Bridget Willard

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  • How many hashtags should you use on Instagram?

    How many hashtags should you use on Instagram? Answer: a lot. But the number changes. Keep up to date with the trends by participating.

    Hashtags. I know. I have a bad reputation for my love-hate relationship with hashtag use.

    So many people get it wrong (wrong being the wrong word because there are no rights or wrongs, right?).

    Maybe ineffective use is a better way to describe many people’s Instagram accounts.

    I know a lot of Facebookers (who cross-post their Instagram photos) just don’t realize that when they post a hashtag on a private (friends-only) post, they’re defeating the purpose of the hashtag (to be found in search). But I surrender.

    Really.

    I promise.

    No, I’m serious this time.

    My personal strategy on Instagram is to post more landscapes, arty shots, and selfies. People bore easily of selfies on Facebook. But on Instagram, it’s almost expected.

    Bears in Grants Pass, Oregon

    On my first visit to Grants Pass, Oregon, I noticed bear sculptures all around town. So of course, I decided to take photos, put them on Instagram, and use the hashtag #BearsOfGrantsPass.

    Two things:

    1. I was surprised I was the only one using this hashtag. These bears aren’t new.

    2. I realized you can now click on a hashtag from your desktop.

    Boom. This is when I realized the power of hashtags on Instagram has left the boundaries of mobile.

     

    Try it on this post. Click on one of the hashtags.

    View this post on Instagram

    A post shared by Bridget Willard (@bridgetmwillard)

    Translating to Business

    Will this change how much you use Instagram?

    Will this change what hashtags you use?

    When I was working for Riggins Construction & Management, Inc., I started an experiment.  I used 13 hashtags and started doing a weekly project. We got a lot of traction and results.

    We had a project in Irvine and since Irvine won’t allow signs during construction, I thought a geo-location series of photos on Instagram with a boat-load of hashtags would be a fun substitute.

    View this post on Instagram

    A post shared by Tom Riggins (@rigginsconst)

    How many hashtags should you use on Instagram?

    How many hashtags should your business use on Instagram? The answer varies. Culture evolves. Culture on social media evolves quickly. Personal accounts can have long, drawn-out hashtags that involve sarcasm. Instagram should be more generic (think SEO keywords).

    “Interactions are highest on Instagram posts with 11+ hashtags.” Buffer 2014

    Which Hashtags Should You Use?

    With all things in Marketing, you should test and see what works for you. Remember that hashtags on Instagram, just like on Twitter, are used for filtering (search) and discovery. If you hashtag your name and no one knows who you are, this will be only effective for internal reasons.

    When it comes to hashtags, think keywords. When I say that don’t just stuff your post with the same 12 hashtags. Use hashtags that reinforce the copy in the photo’s caption/description. Otherwise, you’re at risk for shadow banning.

    “Instagram is inundated with millions of hashtags. But not all hashtags will help you in increasing engagement with your manifold photos on Instagram. The popularity of hashtag is inversely proportional to your photo’s chances of getting discovered.” Gurpreet Singh [emphasis added]

    Do your own research. Experiment yourself.

    Trust your gut. What do you click on?

    Instagram for Business

    Here’s an interview video with Amy Dononhue from March of 2015. (This post was written originally posted June 25, 2015).

     

     

    June 26, 2015
  • WordCamp. What is it? Why should you go?

    WordCamp. What is it? Why should you go?

    You use WordPress but have you heard of WordCamps? Though it sounds like a Words With Friends Tournament, it’s a WordPress conference. A lot of my friends ask me what WordCamp is.

    Some people are confused by the name. They either think it’s a Words with Friends Tournament or a Bible-based camp. It’s none of those. WordCamps aren’t necessarily even the place to learn how to use WordPress.

    WordCamp is an event centered around the open-source software called WordPress used to build websites. The intent is to learn about trends, use cases, and network with your new friends.

    Is WordCamp Only for Website Builders?

    No. WordCamps are for anyone who works in marketing. Website builders (they call themselves WordPress Developers) are also in marketing.

    The hub of your social media efforts should be your website. WordPress is a perfect platform for small businesses and hobbyists like myself.

    Sidebar: What should you get out of WordCamp from the WPwatercooler gang.

    I chatted with Adam of Blue Steele Solutions about WordCamp here:

    My WordCamp Origin Story

    In 2013, my friend Pam Aungst of Pam Ann Marketing recommended WordCamp Orange County. She and my friend Carol Stephen of Your Social Media Works bought tickets. We didn’t know what WordCamp was at the time, but we trusted the recommendation from Pam.

    It happened that she couldn’t attend that year, but Carol and I have been going ever since.

    Read some of our recaps here:

    • If you don’t value yourself, no one else will – Insights from Alex J. Vasquez at WordCamp OC 2014
    • You’re Not The Hero: Insights on Building Community by Chris Lema at WordCamp OC 2014
    • WordCamp San Francisco: Why A Blogger Should Go
    • WordCamp OC 2013: 10 Awesome Things
    • WordCamp San Francisco: Favorite Things
    • WordCamp Orange County 2014: Awesome Moments
    • WordCamp Orange County 2015: Why Go?

