You create and edit lists on Twitter. Think of parallel industries, keywords, geolocation, and/or categories and topics.
Lists can be public or private. The names of your public list are visible and users can subscribe to your public lists. When you list someone, they are notified of the list you added them to. Be careful how you name them. I recommend using keyword-type names. I don’t use private lists. I have more detail on the how and why of lists in this blog post.
A Twitter client allows you to do more with Twitter. You can use any kind of Twitter Client like TweetDeck, but I prefer HootsuitePro because the columns you setup are the same on desktop or mobile. Once your lists are created, you can import the feed in a column, to make it easier.
Learning Twitter can be overwhelming. But, as with any task, breaking it down into smaller parts helps considerably. This is lesson nine in a ten-part series.
In less than five minutes, I show you how join a Twitter chat.
Why join a Twitter chat?
Many people start their Twitter accounts and build a small community, interacting as time allows, and that’s great. I’m a huge advocate for Twitter as you can tell by the quantity of posts I’ve written. Your Twitter use can exist without a chat, but the chat is more rewarding.
Small bursts of conversation on Twitter is fun but unfocused. If your time is limited and you want to make a big impact during one hour a week, joining a Twitter chat is the way to go.
Each chat revolves around a topic which makes the interaction both focused and engaging — allowing you to shine as a thought leader. If joining a Twitter chat is Twitter 301, hosting one is Twitter 401. It’s definitely advanced and a bit more complicated. Though, for me, it reminds me of AOL chat rooms in the 90’s.
Twitter chats are exciting because they are live, sometimes the answers are even controversial.
Even better, you discover people who are engaged and active on Twitter. Meeting people is never a bad thing.
How do you find a chat?
You can go to Twubs to search for hashtags. TweetChat is my favorite chat client.
The easiest way to find a chat, I’ve found, is through one of your trusted followers. Twitter chats are full of friendly and welcoming people.
A5. 1. Find one that fits your brand. 2. Attend regularly. 3. Answer succinctly. 4. Listen. 5. Follow Up. 6. Be kind. #BufferChat
Learning Twitter can be overwhelming. But, as with any task, breaking it down into smaller parts helps considerably. This is lesson eight in a ten-part series.
In less than five minutes, I show you how to compose content in your tweet. How to tweet is easier said than done you think. Perhaps it’s because you haven’t thought about the things you will write.
What if I have nothing to say?
You may think you have nothing to say. But I’ll challenge you and say that you absolutely have things to say. This is why you have customers. You started a business because you had skills and a passion. You worked hard to build it up. All of that matters. Your education matters. Your expertise matters.
Composing original content and sharing that on Twitter shows off your expertise. Being a thought leader isn’t always about giving a TED Talk; it’s about influencing people around you. Mainly — your customers.
What if I have nothing to tweet?
You have a voice. You have something to say.
Believe me have ideas. You have your own style. You can add value to the world. Are you worried you’ll just state the obvious? Maybe the obvious isn’t that obvious.
“Everybody’s ideas seem obvious to them. Maybe what’s obvious to me is amazing to someone else.” Derek Sivers
Start an Idea File
Open up a text file, notes on your phone, or a Google Doc the next time you’re on a sales or customer service call.
What are some of the phrases you repeat?
What are some of the common questions from customers?
Are there words that clients don’t understand? Define them in a tweet.
Jot down your notes and put them into 180-260 words. Now, you have a library of tweets.
Strategy determines tactics. If your main purpose on Twitter is to opine and to be known for such, then you’ll really like being retweeted and you can collect those stats like baseball cards, showing them off when your friends and family come to visit. Being retweeted in this scenario is a good thing (for the opiner). However, if you are the person retweeting, you get little to nothing out of your effort.
If your purpose to be on Twitter is to meet new people, then the conversation tactic is the one for you.
When you read a tweet, you have the choice, dare I say power, to reply. You have the ability to make that one person (or group of two) feel more comfortable.
“Twitter is a party that your neighbor’s brother-in-law’s mother is having. You won’t know ANYONE when you get there. How are you going to get through it? Easy. You start jumping in on conversations and learning about others, so you make friends. Talk about what THEY are talking about and, eventually, they will ask about YOU.” Amy Donohue
Learning Twitter can be overwhelming. But, as with any task, breaking it down into smaller parts helps considerably. This is lesson six of a ten-part series.
In this short video I cover why you should follow people back. Check them out, follow, list. That’s the simple plan.
When I recorded this video, Twitter’s buttons were different. Now the way you add people to a list is with the three dots. Here is a screenshot.
Why Follow Back? Answer: Following Ratios
It sucks when you don’t realize you can only follow 2000 people and then you hit a following wall, literally. You can’t follow anyone else unless more people follow you. If you followed no one back and are following 2000, you’ve got a lot of work to do, my friend, both to follow and unfollow. If you want to grow, you have to maintain the following to follower ratio.
There are additional glass ceilings that you hit, I (as @gidgey) hit another one at 5,000 and again 9,000. When I was doing @RigginsConst, I found them at 14,000 and 19,000 also. It seems to me that the sweet spot is about 1:1 but Twitter says it depends on the individual account.
This is why I had to start unfollowing people who don’t follow back. I really like who.unfollowed.me for this.
This is why I follow people back. The few exceptions are porn, how to get more users people, how to make money on the internet people, #TeamFollowBack (spammy, in my opinion), and eggs.