Author: Bridget Willard

  • Remote Work Tips

    Remote work is the ability to work on a computer from any location that has a strong WiFi connection. You can choose to be a digital nomad like Jon Brown or you can work in a dedicated office or co-working space. Remote work removes the commute at the very least.

    For me, I went from being an office manager, to working 80% remotely for an advertising agency, to being 100% freelance. I not only left the office, but I left the time-selling culture that comes with salaries. True freedom is charging for the work, not your time.

    I have plenty of tips from my experience both working in offices since I was fourteen years old to working remotely since 2015.

    Remote Work Isn’t For Everyone

    Steve Zehngut says all of the time, “Remote work isn’t for everyone.” He said it again today on WPwatercooler. If you choose to work remotely, take a deep dive into your psyche and figure out if you have what it takes. Strong boundary settings, communication skills, and accountability are important for remote employees.

    Freelancers and small business owners also need an instinct for boundaries, communication, and accountability. Your clients are your bosses in some regards. Ultimately, you should be accountable to yourself.

    Remote Work isn’t Hard

    People seem to think this would be super hard. I get asked by almost everyone I know,

    “How do you like working from home? Is it hard?”

    I like it. It’s not that hard.

    Okay. Backup.

    Yes, I had some trouble at first. But it was about expectations – mine, my late husband’s, and those of my friends.

    Remote Work is About Setting Boundaries

    It used to drive me crazy that my late husband listened to talk radio at volume 11 all day long. Did I mention it was all day long? Yes. All. Day. Long. But I got headphones, closed my office door, and listened to Pandora.

    [bctt tweet=”Remote work is a real job. Protect your boundaries with friends and family.” username=”bridgetmwillard”]

    Friends, especially stay-at-home moms could not understand why I couldn’t go to three-hour lunches. I have said, for the last five years, “because I’m working.” I used to be very upset. I now know it is on me to set my boundaries and keep them.

    I now work half days on Fridays. After my blogging time block on Friday afternoons, I can hang out with my friends. Or Saturday. Saturdays are for three-hour lunches.

    Does it always work? No. It can be frustrating or you can just keep explaining that you’re working. Don’t allow people to guilt you into playing hooky. You’ll regret it. Learn from my mistakes.

    Remote Work Is Real Work

    I am a freelancer. I am accountable. I have clients. I have tasks. It’s true that I no longer charge for my time (unless you buy a consult), but the work still has to be done. If I delay my work, I let myself down.

    If you treat remote work like a part-time job, you’ll get part-time results. This is especially true if you don’t manage time well. Your supervisor or clients have to trust that you’re working.

    Remote Office Mentality

    Being a remote work is a mentality. Have a dedicated area for work. I have the cutest office area. Before I rented out my second bedroom, my office was there. Now, it’s in a dedicated place. Everyone (neighbors, roommates, friends) knows that if I am sitting at my desk I am working.

    You do what you practice. Posture makes a difference in my mental attitude. It matters — at least to me. I do not work on the sofa or in bed unless I am ill.

    If you can work on your laptop in the car, sofa, or in a coffee shop, more power to you. I have worked in these situations with friends while traveling. However, I am most productive at my desk. This is where self-awareness comes in.

    https://www.instagram.com/p/B9CfEl3htJx/

    Create Virtual Coworkers

    If you’re part of a company, you may already have team meetings. If you’re an Agency of One like Nathan Allotey calls it, then you need to create coworkers. Things come up. You need peers you can trust to work through issues. For me, this is Jason Tucker and Jen Miller.

    We have a Group Message that continues day or night. If need be, we jump on a group FaceTime or Zoom call. We need a small group of people we can trust.

    Write Stuff Down

    When I first began working remotely, I thought I was going to lose my mind. My work was no longer tied to tasks represented by literal paper in an actual inbox. I knew that being a routine-oriented was a plus, but my routine completely changed.

    Two weeks into remote work, went to Staples and bought a paper calendar with a two-page week layout. Yes. Paper. And pens. I bought pens. To this day, I still use a paper calendar (along with Google Calendar), a notebook to take notes during client calls), and post-it notes. I recently added using Momentum for Chrome, thanks to a suggestion from Jason Tucker.

    Remote Work Tools

    If you’re working for a company, you may be using Basecamp, Slack, and Zoom to coordinate, keep one another accountable, and manage tasks. If it’s not Basecamp, it may be Asana, Trello, or ClickUp. Slack may be What’s App, Zoom might be Skype.

