Bridget Willard

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  • Marketing Isn’t About Tools – It’s About Psychology

    Marketing tools are simply that — tools. When you overly rely upon automation to replace human connection you will always fail, regardless of how slick the tool is.

    Marketing is about relationships. Relationships take time. No CRM or auto dialer will change that for you.

    A brand needs to be relatable. As your customer base relates, they develop affinity to the brand. Affinity leads to loyalty. Loyalty leads to sales.

    December 12, 2018
  • Social Media 101 for Small Business

    Your small business has a website. Great. Now what? Use social media and be human to create online relationships the way you would in person.

    Once you have a great website for your business, or a client’s business, it’s time to get it out there. No longer is the Internet a Field of Dreams where people just show up. Using Social Media can help grow your brand awareness and show customers how engaged with them you are.

    I had the distinct opportunity to be part of Beginner Day at WordCamp Los Angeles again in 2018 to help small businesses maximize the use of their time on social media. It’s only 24 minutes long.

    Watch the Video

    Do you have questions?

    Just as I did in the video, if you leave a comment here with a question, I’ll be happy to give you specific advice.

    December 12, 2018
  • You have email subscribers. Now what?

    Congrats. You have email subscribers. Now, what do you do? Do you have a nurture or drip campaign setup? You need Amy.

    You can have all the leads come to your MailChimp but if you don’t do anything with those emails, what’s the point?

    [bctt tweet=”A lot of businesses have the free opt-in offer, but then they don’t follow up with those people. The best way is with a drip email campaign. @GenuineAmyHall ” username=”BridgetMWillard”]

    Get Professional MailChimp Help

    Why be frustrated? Amy Hall is a certified MailChimp Expert and Partner. She’s also a WordCamp Speaker and one of my best friends.

    "Drip email campaigns should last as long as your sales cycle." @GenuineAmyHall #WCRS

    — Hapity (@GoHapity) November 4, 2018

    Do you need to know more?

    How about that she builds WordPress websites?

    How about that she teaches WordPress?

    She doesn’t toot her own horn — at all.

    So I am.

    Go to her website. Talk to her.*

    You won’t be sorry.

    Amy Hall on WPblab Episode 97: WordPress Plugins – Building Your Mailing Lists

    *not an affiliate link.

    November 16, 2018
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