Bridget Willard

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  • Why even spend time online? Human ROI

    I’ve been criticized ever since my online journey began back in the days of dial-up and AOL. (True story: I attended my first Bible study online in an AOL chat room.) Why do you spend so much time online?

    It’s become such a common occurrence that I try to never use my phone in person, save a couple of selfies.

    Case in point: A Birthday Party Tonight

    https://www.instagram.com/p/BMIp-hXAjsS/

     

    https://www.instagram.com/p/BMIqDkJgLYg/

     

    And, you know me, I have to grab a sunset.

    https://www.instagram.com/p/BMILFv1AQ9t/

    The point is this:

    All of the time I have spent building relationships online has always come back as a return — in humanity.

    Human ROI

    Relationships matter because people matter. The more you invest in people the more they will invest in you. This has never failed me.

    Tonight, I was invited to a surprise birthday party for SMMOC co-founder (with his wife) Bob Watson. This group has been instrumental in my career change and path.

    Last week, I told Bob as much and he recorded a small video on his Instagram account.

    https://www.instagram.com/p/BL4R_xng_eC/

    Of course, I wanted to join in the fun, see old friends, and wish Bob a very happy birthday!

    Hugs Galore!

    Though I knew I would be surrounded by my social media friends,  I became nervous (would anyone greet me? etc). So, my very good friend Jen Miller said she would be my plus one and it would be fun.

    You know what? It was fun.

    I had great conversations with people I haven’t seen (in person) in months or even  years. Yet we’ve been able to stay connected, and dare I say not superficially, online.

    I engaged in personal conversations, was part of a running birthday joke, ate dinner, drank Diet Coke, cracked jokes. I felt like me.

    You know why?

    Because I was surrounded by friends. And they weren’t fake.

    I was hugged by everyone. Because they’re real people. Real relationships. Real friends.

    Why do I spend so much time online?

    I spend time online because my friends are there. It’s not a chore. It’s not something I need to be unplugged from. It’s something that helps me feel connected to this world. Maybe I’m weird. But I think people value that time.

    Spend time on social media creating, maintaining, and deepening relationships and you’ll always get back Human ROI.

    Promise.

    😉

    October 29, 2016
  • Trust & Communication: Foundations of Any Relationship

    Relationships take on many forms. We have business relationships with coworkers, employees, bosses, supervisors, vendors, and clients. We have family and spouse relationships. We have friends and people that we meet through mutual friends.

    Each category of relationship has a different level of intimacy but the same basic element is required in them all: trust. Trust comes from communication — both big talk and small talk.

    Communication in the Workplace

    “In management settings, trust increases information sharing, openness, fluidity, and cooperation.”

    It’s easy in this age of technology to take communication for granted — to presume communication. In decades past we overly relied upon in-person meetings. They were deemed a waste of time. And then we moved to conference calls, which have become a total joke. And now, we’re expected to develop relationships and collaborate on projects  solely with text-based tools like Asana, BaseCamp, Trello, and Slack.

    I read an article this week called “Let’s end the ‘schedule a call’ culture.” In it the author says,

    “I’m not entirely sure how we’re going to replace the schedule a call culture. Collaboration tools is probably the easiest answer, but …  Maybe we all just put our heads down and wait for the AI robots to take our jobs. But first, let’s discuss this schedule a call culture — albeit briefly.” Ted Bauer

    Toxic Communication*

    “In a relationship, it typically takes five good interactions to make up for a single bad one.”

    If you see warning signs early on in the relationship of unwanted behavior (badmouthing, gossip, indiscretion, inconsistent statements (lying), rudeness (especially to wait staff), irritability, tardiness, addiction, etc.), those red flags should be noted, especially if you notice a pattern.

    People don’t improve their behavior as they get to know you; rather, they feel more comfortable and become more “themselves.”

    Red flags are warnings to us all. We would be wise to heed them.

    Nonverbal Communication

    But how much communication is really verbal? This is wildly debated, but I would argue that if you only rely upon the written word you miss a lot.

    “One way of increasing your accuracy is applying the 3 C’s of Nonverbal Communication: context, clusters, and congruence.” Psychology Today

    In this world of text messages, email, and Slack, it’s a good time to talk about how much of communication is actually verbal — regardless of where you land on the research — there’s more to communication than the actual words.

    So how do you project warmth and build relationships in a primarily digital age?

    Open Communication

    Trust comes from open communication. Open communication occurs when people feel safe. We like to think it’s more complicated than that. It’s not.

