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Communication is a Science – We Read Live Data
Communication is a science. I’m frankly tired of seeing it categorized as a soft skill as though it’s less important. Of course communication includes data. The trick with communication professionals is that we read and respond to data live. Are soft skills “hot air?” I saw this Venn Diagram and was offended at best. (By…
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How to Market Your WordPress Freelance Business
So, you’re a small agency or freelancer. How do you market your WordPress freelance or small agency? My recommendation is content marketing through creation and distribution. What is Marketing? Marketing is using resources to bring your product or service to the attention of your customer (the market). So you have to dedicate resources (time, personnel,…
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Good at strategy? Great. Do the work. Be a practitioner.
It’s great to be a strategist. Heck, it’s a higher-paying job. But it’s dangerous to be too far away from tactics — especially since they change so often in tech. To be better at the work, you have to do the work. A coder can’t understand overall strategy without an intimacy with the code he’s…