Is Your Business Taking Advantage of Google My Business? Here Are 11 Steps Toward Optimization.

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Is Your Business Taking Advantage of Google My Business? It should be. If you haven’t claimed your Google My Business listing, you’re seriously missing out on discoverability and visibility opportunities. Google My Business helps your business get found on Google Maps and in “near me” searches. So, have you claimed your business listing yet? Why…

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Is Your eCommerce Shop Ready for Cyber Monday?

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Getting your online shop ready for Cyber Monday shouldn’t be as overwhelming as it feels. This is especially true if you start in the summer. My days of being in church leadership taught me one valuable lesson: the holidays descend upon you like an avalanche. Don’t wait to plan these events.  What is Black Friday?…

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How to Overcome a Personal Branding Crisis and Bounce Back

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Brands undergo crises perhaps more often than anyone would like to admit. And somehow, they manage to overcome the challenges thrown at them. But what happens when a personal brand is thrown into crisis? Is there any way to recover? Can you bounce back from a personal branding crisis? These are only a few of…

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