Are you looking to learn social strategy? Do you only have a few minutes to spare?
Using relevant analogies, I use one minute on video to teach social media strategy. This helps people, both new and seasoned, to think about their social strategy in a different light.
What you’ll learn, besides the fact that I change my hairstyle and color often, is a a more human way to approach social media. It’s my strong belief that the more we bring of ourselves to social, the more successful we will be. It’s actual authenticity.
Topics include how start a conversation on Twitter, building your social infrastructure, taking a break outside, learning to play, not posting when you’re grumpy, not retweeting when you should say thank you, and not going bankrupt on your social capital.
What do you want to learn today?
Pick a video and click on it. It will open up and auto play. You can navigate forward and backward, too.
How Do You Start A Conversation on Twitter? #GuruMinute
The same way you do in real life.
How do I post the "same" content across platforms? Mix It Up Like the Mandrells. #GuruMinute
Take several photos from different angles, use them in collages, add text, embellish according to the platform.
This is how we should approach sharing similar (not the same) content on social media.
You can't just make withdrawals. #GuruMinute
Every time you ask people to share your content, comment, like, and retweet, you're making a withdrawal from your social capital.
At some point, you'll need to make a few deposits.
Dispatch Content with Intention #GuruMinute
Simultaneous, automatic cross-posting is like sending your fleet of gourmet food trucks to the same block at the same time every single time.
You limit your exposure within the city.
Organic Social: Are you investing in your soil? #GuruMinute
I was inspired by Chef's Table this week and how Dan Barber's food-to-table movement starts quite literally at the farm.
Do you just wave at people? #GuruMinute
It's good to like but better to reply.
Hashtags are for searching. #GuruMinute
Hashtags originated on Twitter and for businesses their primary purpose is for search.
Make your hashtags general for the topics of your business so that people can find you.
Is your Twitter feed overly self-promotional? #GuruMinute
Is your whole twitter stream filled with "click here" "follow me on Instagram" "read my blog?"
You might be putting people off.
You wouldn't do that in real life, would you?
You're Tweeting, not Parroting #GuruMinute
In a conversation on Twitter, you should reply the same way you would in real life.
Don't just parrot back what the other person said.
Parable of Netflix #GuruMinute
I tell the "Is it Netflix or is it you" story often. Patterns can be helpful if you are honest with yourself.
Are you a good host? #GuruMinute
Do you make people feel valuable, wanted, and comfortable?
Do you respond to your social media visitors?
Sometimes You Have to Be The One Who Clicks Reply #GuruMinute
Do you walk into a party and expect everyone to stop and talk to you? No. Sometimes you have to make the first move.
It's just like that on Twitter. Don't just tweet and expect people to reply to you. Read their tweets and reply to them.
Twitter Lists are like Playlists on your iPod #GuruMinute
Sometimes you want to read news, or tweets from comedians, or your clients. Make lists. Take the time. Filter out your streams.
Then you have more time to spend reading and responding.
Make Your Bio Short and Sweet #GuruMinute
Laguna Beach's welcome sign advertises their claim to fame - Festival of Arts / Pageant of the Masters. That's what I call great branding.
Is your social account abandoned and boarded up? #GuruMinute
Did you start a Facebook Page and then got busy?
Those profiles are public and show up in a Google search.
Do you want them to see something boarded up?
What two words help brand loyalty? #GuruMinute
If you want to step up your Twitter game, move beyond favorites and retweets.
Say "thank you."
Relationship Marketing on Instagram - #GuruMinute
Who's doing Instagram right? I was thinking about this local band who does a great job. I already like them and I've never heard their music. Not even one chord or riff.
Social Infrastructure - It takes time to build. #GuruMinute
If content is a vehicle then social media is your infrastructure. Each connection you make widens your network: intersections, parkways, freeway interchanges.
It's a long game, make no mistake. Start building it today.
Are ideas your nemesis? #GuruMinute
Sherlock and Moriarty. Batman and the Joker. Superman and Lex Luthor. Every character has a nemesis that taunts them and ...
Social Networks Are Like Purses: #GuruMinute
Are you going for a night out?
Do you change your purse with every outfit?
Should it be big or small or have a zipper?
Conversational Piece or Library? #GuruMinute
Do you only post links?
That's a lot to ask of your audience. It's like modern European history class in college: two textbooks, two novels, and 3-hour lecture twice a week that didn't echo the reading.
An audience is a responsibility. #GuruMinute
If you publish content, have a Facebook Page, Blog, or Twitter Account (or any other of the myriad of publishing platforms), then you have an audience.
With an audience comes a responsibility. That is, if you want to build it or keep it.
Ideas Produce Ideas #GuruMinute
People ask me where I come up with the idea, object lesson, or analogy.
It's like a seed. You plant it, it grows, and produces more seeds.
