“A single conversation across the table with a wise man is better than ten years mere study of books.” ~ Henry Wadsworth Longfellow
What role does a conversation have in social media?
If you are of the persuasion, as I am, that social media is about relationships, then conversation and the art thereof, is one of the major requisites of social media.
People generally understand how to comment and converse blog-style on Facebook, Instagram, and Google Plus. But with Twitter, the syntax seems to leave even experienced users perplexed.
It’s funny to me how frequently I am asked how one starts a conversation on Twitter. The answer is always the same.“You start a conversation on Twitter the same way you do in real life.”
Hold that thought. Let’s first discuss the retweet button and your social strategy.
The Retweet Button: A Conversation Inhibitor.
I am pretty famous (or infamous depending upon whether you agree with me) for my opinion about Twitter’s Retweet Button. But it comes down to two major reasons for me: manners and conversation.
It seems that a retweet is commonly accepted as a substitute for “thank you” or “you’re welcome.” And this is why the conversation is stopped.
To make my point, I recently tweeted:
Using the Retweet Button in real life would be like being in a conversation and your reply is playing a recording of what they said.
— Bridget Willard (@YouTooCanBeGuru) January 20, 2014
I really liked this reply:
@YouTooCanBeGuru In real life, Twitter itself would be randomly saying things and hoping someone replies.
— B.C. Kowalski (@BC_Kowalski) January 20, 2014
Though, I don’t happen to agree with him entirely. But keep his thought in mind while I digress to strategy. Read more Keys to Being Social: Conversation