    Familiarize yourself as much as you can with the tools your company uses. Don’t expect to be given a tour or tutorial. I don’t think I’ve ever been given one.

    In client work, I use whatever tools my client uses. This is because I’m a marketing freelancer. Either way, whatever works, works. Get a system and stick to it. It only works if you work it, as they say.

    Learn From Experts

    Today I joined WPwatercooler about remote work. Steve and Cosper have a lot of valuable advice. Watch this 30 minute episode. You won’t regret it.

    Remote Work Mindset

    Being a successful remote worker is a mindset. Be disciplined. A lot of people work in their pajamas. I cannot.

    Again it’s part of my mindset and self-awareness. When I shower, get dressed, fix my hair, and put on makeup, my brain knows it’s time to work. I’m emotionally and intellectually ready to do my best.

    Remote Work Tips from WPwatercooler

    • Shower Daily
    • Wear Clean Clothes
    • Take 10 Minute Breaks
    • Stand in the Sun
    • Go Outside
    • Eat Lunch At a Regular Time
    • Dedicate an Office Space/Area/Mindset
    • Block Out Your Time
    • Close Your Laptop at the End of Day
    • Segregate Work and Personal Email with Apps
    • Virtually Raise Your Hand if You’re Stuck
    • Raise Your Hand if You Finish Early
    • Communicate with Your Team Daily
    • Check In with Supervisor Regularly

    Remote Work is Freedom

    Ultimately, remote work is freedom. It’s freedom from people interrupting your work. It’s freedom from an expensive commute. But there are downsides, too. You need to be around people. But that’s another blog post.

    [bctt tweet=”Remote work is the ultimate freedom. You’re no longer dependent upon commute, location, or salary.” username=”bridgetmwillard”]

    Remember, that it is a huge difference between being a small business owner/freelancer and being an employee who works remotely. Managing expectations is about effective communication and boundary setting.

    When you freelance, you set the rules. You’re not a jerk because you won’t work at 4:00 A.M. My good friend always says, “Your crisis isn’t my problem.” She’s right.

    Don’t allow anyone to bully you: friends, partners, clients, or bosses. Be polite. Be humble. Be free.

    Updated 3/13/2020.

  • Organic Social: Are you investing in your soil?

    Organic material needs the right conditions to grow. Your crops need the right soil. That’s an investment.

    So, how are you investing in your soil online? Are you doing the work to be successful at organic social?

    This is a spinoff of my recent GuruMinute video.

    Chef’s Table — A Netflix Documentary

    I was inspired by Chef’s Table this week and how Dan Barber’s food-to-table movement starts quite literally at the farm.

    Crop Rotation

    Crop rotation and investment in the soil is how you get flavor — mind-blowing, true flavor.

    The organic food movement is a movement against automation and a movement back toward nature. Allowing the land to rest, planting things that give back to the soil, and encouraging the microbial activity takes more time, is more expensive, but yields better results.

    What makes social media organic?

    What if we treated our social media organically?

    What if we invested in the soil — the people — our fans, friends, and followers?

    What if we rotated our content so we had a three-dimensional persona online? What if we shared other people’s content? What if we rested?

    Guru Lesson

    You can’t have organic faming without investing in the soil.

    You can’t have organic social without investing in people.

    Invest in people and they’ll invest in you.

  • Plugin Recipe for WordPress Noobies

    What plugins do you really need on your WordPress site?

    What kind of plugins do you really need on your WordPress site?

    Plugins and which ones to use is a topic consistently swirling around the radio waves in the universe.

    We got a question last week for WPblab from Chef Ivan Flowers and it got me thinking.

    When you make bread, there are basic ingredients.

    Once you understand the role of each ingredient in the chemistry of the bread making, you can start substituting and fiddling around with the recipe.

    Better Homes and Gardens’ New Cookbook is my go-to. Even though it is decades old it’s really the only one you need. Once you understand the relationship between ingredients, you can always make it your own.

    Now, the WPwatercooler site has a list of recommended plugins that are repeated in their 160+ episodes, so you should check those out.

