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	<title>Bridget Willard</title>
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	<item>
		<title>Turn SaaS Objections Into Blog Posts (Content Strategy That Actually Converts)</title>
		<link>https://bridgetwillard.com/turn-saas-objections-into-blog-posts-content-strategy-that-actually-converts/</link>
		
		<dc:creator><![CDATA[Bridget Willard]]></dc:creator>
		<pubDate>Sun, 15 Mar 2026 17:59:35 +0000</pubDate>
				<category><![CDATA[Social Media]]></category>
		<guid isPermaLink="false">https://bridgetwillard.com/?p=14014</guid>

					<description><![CDATA[Founders, are you creating a library of objections for your SaaS product? You should be. Every objection your sales team hears is really just a question your potential customers are asking. And every one of those questions can become a blog post. Actually, they should become a blog post.&#160; If you want your sales, marketing, [&#8230;]]]></description>
		
		
		
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			<media:title type="plain">Turn SaaS Objections Into Blog Posts | SaaS Content Marketing Strategy</media:title>
			<media:description type="html"><![CDATA[If you're a SaaS founder, your best blog topics are already hiding in your sales calls, demos, and support tickets. Every objection a prospect raises is real...]]></media:description>
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		<item>
		<title>Why Twitter Lists Are the Most Underrated SaaS &#038; B2B Research Tool</title>
		<link>https://bridgetwillard.com/why-twitter-lists-are-the-most-underrated-saas-b2b-research-tool/</link>
		
		<dc:creator><![CDATA[Bridget Willard]]></dc:creator>
		<pubDate>Mon, 26 Jan 2026 21:55:57 +0000</pubDate>
				<category><![CDATA[Social Media]]></category>
		<guid isPermaLink="false">https://bridgetwillard.com/?p=13841</guid>

					<description><![CDATA[How founders can stop guessing personas and start listening to real conversations. TL;DR: Twitter Lists aren’t just organization tools — they’re powerful market research signals. Instead of guessing buyer personas, learn how to listen to real conversations, spot patterns, and inform your SaaS/B2B strategy. Coding Versus Marketing If you&#8217;ve ever written a piece of code [&#8230;]]]></description>
		
		
		
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			<media:title type="plain">Are you using Twitter Lists for Your B2B Outreach? #saasmarketing</media:title>
			<media:description type="html"><![CDATA[If you’re not using Twitter Lists (Lists on X) to understand your SaaS or B2B market, you’re leaving insight on the table. Twitter isn’t just for posting — i...]]></media:description>
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		<item>
		<title>In-Store Apps Shouldn’t Be One-Night Stands &#8212; Focus on Retention and Churn</title>
		<link>https://bridgetwillard.com/in-store-apps-shouldnt-be-one-night-stands-focus-on-retention-and-churn/</link>
		
		<dc:creator><![CDATA[Bridget Willard]]></dc:creator>
		<pubDate>Thu, 04 Dec 2025 15:13:10 +0000</pubDate>
				<category><![CDATA[Social Media]]></category>
		<guid isPermaLink="false">https://bridgetwillard.com/?p=13730</guid>

					<description><![CDATA[This article was written by Warren Laine-Naida and Bridget Willard. Although in the first-person, you’ll probably see both of our personalities. Bridget has a successful marketing agency that focuses on SaaS Products and also has a retail job while Warren defines himself as a web generalist who is also a teacher. Basically Bridget works with [&#8230;]]]></description>
		
		
		
			</item>
		<item>
		<title>SaaS Case Study: Transforming Andrews Wharton’s Twitter Presence (2019–2023)</title>
		<link>https://bridgetwillard.com/saas-case-study-transforming-andrews-whartons-twitter-presence-2019-2023/</link>
		
		<dc:creator><![CDATA[Bridget Willard]]></dc:creator>
		<pubDate>Thu, 20 Nov 2025 15:35:24 +0000</pubDate>
				<category><![CDATA[Case Studies]]></category>
		<guid isPermaLink="false">https://bridgetwillard.com/?p=13716</guid>

					<description><![CDATA[Editor&#8217;s Note: The SaaS Company, AWI (Andrews Wharton) was a long time client of mine &#8212; and it all came because I replied to one of their tweets. The NDA has since expired. They ended up buttoning down expenses and ending their engagement with me in 2023 for what I now know was an acquisition [&#8230;]]]></description>
		
		
		
			</item>
		<item>
		<title>SaaS Case Study &#8212; GiveWP</title>
		<link>https://bridgetwillard.com/saas-case-study-givewp/</link>
		
