Category: Branding, Marketing, Advertising

  • Twitter is About Trust. Is Your Social Ledger Blank?

    Ledger-6 Print fit-to-page or on 12 inch or legal paper
    by Mel McCarthy Creative Commons License

    A blank slate. Many social psychologists believe that the human starts off with a blank slate. Regardless of your ideology, every relationship does begin with a blank ledger. Let me explain.

    Social Media is about many things, one of which is building relationships. How to start that building is often debated.

    “Relationships take time. If you try to shortcut social media, you’re shortcutting relationship building.”

    ~ Scott Stratten from “Mannequin Networking: Why Twitter Automation Is Bad.

    Scott is right. Relationships are built over time. Being the logical person that I am, I came to the conclusion that Twitter is about trust and tweeted it on September 25, 2012.

    In our digital age it’s easy to either be naive (an oversharer) or paranoid (incomplete profile). It’s true that occasionally you do run into people like Terry Rantula, as Carol Stephen describes in her post, “Social Media: Do You Really Know Your Friends?” But should that be the determining factor in our social media strategy?

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