Authenticity. What is it? We hear it tossed around as an attainable attribute but how does it affect our social media strategy? How does it alter our online behavior?
Being authentic, or the role of authenticity, is a concept that has been used and abused like a favorite sweatshirt. It may be comfortable but it’s full of dog hair.
According to Merriam-Webster, the fifth definition of authentic is “true to one’s own personality, spirit, or character.” “Authentic.” Merriam-Webster.com. Merriam-Webster, n.d. Web. 30 Dec. 2013.
The fact of the matter is that our behavior both online and off affects whether we are perceived as being authentic.
Authenticity and Rudeness
This must be addressed straight out of the gate.
You should not, in the name of authenticity, think it’s okay to hurt other people’s feelings. This happens both online and off.
“That lipstick looks terrible on you. Just being honest.”
Seriously, people use “authenticity” as an excuse for rude comments. If you’re not convinced, your extra credit assignment is to watch this video by Derek Sivers: “A real person, a lot like you.”
You can be a helpful person on social media by giving constructive criticism and it can resonate as authentic. You both can and should edit your comments. Inhibition is what saves friendships. Read more Keys to Being Social: Authenticity