		<dc:creator><![CDATA[Bridget Willard]]></dc:creator>
		<pubDate>Wed, 12 Nov 2025 20:24:21 +0000</pubDate>
				<category><![CDATA[Case Studies]]></category>
		<guid isPermaLink="false">https://bridgetwillard.com/?p=13688</guid>

					<description><![CDATA[Challenge When Jason Knill from ThoughtHouse (GiveWP was our client) hired me as a freelancer to manage their new WordPress Plugin&#8217;s Twitter Account in June 2015, the GiveWP Twitter account had only 165 followers. They had been trying to tweet on their own but that didn&#8217;t take priority as they were building their plugin and [&#8230;]]]></description>
		
		
		
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			<media:title type="plain">The Reply is the Social Media Power Move</media:title>
			<media:description type="html"><![CDATA[Sure, you can create your own content and hope they come, but replying on other people's posts? That is an entirely different ball game. ___ 3-2-1 Method for...]]></media:description>
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		<item>
		<title>Why You Should Buy &#8220;How To Market Your Plugin&#8221; According to ChatGPT</title>
		<link>https://bridgetwillard.com/why-you-should-buy-how-to-market-your-plugin-according-to-chatgpt/</link>
		
		<dc:creator><![CDATA[Bridget Willard]]></dc:creator>
		<pubDate>Thu, 18 Sep 2025 18:09:18 +0000</pubDate>
				<category><![CDATA[Social Media]]></category>
		<guid isPermaLink="false">https://bridgetwillard.com/?p=13652</guid>

					<description><![CDATA[Here are some of the main reasons someone might want to buy How To Market Your Plugin: A Framework for the Sleep-Deprived Developer by Bridget Willard, along with what makes it useful — particularly for people building plugins in WordPress or similar ecosystems. What the book offers / Why it might be useful Who might [&#8230;]]]></description>
		
		
		
			</item>
		<item>
		<title>Why Do I Need My Own Domain Name?</title>
		<link>https://bridgetwillard.com/why-do-i-need-my-own-domain-name/</link>
		
		<dc:creator><![CDATA[Bridget Willard]]></dc:creator>
		<pubDate>Wed, 10 Sep 2025 14:49:40 +0000</pubDate>
				<category><![CDATA[Social Media]]></category>
		<guid isPermaLink="false">https://bridgetwillard.com/?p=13640</guid>

					<description><![CDATA[If you&#8217;re serious about your business, you should own a custom domain name and use that for business email. But keep reading. I&#8217;ve worked in tech for the the last ten years and sometimes I forget that the general population doesn&#8217;t think like me. Namely, what does your email address say about you? So, I&#8217;m [&#8230;]]]></description>
		
		
		
			</item>
		<item>
		<title>Hide AI by Andrew Hoyer is Awesome! Five Stars.</title>
		<link>https://bridgetwillard.com/hide-ai-by-andrew-hoyer-is-awesome-five-stars/</link>
		
		<dc:creator><![CDATA[Bridget Willard]]></dc:creator>
		<pubDate>Tue, 05 Aug 2025 22:18:42 +0000</pubDate>
				<category><![CDATA[Tech Reporting]]></category>
		<guid isPermaLink="false">https://bridgetwillard.com/?p=13626</guid>

					<description><![CDATA[AI Summary from Neeto Record: In this video, the Bridget Willard tests the Hide AI plugin by Andrew Hoyer, sharing her experience with the installation process and its impact on the WordPress dashboard. They discuss the absence of AI buttons from Rank Math due to not paying for the premium version and demonstrate how to [&#8230;]]]></description>
		
		
		
		<media:content url="https://www.youtube.com/embed/2M_wslCZYPA" medium="video">
			<media:player url="https://www.youtube.com/embed/2M_wslCZYPA" />
			<media:title type="plain">Test and Review of “Hide AI” WordPress Plugin Version 0.2</media:title>
			<media:description type="html"><![CDATA[Hide AI by Andrew Hoyer does, in fact, hide the Spectra AI button when I go to “New Post.” Five Stars! Also, stop with all of the crazy buttons everywhere. O...]]></media:description>
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	</item>
		<item>
		<title>Best 3-Step Marketing Hack — Time, Budget, Patience</title>
		<link>https://bridgetwillard.com/best-3-step-marketing-hack-time-budget-patience/</link>
		
		<dc:creator><![CDATA[Bridget Willard]]></dc:creator>
		<pubDate>Thu, 24 Jul 2025 19:25:34 +0000</pubDate>
				<category><![CDATA[Branding, Marketing, Advertising]]></category>
		<guid isPermaLink="false">https://bridgetwillard.com/?p=13616</guid>

