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	<title>small business &#8211; Bridget Willard</title>
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		<title>Small Business Marketing in a GoogleFace World &#8212; A Conversation with Rand Fishkin</title>
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		<dc:creator><![CDATA[Bridget Willard]]></dc:creator>
		<pubDate>Fri, 04 Jun 2021 02:29:46 +0000</pubDate>
				<category><![CDATA[Business Advice]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[small business]]></category>
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					<description><![CDATA[In my conversation with Rand Fishkin, we talked about the 30,000-foot view of marketing and advertising. Google and Facebook are the duopolies, that&#8217;s true. But small businesses don&#8217;t have to lose. With marketing flywheels, influence marketing, and audience insight you can get ahead. Why? Venture Capital takes advantage of our tax system which makes advertising [&#8230;]]]></description>
		
		
		
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			<media:title type="plain">small business Archives - Bridget Willard</media:title>
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		<title>What do I Need to Build My Small Business Website?</title>
		<link>https://bridgetwillard.com/what-do-i-need-to-build-my-small-business-website/</link>
		
		<dc:creator><![CDATA[Bridget Willard]]></dc:creator>
		<pubDate>Wed, 10 Jul 2019 19:52:21 +0000</pubDate>
				<category><![CDATA[Business Advice]]></category>
		<category><![CDATA[small business]]></category>
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					<description><![CDATA[Updated 2/4/2025 It&#8217;s 2025. Your small business definitely needs a website. Yes, your brick-and-mortar shop needs a website. Yes, your online store should be your website. Now that we agree, what happens? To build your own small business website, you need to get all of your figurative ducks in a row first. This means branding [&#8230;]]]></description>
		
		
		
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		<title>The Value of Your Online Ambassador (Why It &#8220;Costs&#8221; So Much)</title>
		<link>https://bridgetwillard.com/brand-ambassador/</link>
		
		<dc:creator><![CDATA[Bridget Willard]]></dc:creator>
		<pubDate>Tue, 26 Feb 2013 18:37:14 +0000</pubDate>
				<category><![CDATA[Facebook Pages]]></category>
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		<category><![CDATA[small business]]></category>
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					<description><![CDATA[Social media managers are your digital ambassadors. That's why it costs so much. You're asking them to be you and speak on your behalf.]]></description>
		
		
		
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