Niche Worksheet for Web Agencies


Are you trying to figure out which niche to focus on for your web development business? This worksheet will help you find it.

This spreadsheet, tracks financial information for various clients.

Key columns include:

  • Client: A numerical identifier for each client.
  • Industry: The industry in which the client operates.
  • Total Contract: The total value of the contract with the client.
  • Hours Worked: The number of hours worked for the client.
  • Gross Hourly: The gross hourly rate.
  • Expenses: Expenses related to the client.
  • Net Profit: The net profit from the client.
  • Net Hourly: The net hourly rate.
image 1

Instructions:

  • Find the top 10 web development projects by price.
  • List them in the blank tab.
  • Assign a sentiment to each of the projects by “happy, ok, frustrated.”
  • Sort them by the emotion column.
  • Now can separate them out by industry to make a better decision on which niche you’d like to focus on.
  • Write a landing page on your website to market just to that niche. Even better if you offer something special for them to sign up. (10 mistakes artists need to avoid when building a website.)
image 2
Example of how you would fill out this worksheet. It’s also Tab 2.
image 3
Tab 3 shows when you just have one industry what your gross and net hourly rates would be. This helps you decide if you want to choose the niche attached to “happy.”