					<description><![CDATA[Everyone wants a marketing hack — or another get-rich-quick scheme. Honestly, it amazes me how often companies give up on a solid marketing strategy in favor of other marketing channels. With the siren song of AI, it’s even worse. Who knows what security issues come up with vibe coded solutions? Or AI WordPress plugins because [&#8230;]]]></description>
		
		
		
			</item>
		<item>
		<title>Email Marketing 201 – How to Build Your List and Get Attention</title>
		<link>https://bridgetwillard.com/email-marketing-201-how-to-build-your-list-and-get-attention/</link>
		
		<dc:creator><![CDATA[Bridget Willard]]></dc:creator>
		<pubDate>Fri, 02 May 2025 17:58:38 +0000</pubDate>
				<category><![CDATA[Branding, Marketing, Advertising]]></category>
		<guid isPermaLink="false">https://bridgetwillard.com/?p=13484</guid>

					<description><![CDATA[This recap has the video from the Webinar given to GreenGeeks subscribers on 4/16/25. Learn how to use a landing page to build your list. In this session, I delved into practical strategies for small business owners to effectively grow and engage their email lists. Here&#8217;s a breakdown of the key points discussed: Watch the [&#8230;]]]></description>
		
		
		
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			<media:player url="https://www.youtube.com/embed/R3PnpGiFzm4" />
			<media:title type="plain">Email Marketing 201 – How to Build Your List and Get Attention</media:title>
			<media:description type="html"><![CDATA[As small businesses, we all know we should have email marketing. Everyone knows we need email marketing. But how many of us actually send emails? Above that,...]]></media:description>
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	</item>
		<item>
		<title>Why SaaS Founders Should Publish Articles on LinkedIn</title>
		<link>https://bridgetwillard.com/why-saas-founders-should-publish-articles-on-linkedin/</link>
		
		<dc:creator><![CDATA[Bridget Willard]]></dc:creator>
		<pubDate>Mon, 28 Apr 2025 18:38:19 +0000</pubDate>
				<category><![CDATA[Content Marketing]]></category>
		<guid isPermaLink="false">https://bridgetwillard.com/?p=13469</guid>

					<description><![CDATA[B2B SaaS Founders are often overwhelmed with their own workload as CEO, CFO, and CIO. Taking the time to publish on LinkedIn seems frivolous in comparison. But it’s crucial to brand building which is vital for sales.&#160; Also, if you’re taking the time to post on LinkedIn about your company, you may as well also [&#8230;]]]></description>
		
		
		
		<media:content url="https://www.youtube.com/embed/Vv8hOR-g3Tw" medium="video">
			<media:player url="https://www.youtube.com/embed/Vv8hOR-g3Tw" />
			<media:title type="plain">Bridget&#039;s 3-2-1 Method for LinkedIn in 5 Minutes a Day</media:title>
			<media:description type="html"><![CDATA[The 3-2-1 Method in 5 Minutes a Day 3 – Connect or Follow three (3) people. 2 – Comment on two (2) posts. 1 – Write one (1) original post or share a post wit...]]></media:description>
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	</item>
		<item>
		<title>SEO for Product Companies &#8212; You (Still) Need Blog Posts</title>
		<link>https://bridgetwillard.com/seo-for-product-companies-you-still-need-blog-posts/</link>
		
		<dc:creator><![CDATA[Bridget Willard]]></dc:creator>
		<pubDate>Fri, 04 Apr 2025 17:52:29 +0000</pubDate>
				<category><![CDATA[Content Marketing]]></category>
		<guid isPermaLink="false">https://bridgetwillard.com/?p=13377</guid>

					<description><![CDATA[SEO best practices are still best practices. If you have a product company (digital or physical) don’t just rely on your product pages. You need a blog.&#160; It’s tempting to think blog posts are so 2013. Although with companies relying upon ChatGPT, Gemini, and other AI agents to write quick overviews and summary posts for [&#8230;]]]></description>
		
		
		
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			<media:title type="plain">Product companies need blog posts for SEO and AI overviews.</media:title>
			<media:description type="html"><![CDATA[SEO best practices are still best practices. If you have a product company (digital or physical) don’t just rely on your product pages. You need a blog.]]></media:description>
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	</item>
		<item>
		<title>What is SWOT Analysis in Marketing and Why Should I Care?</title>
		<link>https://bridgetwillard.com/what-is-swot-analysis-in-marketing-and-why-should-i-care/</link>
		
