A Marketer’s Guide to Developing Empathy (for Developers)

As a marketer (or business person), it’s important to understand your audience. In my journey from math teacher turned secretary in construction to marketer in WordPress, I’ve taken some of the same lifelong learning principles I have as a teacher and apply them to myself.

Understanding your team means understanding their language. I went from not understanding what documentation was, to testing plugins and writing about them, to marketing a well-known WordPress plugin, to being a team rep for the Marketing Team for Make WordPress. The key to this transition has been empathy and constructive communication with my developer friends.

In this talk, I’ll discuss my WordPress immersion program. This includes why I started attending developer talks at WordCamps, attending our Dev meetup every other month, and how that’s encouraged my own journey on freecodecamp.org.