Learning Twitter can be overwhelming. But, as with any task, breaking it down into smaller parts helps considerably. This is lesson four in a ten-part series.

In this four minute video, I talk about why you should follow by geography. This is especially important for brick and mortar businesses whose clients are in their locality.

Listing by Geography:

There are many benefits to listing by geography.

For business and networking purposes, it’s good to put people who live in your vicinity, say county, on a list. This is especially important for brick-and-mortar businesses who depend upon local clientele. And let’s not forget local SEO.

“The key to creating relatable localized content is crossing over subject barriers to where topics intersect and ideas match up, returning a broader vision of the website in search.

This is not about inserting or stuffing keywords. It’s about consensus and community. It’s about bringing validity to that website’s particular content by giving it relevance in the community.” Jen Miller

For example, I have an Orange County list, I can go to that column on Hootsuite, and read only those tweets.  The list filters out my whole Twitter stream (currently following 12,780) to show only the 447 on that list. Obviously, making the information more relevant and manageable for me. This gives me the ability to scroll through tweets and find gems even from four hours ago that I missed while otherwise occupied. I simply reply to start a conversation or share (retweet) their post.

Another reason to list by geography is if you’re researching an area to travel and/or move.

My backup plan, should I ever have to leave California, is to move to Arizona.  I started putting people on a list with other Arizonans.  I can read their tweets, interact, get to know the area, learn new things, and make friends before I even move.

More on listing is here.

Don’t forget to have fun.

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