Branding, Marketing, Advertising
What Do You Get From a Marketing Consult?
Consultants have gotten a bad wrap in the media for years. I still remember watching Office Space and laughing so hard at the consultants re-interviewing current employees. This scene is awesome. But I digress. What Is A Marketing Consult? A marketing consultation is where you have a conversation with a marketing professional. Marketing consults can…
Read MoreYour Business Marketing Should Include Twitter
Yes, your business marketing strategy should include Twitter. It’s one piece, albeit a large one, of any successful branding campaign. If I’ve said it once, I’ve tweeted about it ten times. I may have even written an article or two. Okay, maybe more than two. Twitter is the best platform for B2B marketing. It serves…
Read MoreGood Design Produces Results — A Case Study with Fat Dog Creatives
Good design produces results. It’s that simple. I had an okay design and okay results. After Rhonda from Fat Dog Creatives redesigned my home page, my bounce rate went down 10% — overnight. (This was for 2019’s redesign.) Quick Lessons I have never felt so loved and empowered as I do right now. She understands…
Read MoreFruit Requires Patience – Marketing on Social Takes Time
When planting your marketing seeds, you can’t expect fruit immediately. Fruit, like marketing on social media, requires patience. I recently purchased a strawberry kit from Target. The “growing medium” had to be prepped, the seeds planted, and it should be watered regularly. Furthermore, during the first year, the plant shouldn’t be allowed to bear fruit.…
Read MoreIn Marketing There is No Magic — Just work
Magic. Magic awes us. Magic deceives us. Marketing tools are awesome. But they don’t do the work for you. If you want effective marketing for your business, pay less attention to magic tricks and more on the work. Do the Work I used to say there is no dream without the work. It’s true. So…
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