I've trained my brain to look for these ideas. You can, too.
Quality versus Convenience #GuruMinute
We like shiny things, new apps, and anything automated. Does this present a benefit or challenge to us in our social media efforts?
If you don't file them, you won't find them. #GuruMinute
When you follow someone new on Twitter put them on a list.
You make your own lists - topic and geography are great methods.
When meeting new people, beware of too much too soon. #GuruMinute
It's nice to meet someone and exchange greeting and niceties, but you don't ask to be invited to their house to look at their vacation photos, follow them to work, or go to their child's Christmas play. Right?
Your Online Pen Pals Are Waiting #GuruMinute
Are you checking your notifications?
You could be missing out on responses from real people if you ignore the numbered dot.
What I've learned a year into the #GuruMinute.
What I've learned a year into the #GuruMinute.
1. If you don't try, you'll fail.
2. You don't need the best equipment but a tripod helps.
3. The first take is best.
Quilting Your Community Online #GuruMinute
A lot of our social activity can be a hybrid between the machine (automated) and the hand (personal touch) that lends a personality to the community that we're building.
Our humanity is built one piece at a time and one stitch at a time.
You scratch my back, I scratch yours. #GuruMinute
Yes, we can invent tools that help us be more efficient or do our jobs better. But with relationship building you can never invent a tool that completely eliminates human contact.
In relationship marketing, the secret sauce is loyalty. #GuruMinute
How are you creating and maintaining loyalty?
Who's in your Magic Mirror? #GuruMinute
Do you have super fans?
The ones consistently sharing your content?
Put them on a list, give them a special thanks, shoutout, or share something of theirs.
We all have an audience.
We all like to be acknowledged.
Feeling Grumpy? Keep it offline. #GuruMinute
It's okay to reach out on your networks for support but you'll want to stop yourself short from writing things you may regret.
Don't publish without proofreading. #GuruMinute
Would you leave the house without fixing your hair or getting dressed? Then don't click publish until you've proofread your content.
It's like looking in the proverbial mirror.
Are you a paper doll? #GuruMinute
When your social posts revolve around one topic, you are two-dimensional. Why not add more topics or post photos of your pets?
Be part of the community. Go on a Photo Walk. #GuruMinute
What a fun way to get some exercise, see the great outdoors, meet people, and take photos.
Brand Monitoring: Don't let them knock you off. #GuruMinute with @TheFabulousOne at @OCGoodwill
Don't let them knock you off with Amy Donohue. Set up those Google Alerts!
Links within links. It's a prank, not a gift. #GuruMinute
How many times do I have to click?
Is this a gift to your audience or a prank?
Tweet While You Wait #GuruMinute
Read a tweet here, read a tweet there. Respond while you're waiting.
In a rut? Repurpose and Recycle Content. #GuruMinute Recorded at @OCGoodwill
Repurpose your content in video or podcast form. Post photo slideshows. Make an info-graphic. Recycle older posts on LinkedIn, and go back to update posts. Social is always changing.
Choosing a platform can be as hectic as a food court. #GuruMinute
Walk back and make a conscious choice. You don't have to eat at them all. Start with one.
Low Budget? Something's better than nothing. #GuruMinute
If I had to wait for the budget to hire a pro or buy the green screens, lighting, and legit camera, I'd get nothing done.
Ditch the seatbelt! Take a selfie outside. #GuruMinute
It is a bit unnerving to stand outside someone's house to take a selfie, but the interior of your car isn't much better.
Why should I care about my Twitter Feed? #GuruMinute
First impressions count. And every single social media post, esepcially on Twitter, is potentially a first impression. Think about that as you post.
Would You Wear a 'Snuggie' on a First Date? by Rommel Anacan http://bit.ly/1sRIIWK
How do I get ideas? Start swinging. #GuruMinute
Creativity and play is connected, not just for the development of a child, but for adults as well.
Post-And-Go and Facebook Effectiveness #GuruMinute
Only you can change the post-and-go culture of Facebook. Go reciprocate. It's "social" media.
Go Outside! We all need downtime. #GuruMinute
Take a walk, sit on the bench, but take a break from your chores and computer screens. Our brains need it.
Facebook and Elevator Speeches? #GuruMinute
Isn't the point of the elevator speech to be prepared for the serendipitous?
In many ways, our Posts, especially on our Pages, act that way.
Did you reserve your social names? #GuruMinute
Did you reserve your social names yet? What are you waiting for?
How do I stay organized? Take advantage of downtime. #GuruMinute
Make the most out of your downtime; that's how you stay organized.
Is it about you or your audience? #GuruMinute
Is it about you or your audience?
Your answer determines the general direction of your social media strategy and tactics.
I talk more about why I started this video series and what I’ve learned from it
By the way, the video plugin I’m using is called FooVideo by Foo Plugins.