		<dc:creator><![CDATA[Bridget Willard]]></dc:creator>
		<pubDate>Fri, 21 Feb 2025 18:28:13 +0000</pubDate>
				<category><![CDATA[Branding, Marketing, Advertising]]></category>
		<guid isPermaLink="false">https://bridgetwillard.com/?p=13237</guid>

					<description><![CDATA[Have you ever seen an image on social media that made you turn your head sideways? Or maybe a billboard or even a written post. There are whole accounts on Instagram dedicated to Photoshop fails and the like.&#160; Sometimes a bit of tongue-in-cheek humor is appreciated by your audience. And sometimes good intentions get separated [&#8230;]]]></description>
		
		
		
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		<item>
		<title>Social Media Marketing in the New Year</title>
		<link>https://bridgetwillard.com/social-media-marketing-in-the-new-year/</link>
		
		<dc:creator><![CDATA[Bridget Willard]]></dc:creator>
		<pubDate>Tue, 18 Feb 2025 00:23:35 +0000</pubDate>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<guid isPermaLink="false">https://bridgetwillard.com/?p=13207</guid>

					<description><![CDATA[Start Your Year Strong with a Social Media Strategy That Works New year, new goals, and—let’s be honest—a fresh chance to stop winging your social media. If you&#8217;re reading this &#8212; this is your chance to stop winging your social media. Don&#8217;t wait for January 1. If you’ve been posting sporadically and hoping for the [&#8230;]]]></description>
		
		
		
			</item>
		<item>
		<title>SEO: Fix It As You Find It</title>
		<link>https://bridgetwillard.com/seo-fix-it-as-you-find-it/</link>
		
		<dc:creator><![CDATA[Bridget Willard]]></dc:creator>
		<pubDate>Sun, 12 Jan 2025 18:04:45 +0000</pubDate>
				<category><![CDATA[Branding, Marketing, Advertising]]></category>
		<guid isPermaLink="false">https://bridgetwillard.com/?p=12738</guid>

					<description><![CDATA[So many people want to wait for a full SEO audit before they fix internal links or update articles. I get it. It feels like that may be the most efficient way to tackle the beast. But it&#8217;s like waiting to vacuum until professional cleaners do a move-out clean in your apartment. And this analogy [&#8230;]]]></description>
		
		
		
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			<media:player url="https://www.youtube.com/embed/rGAkCMtD3oE" />
			<media:title type="plain">SEO: Fix It As You Find It</media:title>
			<media:description type="html"><![CDATA[So many people want to wait for a full SEO audit before they fix internal links or update articles. I get it. It feels like that may be the most efficient wa...]]></media:description>
			<media:thumbnail url="https://bridgetwillard.com/wp-content/uploads/2025/01/seo-fix-it-as-you-find-it.png" />
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	</item>
		<item>
		<title>Yes, X (Twitter) is Still Relevant in 2025.</title>
		<link>https://bridgetwillard.com/yes-x-twitter-is-still-relevant-in-2025/</link>
		
		<dc:creator><![CDATA[Bridget Willard]]></dc:creator>
		<pubDate>Sat, 04 Jan 2025 18:48:38 +0000</pubDate>
				<category><![CDATA[Social Media]]></category>
		<guid isPermaLink="false">https://bridgetwillard.com/?p=12663</guid>

					<description><![CDATA[If you&#8217;re thinking of jumping ship to Bluesky or something, I&#8217;d hesitate. People be out here randomly deleting accounts that took them forever to build. This is huge SEO no-no. Yes, X (Twitter) is very relevant to 2025 B2B marketing. Heck, it&#8217;s even relevant for B2C marketing. How do you know? Watch The Video Google [&#8230;]]]></description>
		
		
		
		<media:content url="https://www.youtube.com/embed/tioo4ppsc_Y" medium="video" width="1280" height="720">
			<media:player url="https://www.youtube.com/embed/tioo4ppsc_Y" />
			<media:title type="plain">Yes, X (Twitter) is very relevant to 2025 B2B marketing.</media:title>
			<media:description type="html"><![CDATA[Yes, X (Twitter) is very relevant to 2025 B2B marketing. Heck, it&#039;s even relevant for B2C marketing.How do you know?1. Google Alerts2. Leads3. Google Analyti...]]></media:description>
			<media:thumbnail url="https://bridgetwillard.com/wp-content/uploads/2025/01/x-twitter-still-relevant.png" />
			<media:rating scheme="urn:simple">nonadult</media:rating>
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	</item>
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		<title>Social Media in 2025 &#8212; Reply is the Power Move</title>
		<link>https://bridgetwillard.com/social-media-in-2025-reply-is-the-power-move/</link>
		
