Old School Marketing: “Gimme a Break.”

6178245681 ef5438938fI woke up this morning, okay afternoon, and for the life of me I can’t figure out why I remembered this.

In 1989 I had a fabulous idea for KitKat, my favorite candy bar.

I prepared an alternative logo for them (albeit the copy is in black and white) and wrote a letter explaining my serendipitous moment and the ensuing idea.

I must have been so annoyed when I received their reply that I threw away the letter (wish I had it now).   What I remember was this:

“We have our own marketing department.”

In this post-modern, social world, that old-school marketing response would have never happened.

Had I posted it on their Facebook Page today, I wonder what their reaction would have been.  What would your reaction be?

Of course, thanks to Google, I found out that (at least by 2003) they did adopt the idea (temporarily in the US, permanently in the UK).


  1. Pam Aungst Teubner (@PamAnnMarketing) on September 24, 2011 at 12:19 pm

    I hope you post THIS on their Facebook page!

    • Bridget Willard on September 24, 2011 at 1:45 pm

      Ha ha. I did. I thought it was really funny. Now I have to find out how I can buy the ones from the UK. Starting an Amazon.com search in 3, 2, …

  2. Pastor Mercier on October 1, 2011 at 6:49 pm

    I like the writing and the suggestion. Good job.

    • Bridget Willard on October 1, 2011 at 7:23 pm

      Thanks, Mercier.

  3. Blake Iron on June 3, 2019 at 1:21 pm

    Oh god haha is so funny this post, thanks for sharing your experiences with us.

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