How to Overcome a Personal Branding Crisis and Bounce Back

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Brands undergo crises perhaps more often than anyone would like to admit. And somehow, they manage to overcome the challenges thrown at them. But what happens when a personal brand is thrown into crisis? Is there any way to recover? Can you bounce back from a personal branding crisis? These are only a few of…

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Local Nonprofit Highlight — San Antonio Zulu Association

If you've been to the annual event, "A Taste of New Orleans," you likely know and love the nonprofit, San Antonio Zulu Association. They've got events down.

Nonprofits and foundations are passionate at heart and, frankly, don’t always take advantage of natural marketing opportunities or learnings. Why? Generally, they focus on serving their cause and its population and then fundraising becomes a necessary evil. Hoping to help nonprofits shift their mindset to running like a business, Warren Laine-Naida and I are writing,…

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Twitter Should Be Part of Your SEO Strategy

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Did you know that individual tweets are indexed by Google? A healthy Twitter account is a great ranking signal and should be part of your SEO strategy. Twitter is a big part of my marketing stack as many of you know. For a good SEO strategy, don’t leave Twitter out. Twitter is my favorite. And…

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