    What Does WordCamp Offer?

    There are several different tracks available. Classes appeal to developers, designers, new-to-WordPress people, and businesses. There’s something for everyone.

    Even as a social media nerd, I always gain something. It could be that I’m inspired to blog more. Maybe I’m learning about value. Maybe I’m rethinking contracts.

    Regardless, if you want to learn, you can. Just because you’re not a website developer, doesn’t mean you shouldn’t go. Many small businesses use WordPress to DIY their website, not to mention the fact that many social media professionals are themselves small businesses who blog.

    There are several other blogs by more seasoned folks than myself, but here’s my two cents on how to get the most out of a WordCamp.

    What Do I Need to Know About WordCamp?

    Research Your WordCamp

    Research the Speakers. Follow them on Twitter. Make a WordCamp list.

    Find out what they’re about. You should check out the schedule ahead of time but titles can be misleading. Sometimes a speaker is known for being a great speaker. You can always check other classes you missed on WordPress.tv.

    Go to WordCamp With A Friend

    WordCamp is way more fun with a friend. Way. More. Fun.

    Honestly, I sometimes worry Carol and I will get kicked out for tweeting and giggling like girls in 6th grade homeroom.

    @CreativeWoodVT When you go to WordCamp with a friend, it's 1000 times as fun! 😀 @YouTooCanBeGuru

    — Carol Stephen (@Carol_Stephen) June 9, 2015

    But seriously. It can be intimidating to walk into a room full of unfamiliar faces. Yet, to the untrained eye, they seem to know one another.

    A friend can help you enjoy the experience in so many intangible ways.

    Also, it’s easier to meet new people if you’re already a pair.

    WordCamp is About Community

    You’ll hear a lot of people referring to the “WordPress Community.” It’s not a cult, I promise. WordPress is an open-source software that people build around (developers).

    It’s heavily sponsored so anyone to can attend. This gives WordCamp accessibility, regardless of your budget.

    WordCamps are put on by local WordPress groups. If this is something you’re interested in do some research. Search for a meetup in your area on Meetup.com.

    It’s my impression, as a new person to WordPress, that this structure invites a collection of kindred souls who are generous by nature. And that community encourages generosity.

    Where else can you go to a conference where you hear amazing (un-paid) speakers, get at least one t-shirt, and they give you lunch for $40? Nowhere.

    So far, I’ve not met an unfriendly person. No one seems more snobby because they’re speaking. Everyone is friendly.

    At a WordCamp you can reconnect with people you’ve seen at previous camps and meet people you already know on twitter. I’ve met people standing in line and at the after party.

    Take Breaks At WordCamp

    This cannot be understated. Normally we go to 3 out of the 4 morning classes and 3 out of 4 afternoon.

    There is no way you can absorb everything. Besides, if you do attend every class, you may miss out on serendipitous moments.

    https://instagram.com/p/3mdSglSr5M/

    Either go get an ice cream, put your feet up, and/or have a spontaneous brainstorming session about Pinterest marketing on the grass.

    “But here’s the deal: don’t be afraid to skip a session. This isn’t like school where you get demerits for missing a class.” ~ Carrie Dils, “WordCamp Survival Guide“

    Make WordCamp Fun for You

    I like to live tweet. Find something about the experience to make it your own and, most importantly, memorable.

    What Should I Bring To WordCamp?

    If you’re going to use your computer bring a power strip and sit near a floor box. I brought my laptop and a nicer attache bag. Okay. It looks nicer than a backpack, but a backpack is more realistic. That bag was digging into my shoulder.

    Here's my #WordCamp tip.

    Sit near a floor box.#electricity #wcoc pic.twitter.com/C2um5kntzg

    — Bridget Willard (@BridgetMWillard) June 6, 2015

    Either way you may want to invest in an auxiliary battery for your cell phone. You’ll meet people you want to take selfies with, etc.

    I have the  10000mAh Anker Portable Charger and it charges my iPhone 5S four times. It has two USB ports so you can be a good friend.

    It’s hard to not want to look as cute as you can when you’re meeting new people, but the most important thing is to dress comfortably. You will be sitting. You will be standing. Yep. We’re all vain to some degree.

    https://instagram.com/p/3m9LQoE6rk/

    What Shouldn’t I do At WordCamp?

    Don’t stress out. If you missed something, the sessions may be on video at WordPress.tv. Also, the speakers tend to upload their presentation slides on their own blogs, etc.

    June 17, 2015
  • What two words help brand loyalty?

    We all have a basic need to feel loved and accepted. “Thank you” accomplishes it.

    I find that many brands ask their audiences to retweet and share their content and events.

    And we want to. (more…)

    June 2, 2015
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