Old School Marketing: “Gimme a Break.”

I woke up this morning, okay afternoon, and for the life of me I can’t figure out why I remembered this.

In 1989 I had a fabulous idea for KitKat, my favorite candy bar.

I prepared an alternative logo for them (albeit the copy is in black and white) and wrote a letter explaining my serendipitous moment and the ensuing idea.

I must have been so annoyed when I received their reply that I threw away the letter (wish I had it now).   What I remember was this:

“We have our own marketing department.”

In this post-modern, social world, that old-school marketing response would have never happened.

Had I posted it on their Facebook Page today, I wonder what their reaction would have been.  What would your reaction be?

Of course, thanks to Google, I found out that (at least by 2003) they did adopt the idea (temporarily in the US, permanently in the UK).

• 2003 Mint KitKat Wrapper
• UK Mint KitKat Site