So you have tons of ideas and you’re scattered here and there and oh look a butterfly.
We get it. I get it. Heck. I have three personal blogs for this reason.
Even if you look at the micro, you must focus at least on a topic. This blog is about social media, tactics and strategy, not about photography or business planning.
When it comes to curating an audience around your content, it’s helpful if you focus.
- What is your passion? Focus on that.
- What is your best source of knowledge? Hone in on it.
“Easy to say, hard to do.”
Okay, maybe you’re right. I started to worry that this blog had run its course, quite literally. Then I wrote a post, “Keys to Being Social: Reciprocation.” The fact that it sounded like a series, sort of kicked me in gear. I wrote out some titles and have been “filling out the series,” so to speak, since.
Pick a theme: stick with it for 3-10 posts, more even, to help you stay focused in your content. Want a real example? Check out how many posts Carol Stephen wrote referencing clowns. Genius.