    Here’s my understanding of the basic recipe:

    • Backup
    • SEO
    • Social Formatting
    • Social Sharing Buttons
    • Spam
    • Feed Subscription
    • Security

    Backup

    For backup I’m using Updraft Plus. I’m not totally sold on it because it makes three zip files and I don’t know how to restore from a backup yet but since I haven’t found a replacement it stays. I like that it will put a copy of the backup in my DropBox. (more…)

  • Tweeting as WordCamp Los Angeles

    My work as a volunteer social media manager for WordCamp Los Angeles for the last three(ish) months just ended with one of the best WordCamp events ever. I wanted to pass on some of what I’ve learned this weekend with all y’all — the community.

    Tweeting as @WordCampLAX #WCLAX

    This was my fifth WordCamp since I started attending my home WordCamp (wow — did I just write that?) in 2013 — WordCamp Orange County. If you don’t know what WordCamp is, read my post here.

    (more…)

  • Ten Things I’ve Learned Building the Riggins Brand Online

    In 2009, with businesses closing all around us, day and night, I went out on a limb. Though I was officially the Office Manager, I, being me, couldn’t just sit at my desk and do nothing.

    Start now. Start with something.

    There is a Chinese Proverb that says,

    “The best time to plant a tree was 20 years ago. The second best is today.”

    Here are some lessons I learned while building the online brand for Riggins Construction & Management, Inc. It’s my story and I’m sticking to it.

    Also, it’s long. But this is as short as I could make it.

    1. Something is better than nothing.

    When I started working at Riggins Construction & Management, Inc. as their Office Manager in 2006, they had a one-page website with a single image.

    I took enough classes to be dangerous at HTML and rebuilt the site in Dreamweaver. No, it was not awesome. But it was better than what we had before.

    In 2010 I started our blog on wordpress.com. Was it ideal? No. But something is better than nothing.

    In 2015, I rebuilt our site in WordPress. I tell that story here.

    Is it better than if we’d hired a professional? No. But something is better than nothing.

    2. If you don’t try, you’ll fail.

    The year 2009 was scary. I was driven to find a way to let people know we were still in business. So I started the @RigginsConst Twitter account and Facebook Page. I was sure it would fail, especially Facebook (which, honestly, has way too few likes). But you learn. Twitter is better for B2B relationship building.

    I talk more specifically about how I started it all in my presentation, “You Are What You Tweet.

    By January of 2011, we had over 3,000 followers. We passed 10,000 followers in April of 2013 when my mom signed up for Twitter to become our 10,000th follower. We reached 20,000 followers on August 17, 2015. It took six years. Ya. Social media is a long game (but that’s Number 9).

    The more followers you have, the more you’ll get. People are impressed by numbers. I’m not sure that will ever change. Slow and steady growth, listing people along the way, and keeping my ratio as close to 1:1 as possible, has been the key to my success.

    Waiting until perfect conditions appear is foolish. Start now.

    3. Everyone matters.

    People often ask why I follow so many people. I believe that everyone matters. Everyone has value.

    The advice is often given to only follow relevant people. What does that even mean? Do you know right now who’s relevant?

    The truth is that a lot of people don’t fill out their Twitter bios. I just found out, six months later, that one of my followers is a friend I met at WordCamp. If I had judged him just on the fact that his profile wasn’t “relevant,” I would have missed out on six months’ worth of tweets.

    [bctt tweet=”When you believe that all people matter regardless of their occupation, trade, or geographical location, then you treat them all with respect. ” username=”bridgetmwillard”]

    When you believe that all people matter regardless of their occupation, trade, or geographical location, then you treat them all with respect. When you have the mission of being a people curator, you will look for similarities between people and make introductions. This is how every business runs.

    With so many brands being managed by independent Social Media Managers, you never know who is behind an account, which brings me to the next point.

    4. Social Media Managers are the people brokers of the Internet.

    Getting to know the people behind the brand has been invaluable. You can connect with peers on Twitter for professional support and even migrate and grow those relationships.

    Relationships aren’t born out of ways to solve the Middle East crisis. We talk about Dancing with the Stars, the commercials during the Super Bowl, and how cute your cat was to bring you a dead mouse. We all bond over small talk.

    Small talk is how we slowly begin to trust one another. Bonding over a shared past time can evolve into virtual networking groups or think tanks. You can have a mentor if you want one. They’re online. Many people I know are more than willing to share their knowledge, especially when you’re willing to help them. This is humanity.

