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	<title>marketing &#8211; Bridget Willard</title>
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		<title>Bridget’s 10 Commandments of Marketing for Success in 2022 and Beyond</title>
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		<dc:creator><![CDATA[Bridget Willard]]></dc:creator>
		<pubDate>Fri, 10 Dec 2021 22:10:43 +0000</pubDate>
				<category><![CDATA[Business Advice]]></category>
		<category><![CDATA[marketing]]></category>
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					<description><![CDATA[Well, the new year is approaching and you’re probably already thinking of ways you can optimize your business for 2022 and beyond. Much of optimizing your business comes down to not neglecting marketing. Double negatives, I know. But if there are business sins, then maybe there are some commandments as well. Let’s reinforce the positive. [&#8230;]]]></description>
		
		
		
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		<title>Small Business Marketing in a GoogleFace World &#8212; A Conversation with Rand Fishkin</title>
		<link>https://bridgetwillard.com/small-business-marketing-googleface-rand-fishkin/</link>
		
		<dc:creator><![CDATA[Bridget Willard]]></dc:creator>
		<pubDate>Fri, 04 Jun 2021 02:29:46 +0000</pubDate>
				<category><![CDATA[Business Advice]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[small business]]></category>
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					<description><![CDATA[In my conversation with Rand Fishkin, we talked about the 30,000-foot view of marketing and advertising. Google and Facebook are the duopolies, that&#8217;s true. But small businesses don&#8217;t have to lose. With marketing flywheels, influence marketing, and audience insight you can get ahead. Why? Venture Capital takes advantage of our tax system which makes advertising [&#8230;]]]></description>
		
		
		
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