Proofread, Proofread, and Proofread

I guess I was so excited to qualify for the MiniMoo Klout Perk that I lost all of my obsessive corrective qualities.

I signed on, designed my cards, and they arrived today.

Excited, I opened them up, took photos, and uploaded them to Twitter and Facebook.

Oh, ya, I just noticed.

I typed my twitter handle wrong.

Ya, so even Gurus need to proofread.



PS You can get your MiniCards by clicking here.

I was given a free product or sample because I’m a Klout influencer. I was under no obligation to receive the sample or talk about this company. I get no additional benefits for talking about the product or company.

Is Your Blog Bogging Me Down?

guru logoI admit that my advice comes from my own pet peeves.  That’s my disclaimer; however, as a high user, I’d say that’s also a qualifier.

I know that not everyone wants help, yet I continue to stand atop my soap box in the hope that I may reach a few weary souls. That’s who I am.

Blog posts should be short.  We’re not writing our doctoral dissertation here people.  My guideline is about 300-500 words per post.  More than that and I find myself doing one of two things:

Either I “favorite” the post for later, agonize about how I haven’t read it, and end up deleting the email to myself or I simply bounce.

Given my tendency to opinion-ate, you can imagine what my husband has to listen to over the dinner table. It’s an exchange of sorts.  Automobiles for Facebook, Football for Twitter, etc.  But I am getting through. Read more Is Your Blog Bogging Me Down?

Content: Just Elbow Your Way In

guru logoSo you signed up for Twitter or you finally decided your business should have a page on Facebook. Now what?

When I talk (okay, evangelize) to people about their Twitter account or Facebook Page I usually get one of two reactions:

The first, admittedly, tends to be more frequent. With the intent of being helpful (not critical just to criticize), I may suggest that they unlink their twitter stream from LinkedIn, or use a square avatar, or, Heaven Forbid, suggest that instead of only tweeting shoutouts they could tweet articles (actual content).

However, I was recently encouraged by the fact that it’s not personal and I am not alone.

Cue quote from Scott Stratten out of his book UNMarketing:

Most business owners who say things like they want to ‘think outside the box’ actually want to do the same things in their box, with better results.

The second look, invariably accompanied by the panic often associated with a deer facing headlights goes something like this:

I have to tweet content?  Why? How? I’m not a writer?

Well, if there’s one thing I know it’s this:

Opinions are like elbows; people have at least two.

What can  you tweet about?  Do you have to write it?  Ugh.  Stage fright overwhelms them like a pandemic.  What I do is reassure them that they do have a lot of content they are already using.

For example, talking to a docent, a physical therapist office, a mechanic, a roofer… I have reminded them all of the vastness of their knowledge.  If they didn’t have this basis of knowledge, they wouldn’t be able to do their job.

For extra credit read Chapter 2 on experts from UNMarketing.  Then read this article: “Don’t Be An Expert, Be A Trusted Advisor For Your Customers” by Flowtown.

Get Started Today:

  • Start a text file (or Microsoft Word if you prefer) and write out bulleted lists of hints, tips, advice, quotes, anything from your repertoire.  You know, the mental script you’re on when you encounter a customer, patient, student, etc.
  • Add content to the file it when you think of other things or run across helpful quotes or articles.
  • When you are ready to tweet in the morning, you have things already written out (to fall back on).
  • Try doing this for 21 days.  You know it takes that long to form a lasting habit.  I double dog dare you.
“It’s not just knowledge people buy from you, it’s the application of the knowledge for their specific situation.”  Scott Stratten from the Book, UNMarketing

Spam is in the Eye of the Beholder

Spam on Shelves

Here’s the thing I’ve learned about spam:  it comes in many flavors.  There’s hard-core spam and then there’s spammy, spam-ish, or spam-like.

Bottom line: it’s subjective.

I’ve started quite a few rows on twitter regarding my rants about #NOAutoDMs, for example.  I think they’re spammy, other people find them convenient.

If you’re wondering if your behavior on twitter is spam-flavored, then perhaps you can get some insight below.  Read more Spam is in the Eye of the Beholder

Baby Steps to the Tweet: A beginner’s guide to starting your Twitter Account

Breaking down the steps to something large is a great way to accomplish the task. This post shows you how to setup your Twitter account — in baby steps.

…baby step onto the elevator… baby step into the elevator… I’m *in* the elevator. [doors close] AHHHHHHHHHHHH!” Bob Wiley What About Bob?

Many of my friends seem to be utterly flabbergasted by the concept of Twitter. One may sign up, tweet one or two things, then leave it dormant for months, even a year. Others try then forget about it or simply do not integrate it into their lives as a habit.

Like most things in life that are overwhelming, the best approach is to break them into small, achievable tasks.  Not all of these steps have to be performed in the same day; however, breaking them down makes it less overwhelming, at least.

  1. Decide what email address you want associated with your twitter account.  One email per account.  You may want a new account, if so, setup a new email.
  2. Make a list of possible Twitter names; they may not be available.
  3. You will need three graphics: avatar (profile picture – square), header photo, and background.  Have them handy to upload when you start the sign-up process.  I like to make a folder that is called “Twitter Images” and have it easy to find (desktop).
  4. Write a 160 character or less bio to put on your account.
    • Avoid spammy language like “looking for fun,” “likes long walks on the beach,” or “social media guru.”  (Oops, you got me on that last one.)
  5. Go to and create an account.
  6. Follow their prompts for your email address, password, and username.
  7. Upload your profile picture.
  8. Put in  your website.  If you do not have a website, you can consider using your facebook URL or you can leave it blank.
  9. Type in your bio.
  10. They allow you to have a header photo. You’ll need something for that. The Header Photo image size should be 1500×500 pixels.
  11. Use a background color that goes with your branding. It will be a six-digit code called a hexadecimal  or hex code. This is a good resource.
  12. Steps 6-10 are in this Screencast.
  13. Tweet SOMETHING, Anything.  A quote.  “This is my first tweet.”  Anything.  Spammers are getting very clever these days and it’s becoming difficult to discern.  A tweet helps.  See screencast here.
  14. Find someone to follow and follow them.  Do this at least five times.  Look at their list of followers, are any of them interesting to you? (Screencast on following by interest is here.)
  15. Make lists: news, friends, whatever.  When you follow someone, put them on your list.  Read Carol Stephen’s post on why lists are useful:  “Twitter Lists for the Power User “and my post “Organizing Your Twitter Stream – Use Lists.”
  16. Make it a regular habit (daily at least) to check your twitter account, thank those who have mentioned you, and follow back within reason.
  17. Watch my screencast of Twitter in Five Minutes
  18. Screencast on Responding to Replies