ads alone wont save you bridgetwillard.com

Quite a few referrals have come my way over the years. I have one thing to say about pay per click (PPC) ads. Are you ready? Ads alone won’t save your business. If that is your goal, you will be throwing away money. “Don’t simply wish for results to show up; know what your looking…

Read More
featured image for marketing consult

Consultants have gotten a bad wrap in the media for years. I still remember watching Office Space and laughing so hard at the consultants re-interviewing current employees. This scene is awesome. But I digress. What Is A Marketing Consult? A marketing consultation or consult is where you hire a marketing professional for a conversation to…

Read More
marketing include twitter bridgetwillard.com

Yes, your business marketing strategy should include Twitter. It’s one piece, albeit a large one, of any successful branding campaign. If I’ve said it once, I’ve tweeted about it ten times. I may have even written an article or two. Okay, maybe more than two. Twitter is the best platform for B2B marketing. It serves…

Read More
marketing takes time bridgetwillard.com

When planting your marketing seeds, you can’t expect fruit immediately. Fruit, like marketing on social media, requires patience. I recently purchased a strawberry kit from Target. The “growing medium” had to be prepped, the seeds planted, and it should be watered regularly. Furthermore, during the first year, the plant shouldn’t be allowed to bear fruit.…

Read More
marketing magic work bridgetwillard.com

Magic. Magic awes us. Magic deceives us. Marketing tools are awesome. But they don’t do the work for you. If you want effective marketing for your business, pay less attention to magic tricks and more on the work. Do the Work I used to say there is no dream without the work. It’s true. So…

Read More