Old School Marketing: “Gimme a Break.”
I woke up this morning, okay afternoon, and for the life of me I can’t figure out why I remembered this.
In 1989 I had a fabulous idea for KitKat, my favorite candy bar.
I prepared an alternative logo for them (albeit the copy is in black and white) and wrote a letter explaining my serendipitous moment and the ensuing idea.
I must have been so annoyed when I received their reply that I threw away the letter (wish I had it now). What I remember was this:
“We have our own marketing department.”
In this post-modern, social world, that old-school marketing response would have never happened.
Had I posted it on their Facebook Page today, I wonder what their reaction would have been. What would your reaction be?
Of course, thanks to Google, I found out that (at least by 2003) they did adopt the idea (temporarily in the US, permanently in the UK).
- 2003 Mint KitKat Wrapper
- UK Mint KitKat Site
I hope you post THIS on their Facebook page!
Ha ha. I did. I thought it was really funny. Now I have to find out how I can buy the ones from the UK. Starting an Amazon.com search in 3, 2, …
I like the writing and the suggestion. Good job.
Thanks, Mercier.
Oh god haha is so funny this post, thanks for sharing your experiences with us.
🙂