Do we blog for immortality?
Do we write to be remembered?
Do we tweet to be clever?
Do we need to be noticed?
We blog because it’s within us.
We write because we have to.
We tweet the incontainable.
We notice what we need.
“Civility costs nothing and buys everything.”
Mary Worley Montagu
Every society has a culture. Cultures have rules, implied or explicit. Social media is still a society and dare I say the rules that exist “in real life” also exist on the digital extensions of your communities.
When posting, ask yourself the following question:
“Am I part of the problem or part of the solution?”
Yes, I do feel like my calling is to be a superhero. I presume people don’t know what they’re doing and feel compelled to educate. That’s the end my disclaimer.
A few years ago, Twitter took what was an organic movement, the retweet (RT), and made a button.
Buttons don’t always make things easy, much to the dismay of Staples “That Was Easy” Marketing Plan.
I don’t know how to say this any other way. Why would you expect people to respond to you if you behave this way?
I often see the question in a tweet: why aren’t people responding to me?
Now, until recently, you didn’t even “know” that someone pressed the Retweet Button unless you used a third party application like TweetDeck (now owned by Twitter) so it was even more pointless than it is now.
But I digress. Read more Friends Don’t Let Friends “Retweet” #FF Shoutouts
When I worked for a trucking company in 1991, I had to type freight bills on a typewriter on NCR paper (younger folks may have to Google those terms). The bills were four to seven sheets thick because everybody and their mom got a copy.
I’ve noticed a trend lately that has me concerned with the growing popularity of Social Media: Triplicate or Quadruplicate postings.
This is the elephant in the room. In my world, often the friends we want to support the most, although enthusiastic, are some of the greater offenders in this area.
We hint, tweet out great articles, with no avail. Passive aggressive tweeting, although cathartic, results in no behavioral change.
Let me apologize now if you are offended by any of the following. However, I feel compelled to speak my mind on this subject.
You may think I am overreacting. However, I think I raise valid points. Read more Have it on my desk by morning, in quadruplicate
In 1989 I had a fabulous idea for KitKat, my favorite candy bar.
I prepared an alternative logo for them (albeit the copy is in black and white) and wrote a letter explaining my serendipitous moment and the ensuing idea.
I must have been so annoyed when I received their reply that I threw away the letter (wish I had it now). What I remember was this:
“We have our own marketing department.”
In this post-modern, social world, that old-school marketing response would have never happened.
Had I posted it on their Facebook Page today, I wonder what their reaction would have been. What would your reaction be?
Of course, thanks to Google, I found out that (at least by 2003) they did adopt the idea (temporarily in the US, permanently in the UK).