Branding, Marketing, Advertising
How to Overcome a Personal Branding Crisis and Bounce Back
Brands undergo crises perhaps more often than anyone would like to admit. And somehow, they manage to overcome the challenges thrown at them. But what happens when a personal brand is thrown into crisis? Is there any way to recover? Can you bounce back from a personal branding crisis? These are only a few of…
Read MoreAnswering Questions about Social Media for the Social Champ AMA
I had so much fun earlier this month joining Social Champ’s Ask Me Anything (AMA) about Social Media. I thought it might be fun to offer a recap and a video for these questions for others to benefit outside of the Facebook Group. We cover topics including how to gain organic reach, hashtag research, influence…
Read MoreLocal Nonprofit Highlight — San Antonio Zulu Association
Nonprofits and foundations are passionate at heart and, frankly, don’t always take advantage of natural marketing opportunities or learnings. Why? Generally, they focus on serving their cause and its population and then fundraising becomes a necessary evil. Hoping to help nonprofits shift their mindset to running like a business, Warren Laine-Naida and I are writing,…
Read MoreTwitter Should Be Part of Your SEO Strategy
Did you know that individual tweets are indexed by Google? A healthy Twitter account is a great ranking signal and should be part of your SEO strategy. Twitter is a big part of my marketing stack as many of you know. For a good SEO strategy, don’t leave Twitter out. Twitter is my favorite. And…
Read MoreRebrand Your Business When It Recognizes, Focuses, and Reframes Your Brand Story
Rebranding is always a tricky subject with legitimate risks to consider. Will people like the new look? (It’s more than that.) Will they know it’s still me? (How do I ensure they will?) Will I lose the brand awareness I’ve built up. Will they understand the renewed or new purpose? A rebrand also comes with…
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