Bridget Willard | SaaS Marketing Agency

Category: NPChat

  • #NPChat: LinkedIn for Nonprofits

    Does LinkedIn still matter? Do nonprofits need to be present there?

    Last fall, I wrote a post on GiveWP.com called “LinkedIn 101 For Nonprofits – Leveraging Your Professional Network” as part of my Nonprofit 101 series.

    The truth is LinkedIn the most stable and professional of the social networks. The culture of LinkedIn allows and encourages self-promotion (like listing your projects, degrees, and certificates).

    Users are encouraged to follow companies, professionals should list their volunteer experience, and Company Pages can post updates to engage their audience.

    All of this is a plus in the column for nonprofits to leverage LinkedIn. So, let’s talk about it in #NPChat this week.

    Why Join a Twitter Chat?

    Twitter chats are a great way to connect with like-minded professionals who are engaged users on Twitter. This elevates your brand, gives you visibility, and positions yourself as an expert on the topic and in the field.

    Who doesn’t want to connect with your community? Who doesn’t need help every once in a while?

    Joining our weekly Twitter Chat may just be the right thing for you. And, who knows, you may even have a few tweets featured in our recap!

    #NPChat takes place every Wednesday morning at 10:00 a.m. Pacific Time.

    How to Join a Twitter Chat

    1. Follow the hashtag on Twitter (but don’t forget to add #NPChat manually after your tweet or we won’t see your tweet, especially in a comment retweet).
    2. Use Hootsuite or TweetDeck and make a column for #NPChat (but don’t forget to put #NPChat manually after your tweet).
    3. Go to the Twubs page for #NPChat.
    4. My preferred method is using TweetChat. Just go here and login with your Twitter account. You can even highlight the moderator so you don’t miss questions.

    LinkedIn for Nonprofits: The Questions

    This week’s chat topic is about LinkedIn. Worth mentioning also is LinkedIn’s nonprofit resource landing page here. That’s something you’ll want to read in addition to what will be offered during the chat.

    Q1. How are you currently involved with a nonprofit?

    Q2. Do you have a LinkedIn profile?

    Q3. As a user, how do you interact with Company Pages?

    Q4. Do you follow any nonprofits on LinkedIn?

    Q5. Does your nonprofit have a Company Page?

    Q6. What do you post on your Company Page?

    Q7. What are your LinkedIn tips and tricks?

    See you Wednesday, April 26, 2017, at 10:00 am Pacific Time on Twitter. Invite your friends.

  • The Best SEO Advice for Nonprofits — #NPChat Recap 4/19/17

    What’s the best SEO advice for nonprofits? Do nonprofits even need SEO?

    Yes. Nonprofits should care about SEO. Essentially online donations are e-commerce, so best practices apply to nonprofits.

    Why should Nonprofits Care about SEO?

    Donation sites are e-commerce. They need to be treated in the same way. You wouldn’t put an online store up and then not optimize i? Would you?

    SEO isn’t black magic or wizardry. It’s really just intentional writing for your audience. It means being found. It means writing quality content that solves problems for your customers.

    For nonprofits, SEO means answering the “why” to your current and potential donor base. What is your mission? Who are you serving? Why are you working so hard for your cause? Why should I donate? Who is my audience? What does my donor base care about?

    Recap of #NPChat: The Best SEO Advice for Nonprofits

    We had a great chat today with some engaged SEO pros and people involved in nonprofit marketing, volunteerism, and website development.

    I hope you enjoy the recap.

    Q1. How are you currently involved with a nonprofit?

    Q2. How do you define SEO?

    Q3. How do you determine your keywords?

    Q4. What tools do you use to optimize your content?

    Q5. What are your strategies to reach your audience?

    Q6. How often do you publish?

    Q7. What are your favorite SEO tips and tricks?

    And that’s a wrap!

    We’d love to have you join us every week on Wednesday at 10:00 am Pacific Time.

    On April 26 2017, we will be talking about LinkedIn for nonprofits.

    See you there.

  • #NPChat: SEO for Nonprofits

    Do nonprofits need to bother with SEO? Why does it even matter? They’re just collecting donations, right? Or are they?

    SEO isn’t black magic or wizardry. It’s really just intentional writing for your audience. It means being found. It means writing quality content that solves problems for your customers.

    For nonprofits, SEO means answering the “why” to your current and potential donor base. What is your mission? Who are you serving? Why are you working so hard for your cause? Why should I donate?

    Last fall, I wrote a post on GiveWP.com called “Why should your nonprofit care about SEO?” as part of my Nonprofit 101 series. Check it out.

    And let’s talk about it at this week’s #NPChat on Wednesday, April 19, 2017, at 10:00 am Pacific Time over on Twitter.

    Why Join a Twitter Chat?

    Twitter chats are a great way to connect with like-minded professionals who are engaged users on Twitter. This elevates your brand, gives you visibility, and positions yourself as an expert on the topic and in the field.

    Who doesn’t want to connect with your community? Who doesn’t need help every once in a while?

    Joining our weekly Twitter Chat may just be the right thing for you. And, who knows, you may even have a few tweets featured in our recap!

    #NPChat takes place every Wednesday morning at 10:00 a.m. Pacific Time.

    How to Join a Twitter Chat

    1. Follow the hashtag on Twitter (but don’t forget to add #NPChat manually after your tweet or we won’t see your tweet, especially in a comment retweet).
    2. Use Hootsuite or TweetDeck and make a column for #NPChat (but don’t forget to put #NPChat manually after your tweet).
    3. Go to the Twubs page for #NPChat.
    4. My preferred method is using TweetChat. Just go here and login with your Twitter account. You can even highlight the moderator so you don’t miss questions.

    SEO for Nonprofits: The Questions

    Q1. How are you currently involved with a nonprofit?

    Q2. How do you define SEO?

    Q3. How do you determine your keywords?

    Q4. What tools do you use to optimize your content?

    Q5. What are your strategies to reach your audience?

    Q6. How often do you publish?

    Q7. What are your favorite SEO tips and tricks?

     

    See you Wednesday, April 19, 2017, at 10:00 am Pacific Time on Twitter!