Motivation is constantly being chased by apathy and rarely wins the race. So? How do I get stuff done? Psychological Pairing.

Psychological Pairing: Forget Motivation – Actually Get Stuff Done

Motivation is constantly being chased by apathy and rarely wins the race. So? How do I get stuff done? Psychological Pairing. What is Psychological Pairing? “In relation to psychology, pair by association is the action of associating a stimulus with an arbitrary idea or object, eliciting a response, usually emotional. This is done by repeatedly …

Psychological Pairing: Forget Motivation – Actually Get Stuff Done Read More »

Marketing Isn’t About Tools – It’s About Psychology

Marketing tools are simply that — tools. When you overly rely upon automation to replace human connection you will always fail, regardless of how slick the tool is. Marketing is about relationships. Relationships take time. No CRM or auto dialer will change that for you. A brand needs to be relatable. As your customer base …

Marketing Isn’t About Tools – It’s About Psychology Read More »