“It was the best of times, it was the worst of times…” Just kidding!
In the competing kingdoms in the world of the internet, social media platforms are springing up like mushrooms in a dark and damp forest. Who will save ye fair maiden? Who will slay the dreaded dragon?
Seriously, the resentment toward the Biggest of the Land from its serfs is directed toward Lord Facebook. We love it for convenience (friends and family, looking at photos, secret groups, login key) but we hate its grandiosity, its advertising, and its intelligence. Like a Lord in the age of Robin Hood, we are served by the Master but we are not free.
There is another kingdom that we’ve all scoffed at and, since the wave debacle, we have lost our faith in. He is one of the most lovable and noble big brothers of them all — Google.
Wait. I may have taken this analogy too far.
But seriously, folks.
Those of us who create content (for a business or for our own pleasure) want to make sure it’s read, watched, or listened to. We also want people to find it. Being found on Google depends a lot on our social activity and, especially, Google Plus. Read more A Tale of Two Kingdoms (or: Why Content Creators Shouldn’t Ignore Google Plus)