LOGO USAGE GUIDE

LOGO FILES

Bridget Willard, LLC new brand identity

Primary Logo

This is the complete logo and should be used whenever the Bridget Willard brand is included in any content.

Bridget Willard, LLC Secondary brand identity

Stacked Logo

This is the full logo to be used when there's more vertical than horizontal space available. 

Bridget Willard LLC logo mark

Logo Mark

This logo mark may be used as needed when there is limited room for the full logo, especially at small sizes. This logo mark may be used without the Bridget Wilalrd logo type.

Bridget Willard LLC logo mark

Logo Mark

This logo mark version is intended for use in small, circular spaces, for more attention like social media, and for use on dark backgrounds

Bridget Willard logo type

Logo Type

The logo type, aka word mark, may be used alone when space does not allow for the full logo.

COLOR PALETTE

HEX

#1C110A

Headers

RGB

28, 17, 10

CMYK

0, 39, 64, 89

HEX

#8C3503

Link Hover/Interaction

RGB

140, 53, 3

CMYK

0, 62, 97, 45

HEX

#AD1E1E

Link Color

RGB

173, 30, 30

CMYK

0, 82, 82, 32

HEX

#E6671E

RGB

230, 103, 30

CMYK

0, 55, 86, 9

HEX

#FFE6A7

RGB

255, 230, 167

CMYK

0, 9, 34, 0

HEX

#4D1818

Body Copy

RGB

77, 24, 24

CMYK

0, 68, 68, 69

HEX

#C25E25

RGB

194, 94, 37

CMYK

0, 51, 80, 23

HEX

#C6342F

RGB

198, 52, 47

CMYK

0, 73, 76, 22

HEX

#FFBE0B

RGB

255, 190, 11

CMYK

0, 25, 95, 0

HEX

#89a7a7

RGB

137, 167, 167

CMYK

17, 0, 0, 34

Coolors'

Color Palette Information & Variations

Use All Five's

Accessible Color Information

TYPOGRAPHIC STANDARDS

Main Header

Playfair Display Extra Bold

#1C110A

< 64 pt

Other Headers

Mix of Playfair Display & Roboto Condensed for Contrast & Interest

All Caps

#1C110A

Headers should decrease in size based on the Main Header size by increments of 8pt or more (use multiples of 8)

Body Copy

Roboto Light

Use Roboto Bold for Emphasis

#4D1818

16-20 pt for web copy

10-12 for print

MAIN HEADER 1

MIXED FONTS

FOR HEADERS 2-6

Body copy: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed accumsan massa sed.