Learning Twitter can be overwhelming. But, as with any task, breaking it down into smaller parts helps considerably. This is lesson eight in a ten-part series.
In less than five minutes, I show you how to compose content in your tweet. How to tweet is easier said than done you think. Perhaps it’s because you haven’t thought about the things you will write.
What if I have nothing to say?
You may think you have nothing to say. But I’ll challenge you and say that you absolutely have things to say. This is why you have customers. You started a business because you had skills and a passion. You worked hard to build it up. All of that matters. Your education matters. Your expertise matters.Tweet out what you're passionate about. Why did you start this business? Let us all know. Click To Tweet
Composing original content and sharing that on Twitter shows off your expertise. Being a thought leader isn’t always about giving a TED Talk; it’s about influencing people around you. Mainly — your customers.
What if I have nothing to tweet?
You have a voice. You have something to say.
Believe me have ideas. You have your own style. You can add value to the world. Are you worried you’ll just state the obvious? Maybe the obvious isn’t that obvious.
“Everybody’s ideas seem obvious to them. Maybe what’s obvious to me is amazing to someone else.” Derek Sivers
Start an Idea File
Open up a text file, notes on your phone, or a Google Doc the next time you’re on a sales or customer service call.
- What are some of the phrases you repeat?
- What are some of the common questions from customers?
- Are there words that clients don’t understand? Define them in a tweet.
Jot down your notes and put them into 180-260 words. Now, you have a library of tweets.
Send out one a day. And you’re publishing!
Yes, it’s that easy.
I have more tips in my post on content here.
Don’t forget to have fun!