Bridget Willard | SaaS Marketing Agency

Tag: facebook

  • Do I want Facebook or The X Platform (Twitter) for my Business?

    It’s a tug of war of sorts.

    Facebook copies Twitter. Twitter copies Facebook. This goes on and on. Call it competition, tug of war, or innovation. Regardless, it’s good for the consumer.

    Who has the bigger audience? Who has the most spam? Who’s trying to pry into your personal details?

    So, I’m a business, which should I use?

    I’m always amazed at this question. Why not both?

    But if you really have to choose, ask yourself this:

    • What do you want to achieve?
    • Who do you want to reach?
    • Do you want to build up one and then the other?
    • Can you devote the time to doing them both simultaneously?
    *Disclaimer 1: Twitter and Facebook could change any of what I’m about to point out at any time. This post was written on August 19, 2014.
    *Disclaimer 2: It’s hard for me to be objective. Everyone who knows me knows I favor Twitter and my own numbers support that. This is my best effort to present objective pros and cons.

    Below I compare Twitter and Facebook by feature. I apologize for the length, but every business has different needs, people who will be using the platform, and how (mobile or desktop) they will use it. You’ll need to consider them all to choose.

    First Things First

    Facebook and Twitter have entirely different cultures and different rules, protocols, or expectations.

    Respect each platform for its own benefits, audience, and culture. I beg you not to connect the two so that you Tweet to Facebook or Tweet from Facebook. Just because something is easy, doesn’t mean it’s good.

    You will be judged for being lazy, disregarding either audience, and people will wonder if you’ll ever respond. (Ya, I said it.)

    Read: “Social Media: Different Platform, Different Language” by Carol Stephen

    Audience Size

    According to Facebook, they have “829 million daily active users on average in June 2014.” That’ too large of an audience to ignore this platform. A lot of people have recently said it’s not worth posting on Facebook anymore. I disagree.

    Twitter has 271 million active users.

    They both have massive, growing audiences. This won’t change. They haven’t jumped the shark or lost out like Myspace. (more…)

  • Facebook for Business – I don’t want to be your friend. By @TheFabulousOne

     

    When I saw this post on Amy’s profile, I had to ask permission to cross-post it here.  Often we just need to hear the fundamentals of social media to reinforce what is true.

    I’m not an expert. I’m an enthusiast when it comes to Social Media and Facebook. For my personal brand, I prefer Twitter, but that’s another post altogether.

    Nothing frustrates me more than getting a friend request from a business, group, band, restaurant…whatever. Why?

    Because it is wrong.

    I realize nobody reads Terms of Service when they sign up for ANYTHING. I only do about 50% of the time I sign up for something. But, if you are any of the above mentioned, you are violating those terms by making a regular account (where you have to add friends) and, basically, doing it wrong. Not only that, but you’re limiting yourself.

    1. A regular account can only have 5000 friends. If you have a business (or band, etc.), do you want to have LESS THAN 5000 customers/fans??? What business wants to put a limit on that?
    2. A fanpage (the RIGHT way) allows people to “like” you and they don’t need a friend request or to add you as a friend. Don’t you want people to see what you do right away? Aren’t you trying to make it in this world? If people have to wait for a friend request to be granted, they’re going to lose interest and go ELSEWHERE. Straight to your COMPETITION.
    3. You can have multiple people as admins, meaning more than one person (a trusted person, mind you), can update the profile and respond to posts. You can add/remove them SUPER easily.
    4. Fanpages don’t annoy me. That’s safe for everyone on the planet.

    I’m not the best at what I do. I can’t even claim to be an expert, or a guru, or even a goddess. What I can say is my life is social media. It’s my paycheck, my personal brand, and what the majority of my day is spent on.  I know what’s wrong and I know what’s right.

    Do what I say. Oh, and don’t send me a friend request from a business. Or a band. or a bar. Or a restaurant.

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