One year into the Guru Minute

It’s hard to believe it’s been a year since I started a project I thought would fail.

How it started:

Tweets. Of course.

And then she sent it to Ted Rubin who retweeted it.

A year and 45 videos later:

What I’ve learned a year into the Guru Minute video series.

1. If you don’t try, you’ll fail.

2. You don’t need the best equipment but a tripod helps.

3. The first take is best. Read more One year into the Guru Minute

How do I post the “same” content across platforms? Mix It Up Like the Mandrells. #GuruMinute

[youtube=http://youtu.be/V0ISNlR8CkY]

If you’re old enough to remember the Barbara Mandrell and the Mandrell Sisters show from 1980, you’ll know what I’m referring to. Otherwise, Google it.

Barbara and her two sisters would do musical numbers and their costumes for each set were similar enough to look coordinated but customized enough for the body type and personality of the wearer. Kudos to the costume designer.

Opening number shows my point exactly.

Barbara Mandrell & the Mandrell Sisters – 1981 – Charley Pride & Hoyt Axton

Take several photos from different angles, use them in collages, add text, embellish according to the platform.

This is how we should approach sharing similar (not the same) content on social media.

But I also refer you to this:

How to Master the 4 Big Social-Media Platforms”  by Gary Vaynerchuk on Inc Magazine

Here’s an example of how I posted on Instagram, Twitter, and our Facebook Page photos from a 1989 project.

They’re similar, but not the same.

See the rest of the Guru Minute videos here.