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		<title>Is your headline as disappointing as a toy in a box of cereal?</title>
		<link>https://bridgetwillard.com/is-your-headline-as-disappointing-as-a-toy-in-a-box-of-cereal/</link>
		
		<dc:creator><![CDATA[Bridget Willard]]></dc:creator>
		<pubDate>Sat, 23 Jul 2016 16:15:19 +0000</pubDate>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[headline writing]]></category>
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					<description><![CDATA[Big promises on the box. Small on delivery. &#8220;Toy inside!&#8221; False promises in cereal boxes and in headlines only disappoint your audience. That&#8217;s no way to build yourself up as a blogger or a small business. Do you find that you have a lot of clicks but low time on site? Or maybe your headlines aren&#8217;t [&#8230;]]]></description>
		
		
		
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