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Why Twitter Lists Are the Most Underrated SaaS & B2B Research Tool
How founders can stop guessing personas and start listening to real conversations. TL;DR: Twitter Lists aren’t just organization tools — they’re powerful market research signals. Instead of guessing buyer personas, learn how to listen to real conversations, spot patterns, and inform your SaaS/B2B strategy. Coding Versus Marketing If you’ve ever written a piece of code…
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In-Store Apps Shouldn’t Be One-Night Stands — Focus on Retention and Churn
This article was written by Warren Laine-Naida and Bridget Willard. Although in the first-person, you’ll probably see both of our personalities. Bridget has a successful marketing agency that focuses on SaaS Products and also has a retail job while Warren defines himself as a web generalist who is also a teacher. Basically Bridget works with…
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SaaS Case Study: Transforming Andrews Wharton’s Twitter Presence (2019–2023)
Editor’s Note: The SaaS Company, AWI (Andrews Wharton) was a long time client of mine — and it all came because I replied to one of their tweets. The NDA has since expired. They ended up buttoning down expenses and ending their engagement with me in 2023 for what I now know was an acquisition…