I love speaking. Teaching comes natural to me. teaching. You can frequently find me at a WordCamp showing my friends how to use Twitter in the hallway track.
When I can see that someone really gets it, my world is elevated and I feel complete.
Some of the talks are on WordPress.tv here.
Highlights from 2018 in Tweets
— kathrynelspeth (@kathrynelspeth) April 28, 2018
While our Caroline talks about testing software, @YouTooCanBeGuru speaks about working to understand each other. Find out what others are doing, what they’re talking about. We love that our Yoast Diversity Fund got Bridget here. A great story worth sharing! #WC024 #DiversityFund pic.twitter.com/B7VZRKd5lm
— Yoast (@yoast) August 31, 2018
— Machielle Thomas (@machiellethomas) September 23, 2018
— Elizabeth Ortiz (@EOrtiznews) November 4, 2018
— Plesk (@Plesk) November 10, 2018
— Beaver Builder (@BeaverBuilder) November 10, 2018
Keynote - Community: Observe, Include, Accept
In any industry, you have peers. In WordPress, you have community. So what does community mean? Why is it important to be part of a community? How do you become part of the community when you’re new? And how can we have mentorship from the seasoned community members?
In this talk, I’ll discuss how we can include others. How new people can observe. How active members can include. And how we can have a truly diverse and and accepting culture — not just an inclusive label.
Relationship Marketing on Twitter: Your Clients are Your Community
In the WordPress Community, we talk about community frequently. We know how to build community with WordPress, but what about with our own clients?
Retaining clients and parting ways with clients requires grace. This type of relationship maintenance is an important thing to learn for introverts and applies to new businesses to veterans. It’s an art and a science -- soft skills for the win!
In this talk, I’ll discuss how I went from an employee to a business owner -- with half of the clients I need in the first four months -- because of soft skills. We’ll talk about relationship building tips for organic and sustainable growth -- online and off.
You can't charge for value if you don't understand your cost.
In the WordPress Community, we talk about value — quite a lot. And that’s awesome. We should charge for our value. The problem comes when we don’t understand our cost — both in financial, physical, and branding terms.
Having spent over ten years in construction accounting, “job costing” is in my vocabulary and the front of my mind. But as a marketer, I also understand that WordPress has a branding problem. In order to elevate our personal brands and the brand of WordPress, it’s important that we go beyond value and take a look at cost.
In this talk, I’ll discuss job costing, sample time tracking, and just how to reverse engineer your pricing to not only meet your expenses, but live the life you want.
Social Media 101
Once you have a great website for your business, or a client’s business, time to get it out there. No longer is the Internet a Field of Dreams where people just show up. Using Social Media can help grow your brand awareness and show customers how engaged with them you are.
A Marketer's Guide to Developing Empathy (for Developers)
As a marketer (or business person), it’s important to understand your audience. In my journey from math teacher turned secretary in construction to marketer in WordPress, I’ve taken some of the same lifelong learning principles I have as a teacher and apply them to myself.
Understanding your team means understanding their language. I went from not understanding what documentation was, to testing plugins and writing about them, to marketing a well-known WordPress plugin, to being a team rep for the Marketing Team for Make WordPress. The key to this transition has been empathy and constructive communication with my developer friends.
In this talk, I’ll discuss my WordPress immersion program. This includes why I started attending developer talks at WordCamps, attending our Dev meetup every other month, and how that’s encouraged my own journey on freecodecamp.org.
Keynote - You can't have a thriving codebase without a thriving community.
What does code have to do with community?
Free and Open Source Software depends upon the community who builds, creates, maintains, supports, translates, and markets it. That means any Open Source project depends upon a volunteer-based workforce.
We all recognize that our livlihoods are somewhat attributed to the ability to use Free and Open Source Software -- like WordPress -- so we volunteer, contribute, to give back.
What about burnout?
We've addressed it before in many ways. So let's talk about how what a thriving community looks like.
What is a thriving community?
A thriving community realizes they can ebb and flow in and out of a project. They can contribute for months or years, take a break, maybe even mentor others, and come back -- or not.
A thriving community recruits volunteers based upon inclusion, not guilt.
A thriving community isn't burnt out or bitter.
A thriving community is healthy -- physically, emotionally, and financially.
