Client work is great. But how do your Twitter followers, let alone your friends, know if you're taking on new clients and projects. And if so, which ones?

Marketing for WordPress Developers: Are you taking on new clients?

Client work is great. But how do your Twitter followers, let alone your friends, know if you’re taking on new clients and projects. And if so, which ones? You do refer and take referrals, right? Marketing for WordPress Developers: Start…

So many businesses get tunnel vision, blinders, or myopic in their marketing. They learned what works in 1989 and kept doing it. Observe. Who are your customers -- really?

You Can’t Market in a Vacuum – Lessons About Observation

So many businesses get tunnel vision, blinders, or myopic in their marketing. They learned what works in 1989 and kept doing it. Observe. Who are your customers — really?

What is a vacuum?

According to the Encyclopedia Britannica:

Vacuum, Space in which there is no matter or in which the pressure is so low that any particles in the space do not affect any processes being carried on there.”

Do we market in a vacuum? Not literally. No. But when we look at data without the context, we are not allowing ourselves to be exposed to alternative data.

What do you mean?

Let’s talk about lunch on a Monday.

I recently had a late lunch / early dinner with my friend Rachel at Jimmy’s Famous American Tavern (and had an awesome margarita). During our lunch we were talking ideas and brainstorming in tornado fashion, as we do.

The topic of data came up. So, I was quoting that saying “lies, damned lies, and statistics” and I added “AND DATA!” I was discussing the idea of context when it comes to data.