Bridget Willard | SaaS Marketing Agency

Tag: hashtag

  • The Hashtag Keeps Us Together

    The hashtag keeps us together.Meetups. They’re fun, we all agree, right?

    But schedules don’t always match up, so what’s a girl to do?

    Follow the hashtag.

    And now, boys and girls, I’ll tell you a story.

    In my early days of Twitter, especially with the business account I started in 2009, I really wanted to connect with people in Orange County. While following and listing people for that purpose, I also found a meetup called Social Media Mastermind, Orange County.

    For years, I followed the people, loosely followed the hashtag, and finally started attending this year. It was cool because I felt like I knew some of the people before I actually became part of the group. (That really helps with the anxiety of meeting new people, by the way.)

    One of the long-time #SMMOC members, Dennis Carpenter, recently moved out of state. A business trip brought him back to Orange County and he made time to attend the meetup. (Also, it was nice to see how lovingly greeted he was  — what a group this is. But I digress.)

    “I’m so glad to finally meet you,” I said.

    “But I’ve known you for years!” he said.

    Dennis was convinced that we had met in person before. I had to remind him I started coming to this meetup in January of 2014. (more…)

  • What are Hashtags And How Do I Use Them?

    You keep seeing the pound sign (#) and hearing people talk about hashtags. What are they and how do you effectively use a hashtag?

    But let’s start with this video below. Stop using stupid hashtags just because you keep seeing other people use stupid hashtags.

    Stop Using Stupid Hashtags

    What is a hashtag?

    The short answer to what is a hashtag is that it is a word or a phrase with the pound sign in front of it used for search and filtering on social media. There. you can stop reading the post now.

    This makes any term (without spaces or punctuation) searchable on Twitter, Instagram, Facebook, and LinkedIn.

    On Twitter you can use numbers in a hashtag like #Year2012 but the hashtag can’t only be a number like #2012.

    Although hashtags generally function on Facebook and LinkedIn now, they are only relevant if the audience actually clicks on them.

    They’re generally only seen there from cross/auto-posts. However, since they bought Instagram, there is an infusion of hashtags and I read rumors they’ll be usable in the future.

    Why would you use a hashtag?

    It helps give you exposure on Twitter by making terms searchable outside of your following.