Marketing tools are simply that — tools. When you overly rely upon automation to replace human connection you will always fail, regardless of how slick the tool is.
Marketing is about relationships. Relationships take time. No CRM or auto dialer will change that for you.
A brand needs to be relatable. As your customer base relates, they develop affinity to the brand. Affinity leads to loyalty. Loyalty leads to sales.
Your small business has a website. Great. Now what? Use social media and be human to create online relationships the way you would in person.
Once you have a great website for your business, or a client’s business, it’s time to get it out there. No longer is the Internet a Field of Dreams where people just show up. Using Social Media can help grow your brand awareness and show customers how engaged with them you are.
Congrats. You have email subscribers. Now, what do you do? Do you have a nurture or drip campaign setup? You need Amy.
You can have all the leads come to your MailChimp but if you don’t do anything with those emails, what’s the point?
[bctt tweet=”A lot of businesses have the free opt-in offer, but then they don’t follow up with those people. The best way is with a drip email campaign. @GenuineAmyHall ” username=”BridgetMWillard”]
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Why be frustrated? Amy Hall is a certified MailChimp Expert and Partner. She’s also a WordCamp Speaker and one of my best friends.
"Drip email campaigns should last as long as your sales cycle." @GenuineAmyHall#WCRS