If you want to have friends, be a friend. Give without expecting. That’s how you rock social media. It’s really just that simple. If you want to have friends, be a friend Social media, by its very nomenclature, is social.  For a relationship to exist there needs to be reciprocity. Do you have a Facebook…

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“Civility costs nothing and buys everything.” Mary Worley Montagu Every society has a culture. Cultures have rules, implied or explicit.  Social media is still a society and dare I say the rules that exist “in real life” also exist on the digital extensions of your communities. It’s up to you to make Facebook (et al)…

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Just because you can autopost, doesn’t mean you should. To automate cross-posting from platform to platform is a sure way to be ignored by your audience (intentionally or unintentionally). Your audience deserves more respect. The platforms deserve respect. Things can go wrong — really wrong — with sentences being truncated or links missing. It will…

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So you signed up for Twitter or you finally decided your business should have a page on Facebook. Now what? When I talk (okay, evangelize) to people about their Twitter account or Facebook Page I usually get one of two reactions: The first, admittedly, tends to be more frequent. With the intent of being helpful…

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