Communication is a Science – We Read Live Data

By Bridget Willard | April 5, 2018

Communication is a science. I’m frankly tired of seeing it categorized as a soft skill as though it’s less important. Of course communication includes data. The trick with communication professionals is that we read and respond to data live. Are soft skills “hot air?” I saw this Venn Diagram and was offended at best. (By…

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Trust & Communication: Foundations of Any Relationship

By Bridget Willard | October 22, 2016

Relationships take on many forms. We have business relationships with coworkers, employees, bosses, supervisors, vendors, and clients. We have family and spouse relationships. We have friends and people that we meet through mutual friends. Each category of relationship has a different level of intimacy but the same basic element is required in them all: trust. Trust comes from…

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