Are you posting video? Why not? Is vanity your video roadblock?

Don’t let vanity stop you from posting video. This is what I tell my clients. Do something. Don’t wait for perfect conditions. They don’t exist.

Video Lighting

Buts are easy excuses. “But the lighting is bad. But my hair looks terrible. But I don’t know what to say.”

No buts. Of course, the better lighting you have, the better your video will be. Even as you upgrade your lighting or take video outdoors, there will always be room for improvement.

My friend John Locke is doing a video every single day and publishing it on YouTube. He’s been doing this for years. He uses a selfie stick and he films outdoors.

Do you know how many videos I’ve posted that look super lame? Ones that I wanted to delete? Quite a few.

Video Marketing: Case In Point

A couple weeks ago, after a coaching call with a client, I followed my own advice and created a video on Photobooth and posted to LinkedIn.

To date, it’s had 39 likes, 27 comments, and 1,372 views. That’s a whole lot more people than ever listen to any of my WordCamp talks. (Note: max time for LinkedIn video is 10 minutes.)

What about my target audience you ask?

Of those views, 76 were software developers (my audience), 72 founder (my audience), 61 CEOs (my audience), and 47 business owners (my audience). That’s 256 people who are my target audience watching a video (18%).

What Is Really Stopping Your Video Marketing?

If you have a smart phone, you can create video. Many mobile apps allow you to record and upload natively. That’s even better.

Start with the questions your customers always ask. Aim for 2 minutes or less. Record. Publish.

You’re welcome.


  1. Alicia Lunger on December 5, 2018 at 9:13 pm

    Wow Bridget! Seriously impressive thanks for posting this.

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