t do this stuff in real life! Right?

    And he’s like “Dude. She’s wacked.” But I’m saying… (laughter) …That’s not how it works.

    But that’s how people do it on Twitter all the time. They’ll say something, “@David Oh I really like that color blue on you.” (Which is a great color on you, by the way.) And then he just …ignores me. How do you think we’re going to have a relationship? We’re not going to have a relationship.

    The next tweet is going to be “@David is a jackass because he’s not responding to me” or I’m going to be thinking it in my brain. Or you won’t respond at all. But it’s sitting out there on the internet… on the interwebs.

    “So, the most important thing is for you is to be a human being.”

    What we do online, we would never do in person. Would you walk away from someone who was talking to you? Would you parrot back what someone said? Would you bully someone in person?

    Derek Sivers has a video called “A Real Person, A Lot Like You” that I’ve watched nearly a dozen times. He says that the internet or computers has a way of dehumanizing us. We feel more bold to antagonize or be mean. We need to realize that on the other end of the internet is a real person, a lot like us.

    So what’s the best practice for social media?

    Be a polite human being. It wins every single time.

    I’ve broken down the Keys to Being Social by topic or characteristic in this book available on Amazon. 

  • Facebook for Business – I don’t want to be your friend. By @TheFabulousOne

     

    When I saw this post on Amy’s profile, I had to ask permission to cross-post it here.  Often we just need to hear the fundamentals of social media to reinforce what is true.

    I’m not an expert. I’m an enthusiast when it comes to Social Media and Facebook. For my personal brand, I prefer Twitter, but that’s another post altogether.

    Nothing frustrates me more than getting a friend request from a business, group, band, restaurant…whatever. Why?

    Because it is wrong.

    I realize nobody reads Terms of Service when they sign up for ANYTHING. I only do about 50% of the time I sign up for something. But, if you are any of the above mentioned, you are violating those terms by making a regular account (where you have to add friends) and, basically, doing it wrong. Not only that, but you’re limiting yourself.

    1. A regular account can only have 5000 friends. If you have a business (or band, etc.), do you want to have LESS THAN 5000 customers/fans??? What business wants to put a limit on that?
    2. A fanpage (the RIGHT way) allows people to “like” you and they don’t need a friend request or to add you as a friend. Don’t you want people to see what you do right away? Aren’t you trying to make it in this world? If people have to wait for a friend request to be granted, they’re going to lose interest and go ELSEWHERE. Straight to your COMPETITION.
    3. You can have multiple people as admins, meaning more than one person (a trusted person, mind you), can update the profile and respond to posts. You can add/remove them SUPER easily.
    4. Fanpages don’t annoy me. That’s safe for everyone on the planet.

    I’m not the best at what I do. I can’t even claim to be an expert, or a guru, or even a goddess. What I can say is my life is social media. It’s my paycheck, my personal brand, and what the majority of my day is spent on.  I know what’s wrong and I know what’s right.

    Do what I say. Oh, and don’t send me a friend request from a business. Or a band. or a bar. Or a restaurant.

    You Might Like: