LOGO USAGE GUIDE
LOGO FILES
Primary Logo
This is the complete logo and should be used whenever the Bridget Willard brand is included in any content.
Stacked Logo
This is the full logo to be used when there's more vertical than horizontal space available.
Logo Mark
This logo mark may be used as needed when there is limited room for the full logo, especially at small sizes. This logo mark may be used without the Bridget Wilalrd logo type.
Logo Mark
This logo mark version is intended for use in small, circular spaces, for more attention like social media, and for use on dark backgrounds
Logo Type
The logo type, aka word mark, may be used alone when space does not allow for the full logo.
COLOR PALETTE
HEX
#1C110A
Headers
RGB
28, 17, 10
CMYK
0, 39, 64, 89
HEX
#8C3503
Link Hover/Interaction
RGB
140, 53, 3
CMYK
0, 62, 97, 45
HEX
#AD1E1E
Link Color
RGB
173, 30, 30
CMYK
0, 82, 82, 32
HEX
#E6671E
RGB
230, 103, 30
CMYK
0, 55, 86, 9
HEX
#FFE6A7
RGB
255, 230, 167
CMYK
0, 9, 34, 0
HEX
#4D1818
Body Copy
RGB
77, 24, 24
CMYK
0, 68, 68, 69
HEX
#C25E25
RGB
194, 94, 37
CMYK
0, 51, 80, 23
HEX
#C6342F
RGB
198, 52, 47
CMYK
0, 73, 76, 22
HEX
#FFBE0B
RGB
255, 190, 11
CMYK
0, 25, 95, 0
HEX
#89a7a7
RGB
137, 167, 167
CMYK
17, 0, 0, 34
TYPOGRAPHIC STANDARDS
Main Header
Playfair Display Extra Bold
#1C110A
< 64 pt
Other Headers
Mix of Playfair Display & Roboto Condensed for Contrast & Interest
All Caps
#1C110A
Headers should decrease in size based on the Main Header size by increments of 8pt or more (use multiples of 8)
Body Copy
Roboto Light
Use Roboto Bold for Emphasis
#4D1818
16-20 pt for web copy
10-12 for print
MAIN HEADER 1
MIXED FONTS
FOR HEADERS 2-6
Body copy: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed accumsan massa sed.