Every once in a while I come across an article on content marketing that makes me cringe. It seems that even the experts don’t understand the concept. After a decade plus of generating revenue through content marketing, I can tell…
It’s easy to be busy — busy with people, noise, work, problems. And it’s good to work hard, hustle, and be productive. But we need downtime. We need to listen to the quiet. And so, I took a walk at…
In real estate you often hear the mantra, “Location, Location, Location.”
In many ways this also applies to digital real estate. More appropriate to this global space is:
“Content, Content, Content.”
Social media is driven by thoughts. Thoughts become ideas. Ideas become action.
Commonalities and relationships are forged because of thoughts and similar experiences.
Sharing content is always what sets you apart from others.
What if I have nothing to say?
Have you ever thought to yourself that everything meaningful has already been said? Maybe it has. I’m sure there is another blogging series or posts that are better than this one. But this is my creation and the words come out in my voice.
Believe me, you, too, have ideas. You have your own style. You have a voice. You can add value to the world. Are you worried you’ll just state the obvious? Maybe the obvious isn’t that obvious.
“Everybody’s ideas seem obvious to them. Maybe what’s obvious to me is amazing to someone else.” Derek Sivers
A major factor in spending the time and, often, money to learn social media, harness your online presence, and maximize the effectiveness of your digital space, is to share content and establish yourself as an expert in the field. And if you want traffic, continuous, regular posting is good.
“Google loves fresh content and posting a blog regularly is one way to get crawled by the Google bots.” Ruby Rusine, “Why Is a Blog Important To Your Business.”
Within the context of social media, we often discuss the concept of branding. Along with other posts in the Keys to Being Social Series, character has an impact on your branding. Why? Character shapes the ethics of how your social tactics will be used to achieve the goals in your overall social strategy.
Where honor most shows itself is within the content that you both share and create. Plagiarism is an epidemic with screen capturing, copy/paste, and right clicking on image. Surprisingly enough, many people believe that if they do an images search on Google, those images are free to use. Plagiarism is both unethical and illegal. This applies to both words and photos.
There are two categories of content: created and curated.