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Consultants have gotten a bad wrap in the media for years. I still remember watching Office Space and laughing so hard at the consultants re-interviewing current employees. This scene is awesome. But I digress. What Is A Marketing Consult? A marketing consultation is where you have a conversation with a marketing professional. Marketing consults can…

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Yes, your business marketing strategy should include Twitter. It’s one piece, albeit a large one, of any successful branding campaign. If I’ve said it once, I’ve tweeted about it ten times. I may have even written an article or two. Okay, maybe more than two. Twitter is the best platform for B2B marketing. It serves…

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When planting your marketing seeds, you can't expect fruit immediately. Fruit, like marketing on social media, requires patience.

When planting your marketing seeds, you can’t expect fruit immediately. Fruit, like marketing on social media, requires patience. I recently purchased a strawberry kit from Target. The “growing medium” had to be prepped, the seeds planted, and it should be watered regularly. Furthermore, during the first year, the plant shouldn’t be allowed to bear fruit.…

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Marketing tools are awesome. But they don’t do the work for you. If you want effective marketing for your business, pay less attention to magic tricks and more on the work.

Magic. Magic awes us. Magic deceives us. Marketing tools are awesome. But they don’t do the work for you. If you want effective marketing for your business, pay less attention to magic tricks and more on the work. Do the Work I used to say there is no dream without the work. It’s true. So…

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When it comes to our businesses we procrastinate on the things that we don't like including marketing. But if marketing produces results, why do we wait?

When it comes to our businesses we procrastinate on the things that we don’t like including [insert surprise here] marketing. But if marketing produces results, why do we wait? The question to you is this: Do you want results or convenience? Spend 7% of Your Gross Revenue on Marketing Budget may be an issue, though…

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