Outsourcing Twitter is an easy win for most marketing managers, small businesses, and, of course, WordPress products and services. I have several Twitter packages available for these clients. Not everyone needs the highest plan. In fact, if you’re not publishing on your company’s blog at least once a week, I’ll talk you out of it.
Looking back over the last five months of 2019, I thought I’d share stats from a clients on each plan.
Why do I love Twitter for business? There’s a whole blog post about that. Suffice it to say that Twitter serves several marketing purposes including brand awareness, public relations, listening, content curation, and relationship building. When I have several platforms with a client, like Facebook and LinkedIn, I use Twitter to curate the content based upon specific lists I create.
I explain a bit below and in this video.
This is the life-support plan. It was created for friends who want a bit of help but can’t afford the Basic or Pro Plans (yet). As I’m on Twitter for my other clients, I find things to tweet for my lite group. This gives a bit of a brand awareness boost and some traffic to your website.
Scope of Work
Average of 15 posts per month, list maintenance, follower and following maintenance, relevant insight and basic reporting. Not subject to promotional discounts. Prepaid monthly.
This is a once a business day plan. It’s basic. It’s not for growth, it’s for consistency. Every third business day a tweet will be posted that goes to the client’s website. If you tweet already, but want a boost, then this is the plan for you. This definitely helps with brand awareness. Some clients start with basic and ramp up to pro.
Scope of Work
Create a spreadsheet with 1 post scheduled per business day for approval in two sections per month. Includes list building, engagement, follower and following maintenance, relevant insight, and basic reporting. Average of 22 tweets. Prepaid monthly.
Twitter Pro is for the brand who wants to grow. This is an aggressive schedule with one tweet going to the website every business day. This is not a good plan for a company who doesn’t publish blog posts consistently. Recommended publishing is once a week to make this plan effective.
Most of the clients on this plan don’t tweet themselves. I’m a complete replacement. They’ll even either send me to a WordCamp to live tweet and/or text me images and captions of when they are at conferences so I can tweet for them. In the example below, the client attended two WordCamps in November; I was at one of them. That month, they got 64,300 impressions.
Scope of Work
Create a spreadsheet with three posts scheduled per business day for approval in two sections per month. Includes list building, engagement, follower and following maintenance, relevant insight, and basic reporting. Average of 66 tweets. Prepaid monthly.
It’s a bit like apples and oranges, really. Because each plan gets more of me. At the time of this blog post, the lite plan is $250, the basic plan is $650, and the pro plan is $1250. With the minimum tweets, the best value is pro that costs about $19 a tweet.
The following screenshot shows the comparison between the plans. The basic plan client also tweets, which is why sometimes those stats are better.