    “You see, if the conditions are wrong, we are forced to expend our own time and energy to protect ourselves from each other, and that inherently weakens the organization. When we feel safe inside the organization, we will naturally combine our talents and our strengths and work tirelessly to face the dangers outside and seize the opportunities.” Simon Sinek 

    How can you make people feel safe?

    In their article called “Connect, Then Lead” on Harvard Business Review, authors Amy J.C. Cuddy, Matthew Kohut, and John Neffinger say:

    “A growing body of research suggests that the way to influence—and to lead—is to begin with warmth. Warmth is the conduit of influence: It facilitates trust and the communication and absorption of ideas. Even a few small nonverbal signals—a nod, a smile, an open gesture—can show people that you’re pleased to be in their company and attentive to their concerns. Prioritizing warmth helps you connect immediately with those around you, demonstrating that you hear them, understand them, and can be trusted by them.”

    Communication & Culture

    Culture comes from how a group relates to each other. This can be good or bad. So, intentional community building is all the rage these days. Companies who are intentional with their culture protect their culture. They seem to do this in one of two ways: either they all work in-house or have regular meetings on video (Buffer, Automattic are two examples).

    “There needs to be no advantage to being in the office, and no disadvantage to being out of the office.”” Joel Gascoigne, Buffer (They have since gotten rid of their office in San Francisco.)

    Regardless of your preference, company culture is definitely top-down.

    When asked how a middle manager can affect company culture, Simon Sinek gave this advice:

    Treat those in your realm of influence as you believe important. Meaning, do what you can where you can.

    If you feel uncomfortable at your workplace, perhaps it’s time to look elsewhere.

    It’s up to you.

    Sometimes, believe it or not, it’s difficult to engage in conversations with people. If you want a better relationship, perhaps it’s up to you.

    Maybe you need to be the person who asks how they are doing, if they watched [insert sports game here] last night, or patted them on the back (verbally, with emojis, or giphys in Slack) for a job well done.

    October 22, 2016
  • Automating Friendships

    Friendship isn’t something that can appear by magic, API calls, or automated audience reports. It takes time listening, investing, responding.

    Just like in real life.

    This tweet is the inspiration for this post.

    People always want to automate social media.

    Social media is about relationships.

    No computer or API will build relationships.

    EVER.

    — Bridget Willard (@BridgetMWillard) October 6, 2016

    I know that I’ve talked about relationship marketing before. It takes time.

    If we could automate friendship, there would be a lot fewer lonely people in this world.

    The lure of automation

    Automation is like the siren song to marketers luring them with promises of slick reports, extra time, and better insights. What they forget to tell you is that the rest of us can tell when something is automated.

    There is no software that will replace authentic, real interaction between you and your customer.

    Sure, you can send auto tweets thanking people, auto responders in emails, and even direct messages to people who followed you in the last ten seconds.

    Here’s the thing: we know they’re not real. So, who are you really fooling?

    Auto Direct Messages on Twitter

    I’ve talked about this for years. People are convinced that they work. For me, it’s just one more thing to delete. It’s noise that drowns out legitimate messages.

    If I wasn’t so lazy, I’d unfollow anyone who sent me one of these.

    Read these two examples. If either one of them had bothered to really check me out, they would have known that I don’t like automation.

    Automation and Curation

    Look. Let’s be honest. I have tons of friends who use APIs, RSS feeds, and other kinds of automation. They choose the people they trust then load them into Buffer or whatever. That’s fine. If you’re sure that all of the content is something you feel comfortable tweeting, posting, etc., then do it — with my blessing.

    Curating content is hard. I admit it. It means I read. It means I interact with people. I trust instinct, gut, and messaging.

    I’ve talked about it before. I curate content by curating people. I make friends, put them on Twitter Lists, and read their tweets. If their blog post, video, etc. is something that I agree with, then I will share it on the appropriate social network.

    Hybrid Approach

    Like most things in life, hybrid solutions are usually best. Of course, I schedule some tweets. What I don’t do is auto schedule based on an RSS feed or a hashtag or a keyword.

    I don’t tweet things I don’t read. Why? Because I am responsible for ensuring that the things shared for a brand do not conflict with their messaging. No app can do that.

    So, how do I make friends online?

    You talk to people.

    You can start with asking questions. You can reply to tweets. Take two weeks and spend ten minutes a day on Twitter actually talking to people. Read tweets. Get to know what the person likes.

    We call this providing value.

    You can also share their posts.

    You can comment on their blogs.

    You can step outside of your own world and read other people’s content.

    Invest in people and they’ll invest in you.

    This has been my experience.

    I believe it can be yours, too.

     

     

    October 8, 2016
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