“Email Copies Don’t Generate Results.” – A Rare Fact About Writing A Great Email Copy
Email copy has been one of the most effective digital marketing strategies and is proven to generate results. Here’s how to write a converting email copy. Months ago, a friend reached out to me complaining about how her sales email had zero conversion. (She’s a health and fitness coach). She lamented saying, “email copies don’t…
Read MoreThink Twitter is a Waste of Time? Let Me Tell You The Story of a $23,000 Tweet
Do you think Twitter is a waste of your time or marketing budget? I’m often asked, “what’s the ROI of a Tweet?” I have an issue with the term ROI; however, let’s go with it for the sake of this post, yes? This is a short case study of one tweet that won me $23k…
Read MoreHow Do You Find Ideas When You’re Stressed, Stuck, and Behind on Deadlines?
Being suck and looking at a blank page — okay, Google Doc — is the worst. You had all of these ideas spinning around through your head and then someone knocked on your door and what was it you were doing again? Okay, just me? That’s fine. Anyway, I was stuck. I went back to…
Read MoreHow Can WordPress Core and Plugin Development Maintain A Healthy Working Relationship?
With any software development, you have to take into consideration your technical dependencies. This is no different in WordPress plugin development. The caveat may be that in an ecosystem with 40-50% adoption and over 50,000 plugins in the directory, how can this process be more of a team effort? The first release candidate for WordPress…
Read MoreDon’t Underestimate The Importance of Content Marketing as an Internal Sales Tool.
Content marketing isn’t just for SEO. It’s one of the many reasons to write blog posts. SEO gets all of the attention and glory. It’s like that one beautiful friend we all have who constantly has to be praised and fed compliments. It’s annoying and exhausting. But that’s not the only friend we have in…
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