A Word About Perfection
I spent 14 years in construction accounting and my job demanded perfection. I spent hours looking for a penny if my bank reconcilation was off. Job costing had to be accurate. Contracts had to be perfect. I get it.
The problem with perfectionism is when we take a marketable skill from our career and apply it to our personal lives.
Progress is better than perfection. Done is better than perfect. Something is better than nothing.
Let's Talk about Whole Health
Health comes in many forms: physical, emotional, and financial. And there are quite a few overlaps in these three distint areas, too.
It's fine to talk about the abstract. In the conceptual, we all agree we should be physically, emotionally, and financially healthy. But are we?
And do we stop from iterating in our personal lives because we haven't created the perfect meal or exercise plan, because we haven't felt emotionally ready or because we have financial goals that haven't been met? Maybe. But let's take some actionalble steps toward progress.
The -er approach
Better. Faster. Thinner. Healthier. Happier. They all end in -er. This suffix communicates progress -- not completion.
I'm going to talk about some of the things I've done in my life to be -er.
Keynote - Building Community — One Conversation at a Time
n the WordPress Community, we’ve heard the word Community thrown around quite a bit. But what does it really mean? How do you build a community? Who is relevant? How do you spend your time in a way that brings a return? What is a return?
Communicating with people in person and online and building relationships is the key to personal brand awareness and more. At this talk, I’ll reveal all of my relationship building tips and tricks both in person and on Twitter.
Women in WordPress Panel
Building Your Business Online with Twitter
WordPress-based businesses need customers the same way brick and mortar businesses do. But what are the pain points of your customers? Are your audience personas accurate? How do you build relationships in a digital world? My answer: Twitter.
Twitter serves several marketing purposes including brand awareness, customer service, public relations, networking, and, of course, sales. Our customers are tweeting and they’re telling us about themselves daily. They give us valuable insights that can’t be found elsewhere. These insights help us shape personas into more accurate reflections which influences our content marketing tactics.
I’m often asked how I’ve used Twitter to help with our own marketing goals for Give. It’s not a theory; I did the work. In July of 2015, I was hired to manage and grow the @GiveWP handle with 165 followers. In two months, I had built it organically to 1,000. As of May 13, 2017 we have 4,700 followers. Our following base was built organically; we didn’t buy followers.
What’s our strategy? Our overarching goal is to build community, trust, and be informative to nonprofits. Using relationship marketing, we focus our efforts in our primary demographics and spend time being helpful. We treat them as friends -- because they are.
In this talk I will focus on how to use Twitter Lists as a way to efficiently use time, focusing on your audience personas, listening, and, of course, building relationships. I’ll also include Google Analytics data to back up the ever asked ROI to build your WordPress-based business.
Meetups: Why is it important to invest in the WordPress Community?
The WordPress industry is dominated by freelancers, remote workers and a distributed workforce. Though the Community as a whole is strong, the day to day reality for many is isolation.
Sure, there’s Twitter, Slack, and the lot. But seeing people’s faces and hearing their voices is the way humans connect. This is why Face to Face Communication is such an important part of human connection. And you can’t have a community without connection.
It’s easy to take meetups for granted or to believe that their only value is in the exchange of information. However, the value of in-person meetups cannot be understated. Meetups are a great defence against isolation. They inspire, create relationships, and are a great place to learn. Yet, not everyone lives close enough to attend a WordPress meetup.
In Orange County, for example, we have several meetups to choose from which have become mini communities in and of themselves. By building relationships, there is a cohesive bond is formed. We generally call this friendship.
“Friendship is unnecessary, like philosophy, like art, like the universe itself… It has no survival value; rather it is one of those things which give value to survival.” CS Lewis http://bit.ly/29gj31W
Knowing that you’re not alone is the first step in friendship. The exchange of ideas — theme suggestions, the best form plugins, and CSS tricks — all help the meetup attendee with her work, but even more, the discussion is a platform upon which friendships are built. And friendships are the undergirding, supportive structure of any thriving community — like a coral reef.
Keynote - My Road to WordPress
At WordCamp Cincinnati, October 15, 2016, I talked about how I changed careers and industries from an office manager at a commercial general contractor to a marketing manager at a plugin development shop -- at 42 years old.