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	<title>Social media &#8211; Bridget Willard</title>
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	<description>Based in Texas, working across US and EU time zones.</description>
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		<title>What Does Social Media Engagement Look Like?</title>
		<link>https://bridgetwillard.com/what-does-engagement-look-like-on-social-media/</link>
		
		<dc:creator><![CDATA[Bridget Willard]]></dc:creator>
		<pubDate>Fri, 10 May 2019 22:10:05 +0000</pubDate>
				<category><![CDATA[Branding, Marketing, Advertising]]></category>
		<category><![CDATA[Social media]]></category>
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					<description><![CDATA[Updated 2/21/22 Everyone talks about social media engagement. But what is it? How do you do it? What does engagement on social media really look like? Short answer: it&#8217;s a conversation &#8212; a back and forth of exchanges. Someone has to start the conversation. Someone has to keep it going. Firstly, you should respond to [&#8230;]]]></description>
		
		
		
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		<title>Leads from Social: Affinity, Discovery, and Validation</title>
		<link>https://bridgetwillard.com/leads-social-affinity-discovery-validation/</link>
		
		<dc:creator><![CDATA[Bridget Willard]]></dc:creator>
		<pubDate>Sat, 20 May 2017 22:00:52 +0000</pubDate>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[leads from social]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[social roi]]></category>
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					<description><![CDATA[Getting leads from social media activity is always the barrier &#8212; mentally &#8212; for people to accept social media marketing as a legitimate part of their marketing tool belt. Twitter, my favorite of the social media networks, allows you to do so much of your marketing ask: brand awareness, customer engagement, customer service, promotion, discovery and [&#8230;]]]></description>
		
		
		
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		<title>Social Media Matters Because Successful Business Relationships are Built Upon Small Talk</title>
		<link>https://bridgetwillard.com/business-relationships-small-talk/</link>
		
		<dc:creator><![CDATA[Bridget Willard]]></dc:creator>
		<pubDate>Sat, 13 Aug 2016 14:15:14 +0000</pubDate>
				<category><![CDATA[Business Advice]]></category>
		<category><![CDATA[Social media]]></category>
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					<description><![CDATA[Updated 1/8/23 The use case for social media to develop business relationships gets a bad rap. Social platforms have the reputation of being where people tweet that they’re going to the bathroom, take selfies in their car, photograph their chicken salad sandwich, and test out the newest dance craze. These posts are viewed as irrelevant [&#8230;]]]></description>
		
		
		
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		<title>Organic Social: Are you investing in your soil?</title>
		<link>https://bridgetwillard.com/organic-social-are-you-investing-in-your-soil/</link>
		
		<dc:creator><![CDATA[Bridget Willard]]></dc:creator>
		<pubDate>Sun, 17 Jan 2016 04:34:27 +0000</pubDate>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Relationship Marketing]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Twitter Marketing]]></category>
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					<description><![CDATA[Organic material needs the right conditions to grow. Your crops need the right soil. That&#8217;s an investment. So, how are you investing in your soil online? Are you doing the work to be successful at organic social? This is a spinoff of my recent GuruMinute video. Chef’s Table — A Netflix Documentary I was inspired by Chef’s [&#8230;]]]></description>
		
		
		
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		<title>Curate Content by Curating People</title>
		<link>https://bridgetwillard.com/curate-content-by-curating-people/</link>
		
		<dc:creator><![CDATA[Bridget Willard]]></dc:creator>
		<pubDate>Fri, 10 Oct 2014 09:04:38 +0000</pubDate>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Twitter]]></category>
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					<description><![CDATA[How do you curate content to share online? You do it by curating people. Be a people broker. Is your Twitter feed worth reading by you? Would you like your own Facebook Page? Let me tell you a story. Let’s go back to the summer of 2004 when my sister and her friends came to visit [&#8230;]]]></description>
		
		
		
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		<title>What’s the best practice for social media?</title>
		<link>https://bridgetwillard.com/whats-the-best-practice-for-social-media/</link>
		
		<dc:creator><![CDATA[Bridget Willard]]></dc:creator>
		<pubDate>Mon, 06 Oct 2014 00:13:12 +0000</pubDate>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Relationship Marketing]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
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					<description><![CDATA[The best practice for social media is to be a polite human being. Yes. It really is this simple. If someone compliments you, respond. Ignoring people is the best way to alienate your potential audience. Be a polite human. Yes, I’m Captain Obvious today. Or am I? Many of us in geekland have immersed ourselves [&#8230;]]]></description>
		
		
		
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		<title>Facebook for Business &#8211; I don&#8217;t want to be your friend. By @TheFabulousOne</title>
		<link>https://bridgetwillard.com/facebook-for-business-i-dont-want-to-be-your-friend-a-guest-blog-post-by-amy-donohue/</link>
		
		<dc:creator><![CDATA[Bridget Willard]]></dc:creator>
		<pubDate>Tue, 09 Aug 2011 20:24:33 +0000</pubDate>
				<category><![CDATA[Facebook Pages]]></category>
		<category><![CDATA[b2b]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Social media]]></category>
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					<description><![CDATA[&#160; When I saw this post on Amy&#8217;s profile, I had to ask permission to cross-post it here.  Often we just need to hear the fundamentals of social media to reinforce what is true. I&#8217;m not an expert. I&#8217;m an enthusiast when it comes to Social Media and Facebook. For my personal brand, I prefer [&#8230;]]]></description>
		
		
		
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