In 1989 I had a fabulous idea for KitKat, my favorite candy bar.
I prepared an alternative logo for them (albeit the copy is in black and white) and wrote a letter explaining my serendipitous moment and the ensuing idea.
I must have been so annoyed when I received their reply that I threw away the letter (wish I had it now). What I remember was this:
“We have our own marketing department.”
In this post-modern, social world, that old-school marketing response would have never happened.
Had I posted it on their Facebook Page today, I wonder what their reaction would have been. What would your reaction be?
Of course, thanks to Google, I found out that (at least by 2003) they did adopt the idea (temporarily in the US, permanently in the UK).