Local Nonprofit Highlight — San Antonio Zulu Association

By Bridget Willard | June 19, 2021
If you've been to the annual event, "A Taste of New Orleans," you likely know and love the nonprofit, San Antonio Zulu Association. They've got events down.

Nonprofits and foundations are passionate at heart and, frankly, don’t always take advantage of natural marketing opportunities or learnings. Why? Generally, they focus on serving their cause and its population and then fundraising becomes a necessary evil. Hoping to help nonprofits shift their mindset to running like a business, Warren Laine-Naida and I are writing,…

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Nonprofits: 2004 Called and They Want Their PayPal Button Back

By Bridget Willard | April 21, 2016

I wrote this when I was working with GiveWP.com. It’s amazing how many nonprofits use PayPal. Their button is dated — at best. No. Seriously. You could use a PayPal button. Hey, we love PayPal. They’re one of our favorite payment gateways. Seriously. But when you’ve worked hard to make your nonprofit site represent your…

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