In Marketing There is No Magic — Just work
Magic. Magic awes us. Magic deceives us. Marketing tools are awesome. But they don’t do the work for you. If you want effective marketing for your business, pay less attention to magic tricks and more on the work. Do the Work I used to say there is no dream without the work. It’s true. So…Read More
Do you want results or convenience?
When it comes to our businesses we procrastinate on the things that we don’t like including [insert surprise here] marketing. But if marketing produces results, why do we wait? The question to you is this: Do you want results or convenience? Spend 7% of Your Gross Revenue on Marketing Budget may be an issue, though…Read More
Marketing for WordPress Developers: You are What You Tweet
When it comes to business tools for WordPress Developers, Twitter is one of the best — if you use it correctly. Tweet to build, not tear down. If you are what you tweet, what shouldn’t you say? We all have a voice. We all want our voices heard. There’s no way to circumvent the need…Read More
Marketing for WordPress Developers: Are you taking on new clients?
Client work is great. But how do your Twitter followers, let alone your friends, know if you’re taking on new clients and projects. And if so, which ones? You do refer and take referrals, right? What is Marketing? Marketing is basic communication of your goods and services. Simple enough, right? So why do so many…Read More
You Can’t Market in a Vacuum – Lessons About Observation
So many businesses get tunnel vision, blinders, or myopic in their marketing. They learned what works in 1989 and kept doing it. Observe. Who are your customers — really? What is a vacuum? According to the Encyclopedia Britannica: “Vacuum, Space in which there is no matter or in which the pressure is so low that any particles in the space do…Read More