Tag: fundraising

  • Local Nonprofit Highlight — San Antonio Zulu Association

    Nonprofits and foundations are passionate at heart and, frankly, don’t always take advantage of natural marketing opportunities or learnings. Why? Generally, they focus on serving their cause and its population and then fundraising becomes a necessary evil. Hoping to help nonprofits shift their mindset to running like a business, Warren Laine-Naida and I are writing,…

  • Nonprofits: 2004 Called and They Want Their PayPal Button Back

    I wrote this when I was working with GiveWP.com. It’s amazing how many nonprofits use PayPal. Their button is dated — at best. No. Seriously. You could use a PayPal button. Hey, we love PayPal. They’re one of our favorite payment gateways. Seriously. But when you’ve worked hard to make your nonprofit site represent your…