wildflower, out of focus

Keys to Being Social: Focus

When you combine knowledge and passion and focus on that, you’ll be unstoppable.

So you have tons of ideas and you’re scattered here and there and oh look a butterfly.

We get it. I get it. Heck. I have three personal blogs for this reason.

Even if you look at the micro, you must focus at least on a topic. This blog is about social media, tactics and strategy, not about photography or business planning.

When it comes to curating an audience around your content, it’s helpful if you focus.

  • What is your passion? Focus on that.
  • What is your best source of knowledge? Hone in on it.

“Easy to say, hard to do.”

Okay, maybe you’re right. I started to worry that this blog had run its course, quite literally. Then I wrote a post, “Keys to Being Social: Reciprocation.” The fact that it sounded like a series, sort of kicked me in gear. I wrote out some titles and have been “filling out the series,” so to speak, since.

Pick a theme: stick with it for 3-10 posts, more even, to help you stay focused in your content. Want a real example? Check out how many posts Carol Stephen wrote referencing clowns. Genius.

Keys to Being Social: Honor

Where honor most shows itself is within the content that you both share and create. Plagiarism is an epidemic with screen capturing, copy/paste, and right clicking on image.

A major factor in spending the time and, often, money to learn social media, harness your online presence, and maximize the effectiveness of your digital space, is to share content and establish yourself as an expert in the field. And if you want traffic, continuous, regular posting is good.

“Google loves fresh content and posting a blog regularly is one way to get crawled by the Google bots.” Ruby Rusine, “Why Is a Blog Important To Your Business.” 

Within the context of social media, we often discuss the concept of branding. Along with other posts in the Keys to Being Social Series, character has an impact on your branding. Why? Character shapes the ethics of how your social tactics will be used to achieve the goals in your overall social strategy.

Where honor most shows itself is within the content that you both share and create. Plagiarism is an epidemic with screen capturing, copy/paste, and right clicking on image. Surprisingly enough, many people believe that if they do an images search on Google, those images are free to use. Plagiarism is both unethical and illegal. This applies to both words and photos.

There are two categories of content: created and curated.