If your nonprofit isn’t participating in GivingTuesday, you’re missing out on a huge opportunity.
“GivingTuesday 2024 demonstrated once again how a day dedicated to giving back can spark worldwide compassion and action. The GivingTuesday Data Commons estimates that a record-breaking $3.6 billion was donated in the US alone, which brings the sum of GivingTuesday donations since its launch in 2012 to more than $18.5 billion.” GivingTuesday
This Free Excel spreadsheet outlines a plan for a #GivingTuesday campaign, broken down into weekly tasks.
This year it is on Tuesday, December 2, 2025
Key columns include:
- Date and Day: When each task should be completed.
- Activity: A description of the task.
- Notes from Bridget: Additional context or instructions for certain tasks.
The purpose of this plan is to organize and track the steps needed to execute a successful #GivingTuesday fundraising campaign. The weeks are broken down into phases such as website review, optimization, content creation, scheduling, and testing.
It pairs well with the book I co-wrote with Warren Laine-Naida: The Only Online Marketing Book You Need for Your Nonprofit (Amazon).