Twitter Followers: Ten Ways to Grow Your Following

One of the occupational hazards of being opinionated is that people ask you questions.

A friend said, “I am having trouble getting followers for a new client.” Though she was general in her tweet topics, she was at a loss.

Here were my suggestions, generalized and tweaked as to not identify the asker.

  1. Make sure you have a completed profile, avatar (logo), header photo, and background. Your Twitter background shouldn’t be clouds. Most of us are choosy and won’t follow eggs. See: “Baby Steps to the Tweet.”
  2. Follow back. Unless they are spam, an egg, #TeamFollowBack, or porn, I follow. One thing I’ve learned in this business is that you never know who is behind the account, who they know, or even where they live. All business is word of mouth and social media just multiplies that exponentially. I have friends all over this country who do accounts that aren’t necessarily local and we talk (and recommend each other).
  3. Nerds like me have lists by geography and topic. Take advantage of the work we’ve done for you. For example, here is the list my primary personality has for my county. Follow those people. It’s a much better way to find new people than buying followers (which is spammy). Read more Twitter Followers: Ten Ways to Grow Your Following

Keys to Being Social: Spontaneity

“Humor is a spontaneous, wonderful bit of an outburst that just comes. It’s unbridled, its unplanned, it’s full of surprises.” ― Erma Bombeck

Plan, plan, plan. Social media seems to be obsessed with planning. The problem with planning is life happens.

Some posts can be keyword analyzed, penciled into your editorial calendar, and scheduled three months in advance. There’s no harm in planning. In many ways, planning gives us room for spontaneity.

All work and no play makes Jack a dull boy

The idiomatic proverb rings true with planning and spontaneity.

Read more Keys to Being Social: Spontaneity

Keys to Being Social: Consistency


Do you debate blogging based on consistency versus inspiration? Are you a slave to the editorial calendar?  Do you fear the impending, un-avoidable lack of quality that only comes with consistency? Perhaps, that debate has only been in my own mind.

“Consistency is the last resort for the unimaginative.”

~ Oscar Wilde

Yet consistency is important to our own skill-set. Like any skill, writing must be practiced. That reason alone, regardless of consideration for Google’s search math or serving your audience, is enough to compel me to publish more regularly.

The Confession

I admit that I’ve been selfish in my blogging. I only blog when I feel compelled to.

Often, since I have a “day job,” my reasons fall under “Life Happens.”

 “At the end of the day blogs, Twitter, Facebook are just sites. Sometimes the world is more important than the digital one we live in.” Scott Stratten, “Frequently Futile: How Often Should You Blog”  Read more Keys to Being Social: Consistency

Keys to Being Social: Passion

Social gatherings can be great opportunities to meet new people, catch up on your email, or gain a few extra pounds, depending on the event and how excited you are to be there. As the local guru to my crew, I’m often asked “how to questions.”

This time, my niece introduced me to a friend of the family while we were in the buffet line at a shower. This beautiful soul was curious about how to use a blog to promote her new book.

This silver-haired, tender-hearted woman had written a book. Sadly, she didn’t feel she could blog.

I looked her in the eye and said,

“You have something to say. You can add value to the world.”

Her eyes began to well up and her face changed entirely.

She believed me. She believed in herself.

It was a teachable moment for her and an inspiration to me.

In between the requisite shower games we continued our conversation. The more we brainstormed, the more energized I became.

Driving home, I realized this is my passion. There’s a part of me that will always be a teacher. I love it when someone’s brain clicks. You can see it on their face. Read more Keys to Being Social: Passion

Keys to Being Social: Content

In real estate you often hear the mantra, “Location, Location, Location.”

In many ways this also applies to digital real estate. More appropriate to this global space is:

“Content, Content, Content.”

Social media is driven by thoughts. Thoughts become ideas. Ideas become action.

Commonalities and relationships are forged because of thoughts and similar experiences.

Sharing content is always what sets you apart from others.

What if I have nothing to say?

Have you ever thought to yourself that everything meaningful has already been said? Maybe it has. I’m sure there is another blogging series or posts that are better than this one. But this is my creation and the words come out in my voice.

Believe me, you, too, have ideas. You have your own style. You have a voice. You can add value to the world. Are you worried you’ll just state the obvious? Maybe the obvious isn’t that obvious.

“Everybody’s ideas seem obvious to them. Maybe what’s obvious to me is amazing to someone else.” Derek Sivers  Read more Keys to Being Social: Content