		<dc:creator><![CDATA[Bridget Willard]]></dc:creator>
		<pubDate>Fri, 27 Dec 2024 20:21:39 +0000</pubDate>
				<category><![CDATA[Social Media]]></category>
		<guid isPermaLink="false">https://bridgetwillard.com/?p=12649</guid>

					<description><![CDATA[Everyone tells you to publish content. It’s true. You needed to be blogging in 2011 and 2024 and you still need to in 2025. Call it blogging, writing, posting, or publishing, but it still needs to be done. Publishing is just the basic move in 2025. It’s expected. It’s the norm. Mid. No cap. The [&#8230;]]]></description>
		
		
		
		<media:content url="https://www.youtube.com/embed/EPayDAODEG4" medium="video" width="1280" height="720">
			<media:player url="https://www.youtube.com/embed/EPayDAODEG4" />
			<media:title type="plain">The Reply is the Social Media Power Move</media:title>
			<media:description type="html"><![CDATA[Sure, you can create your own content and hope they come, but replying on other people&#039;s posts? That is an entirely different ball game. ___3-2-1 Method for ...]]></media:description>
			<media:thumbnail url="https://bridgetwillard.com/wp-content/uploads/2024/12/reply-power-move-social-media.png" />
			<media:rating scheme="urn:simple">nonadult</media:rating>
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		<title>Do You Still Need to Blog in 2024, 2025, etc? Yes, Yes You Do.</title>
		<link>https://bridgetwillard.com/do-you-still-need-to-blog-in-2024-yes-yes-you-do/</link>
		
		<dc:creator><![CDATA[Bridget Willard]]></dc:creator>
		<pubDate>Thu, 13 Jun 2024 21:31:41 +0000</pubDate>
				<category><![CDATA[Content Marketing]]></category>
		<guid isPermaLink="false">https://bridgetwillard.com/?p=12620</guid>

					<description><![CDATA[Instead of asking if you still need to blog in 2025, ask yourself if you still need customers in 2026 or if you still need sales. Here’s the short answer: yes. Yes, you still need a blog in 2026. Yes, even though people are using AI to write (the school calls it plagiarism), you still [&#8230;]]]></description>
		
		
		
			</item>
		<item>
		<title>Small Business Owners — Are You Looking For Opportunities to Learn?</title>
		<link>https://bridgetwillard.com/small-business-owners-are-you-looking-for-opportunities-to-learn/</link>
		
		<dc:creator><![CDATA[Bridget Willard]]></dc:creator>
		<pubDate>Sat, 01 Apr 2023 15:05:49 +0000</pubDate>
				<category><![CDATA[Business Advice]]></category>
		<guid isPermaLink="false">https://bridgetwillard.com/?p=12311</guid>

					<description><![CDATA[If you’re not learning, you can’t grow your business. Heck, you may not even be able to maintain it. In my professional career, I’ve come across peers and clients who don’t need to read a book because “they already know it.” They don’t go to sessions at a conference on SaaS Marketing because they “already [&#8230;]]]></description>
		
		
		
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			<media:title type="plain">Small Business Owners — Are You Looking For Opportunities to Learn?</media:title>
			<media:description type="html"><![CDATA[If you know everything already, how will you grow?00:24 Do you learn by asking questions?01:31 Empathy only works if you do the work.02:17 Are you teachable?...]]></media:description>
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		<title>Business Owners &#8212; Look For Patterns in Your Online Reviews &#8212; And Change</title>
		<link>https://bridgetwillard.com/patterns-online-reviews/</link>
		
		<dc:creator><![CDATA[Bridget Willard]]></dc:creator>
		<pubDate>Thu, 19 Jan 2023 22:54:56 +0000</pubDate>
				<category><![CDATA[Business Advice]]></category>
		<category><![CDATA[online reviews]]></category>
		<guid isPermaLink="false">https://bridgetwillard.com/?p=12250</guid>

					<description><![CDATA[It&#8217;s easy to brush off or even ignore poor online reviews? But if there are patterns in these reviews, maybe it&#8217;s YOU who needs to change. Do Online Reviews Matter? Yes, online review matter to potential customers. They’ll read bad and good reviews to get a feel for how you respond and whether or not [&#8230;]]]></description>
		
		
		
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			<media:title type="plain">Business Owners -- Look For Patterns in Your Online Reviews -- And Change</media:title>
			<media:description type="html"><![CDATA[One-off review? Okay. Five reviews that all talk about the same thing? Maybe there&#039;s some truth in it. 00:02: Intro01:11: Read your worst reviews and track w...]]></media:description>
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