Six Tips to Gain Followers Through Engagement


How do you gain followers?

This is the question I am often asked.

“Do I buy followers?” No. In fact, most of the time people can tell when you have bought followers, as my colleague Carol Stephen describes in her post here. This strategy sort of backfired for former Speaker of the House and Presidential Candidate, Newt Gingrich, too.

Twitter is one of the major spokes in the social media wheel. Social media, people seem to forget, is about being social.

During the question and answer period of the Digital Influence panel at ACEC California’s April Conference, I was asked what the best practice for Twitter is.

My answer:  “The most important thing for you is to be a human being.”

In fact, my social media strategy revolves around being a polite, helpful person.

That seems to do the trick.

How does this work.

1. I avoid Twitter’s Retweet button.

This is controversial and everyone has their own opinions. Read my blog post here.

2. When I do retweet, I add a comment first.

This continues the conversation the original tweeter intended, presumably, when they sent the tweet in the first place. Awkward sentence? Sure. But the point is that Twitter is a conversation. By that logic, every tweet is potentially a conversation starter.

See: Retweet Styles

Read more Six Tips to Gain Followers Through Engagement

Let Them Eat ROI – Mirror Marketing for B2C

This tweet actually produced a positive ROI both in gross receipts and word-of-mouth.
This tweet actually produced a positive ROI both in gross receipts and word-of-mouth.

It’s Saturday and The Mr and I are about to drive to Oceanside for a baby shower. It’s humid. It’s eighty-something-degrees. We are having Florida weather. I wanted caffeine, but not a Diet Coke. I thought, “I know, we’ll go to Starbucks and get a Refresher.” I was sure I had enough time, though we were running late.

As I approached my local Starbucks I was horrified that the drive through was so backed up that three cars in front of me were all out into the street, blocking the entrance to park. Personally, I don’t know how they were allowed to pass that through the City but I digress. I parked. Parched and sweating, I ran into Starbucks, already starting my Foursquare check in, with great hopes and expectations.

The store was so packed they didn’t have room to stand in line.

My check in that I tweeted now said, “Radical line! I think I better skip.”

Disappointed, I got back in the car, drove through McDonald’s for a $1 Diet Coke, and went to the shower.

This right here could have been the end of the story.

And, in most cases, it is. But because of shear awesomeness, it doesn’t end here. Read more Let Them Eat ROI – Mirror Marketing for B2C

Can you fall in love with a brand? Why I always Tweet About my @ZipzShoes

Falling in love with a brand – we hear about this a lot these days. Branding is the new black. Guy Kawasaki is known for being a “brand evangelist” for Apple back in the day, but can a brand really inspire the average person?

I say,  “yes!” 

ZipzShoes is one of those companies are just so fun that I can’t help but come up with ideas for them.

I won my first pair of Zipz from a Facebook contest (Dragonrose) and this year bought the Americana tops. They’re such a neat product and way more comfortable than converse (arch support, hello). It’s amazing how diverse of a reaction they incite.

One day I was at church and a guy knelt down at my feet and unzipped the zipper. That sparked a conversation about Roos (are you old enough to remember those?).

One time I forgot to pay a bill and was in hot water with the Boss-Man. He looked at my shoes and said, “Hey, is that a zipper?”  Talk about “saved by the bell – rather, shoe!”

Combine all of that enthusiasm with a Twitter Nerd and you get a lot of “here I am at [insert location here] with my Zipz.”  Am I paid to do this? No.  I don’t plan it normally, I just think – hey I want to help people find out about these cool shoes.  I’m converted. Read more Can you fall in love with a brand? Why I always Tweet About my @ZipzShoes

Extend a Tweet’s Life

One of the takeaways from “Can you fall in love with a brand?” is how to extend the life of a tweet.

Tweets, essentially, are public text messages with a link. If it has a link, it can be embeded into a post like this.

And so, people from the blog post, can favorite the tweet, retweet it, follow you, etc. Read more Extend a Tweet’s Life

Learning Twitter with @PeddlingPetals – A Screencast Series

I’ve decided to start a new Twitter account, a fictitious flower shop called Peddling Petals (my husband’s idea).

Here is the first video, go to the playlist for updates.


Shortlink to playlist:

What Twitter questions to you have that I may be able to address?