    Let’s not forget the worlds that SMMs can open up to you. Many social media managers handle a half dozen or more accounts. They can connect you to more people than you can imagine, just like commercial real estate brokers. They may not be a direct client, but they can (and do) refer work to you. These are people you want to know and whose content you want to share.

    5. Surround yourself with smart people.

    I’m not talking MENSA here, people. But learn from everyone you can. Learn how they think.

    “It is the mark of an educated mind to be able to entertain a thought without accepting it.” Aristotle

    You don’t have to have completely overlapping Venn diagrams to make friends and mentors — you just have to listen and learn.

    Be it a meetup group, tweetups, offline meetings, photo walks, conferences, or even WordCamp, go. Meet people. Listen to them talk. Learn. They don’t all have to be geeks, either.

    Everyone is a geek in their own way. Everyone is an expert in something. Listen. Learn.

    Did I say, “listen and learn” yet? I am emphasizing this point because it’s been the most difficult challenge for me by far. There is no right way to do social media — there are only effective ways. And effectiveness depends on utility and purpose.

    Okay. The horse is dead. I’m moving on.

    6. If you don’t have content, write it, photograph it, film it.

    Sure, it may be outside of your scope of work, but if you need it, do it. Our content marketer retired. My boss was way too busy estimating and running projects to write project profiles.

    How do you eat an elephant?

    One piece at a time.

    So, I started with one. I read all of the subcontracts, took notes, looked at the photos, and submitted a draft. After a few revisions, it was ready to be uploaded to our website and blogged about. That’s how I write all of our project profiles now.

    If you notice repeated questions, address them.

    Whether it is job photos, a video about epoxy injection, or spending a month documenting the process of replacing a tilt-up panel, do it.

    Only have a point-and-shoot camera you got for Christmas five years ago? Do it. Only have an iPhone? Do it.

    Remember, something is better than nothing.

    7. Share content everywhere, but mix it up.

    You should share educational, helpful content on all of your social channels. But you’ll want to mix up the method and timing of your sharing.

    Tailor the presentation to the audience. Twitter and Facebook have entirely different cultures (with different expectations). Instagram is about photography, for example, not memes. LinkedIn is about professional achievement. Pinterest is about the curation of beautiful images.

    8. Be helpful.

    Do you see a new person on Twitter? Nudge them along and give them some tips.

    Who doesn’t appreciate help? Being helpful produces gratitude and loyalty. Be someone’s mentor. Even a few tweets can affect someone.

    Being helpful demonstrates leadership in the community you’re trying to build. This cannot be understated.

    Everyone is at a different part of their social media journey. If you’ve been there before, you have insight. It’s not “off-brand” to be helpful. People will see you reaching out and remember you as someone they can trust. That goes far.

    9. It’s a long game.

    Make no mistake, social media is a long game. It takes a while for content to be recognized as helpful and as Pam Aungst noted in her SEO presentation recently, it can be a year before you see a spike in search results. Even Google needs time to trust you.

    Social media is not a quick-fix for sales nor does it produce instant results like Sea Monkeys. It also does not replace face-to-face meetings. It does take time to build an audience and a result and attention. But if you are faithful and endure, you won’t be sorry. I promise.

    Real World Example for the ROI People:

    In 2015, we got a new client who watched our (three-year old) video (recorded on a point-and-shoot camera on a tripod) on how epoxy injection is used to repair concrete cracks in tilt-up buildings.

    How did he find us? Google. He did a search on fixing cracks in concrete panels.

    The gross profit from that one project paid my salary for half a year. The video project would have been more than worth it even it it wasn’t the only time it brought business in the door. But it wasn’t.

    Said video:

    10. Everyone has time.

    Everyone has time. You decide how you use it. You’ll make room for anything that you feel is important. Maybe you should start with five minutes in the morning and five minutes after lunch.

    I cannot tell you how many times I’m sitting at my desk, finished with my work, just waiting for the boss to sign checks, or for a subcontractor to give me paperwork, or for approval on a blog and on and on.

    Instead of wasting time playing Scrabble or Texas Hold’em, I’m interacting on Facebook with other brands. Instead of reading People Magazine, I’m tweeting out content. Instead of shooting the breeze around the water cooler, I’m writing blogs or hosting a Twitter chat.

    You get the picture.

    What are your tips?

    How are you maximizing your time online?

    * A previous version of this post was originally posted on LinkedIn as “Seven Things I’ve Learned Building Our Brand Online.”