6178245681 ef5438938fI woke up this morning, okay afternoon, and for the life of me I can’t figure out why I remembered this.

In 1989 I had a fabulous idea for KitKat, my favorite candy bar.

I prepared an alternative logo for them (albeit the copy is in black and white) and wrote a letter explaining my serendipitous moment and the ensuing idea.

I must have been so annoyed when I received their reply that I threw away the letter (wish I had it now).   What I remember was this:

“We have our own marketing department.”

In this post-modern, social world, that old-school marketing response would have never happened.

Had I posted it on their Facebook Page today, I wonder what their reaction would have been.  What would your reaction be?

Of course, thanks to Google, I found out that (at least by 2003) they did adopt the idea (temporarily in the US, permanently in the UK).

About Bridget Willard

Observing human behavior and predicting it is what makes the way I approach content management different. I mirror your voice in my social media management. I analyze your dreams when I consult. I think deeply and respond appropriately. I have time to work on your business. Do you?


  1. Pam Aungst Teubner (@PamAnnMarketing) on September 24, 2011 at 12:19 pm

    I hope you post THIS on their Facebook page!

    • Bridget Willard on September 24, 2011 at 1:45 pm

      Ha ha. I did. I thought it was really funny. Now I have to find out how I can buy the ones from the UK. Starting an Amazon.com search in 3, 2, …

  2. Pastor Mercier on October 1, 2011 at 6:49 pm

    I like the writing and the suggestion. Good job.

  3. Blake Iron on June 3, 2019 at 1:21 pm

    Oh god haha is so funny this post, thanks for sharing your experiences with us.

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