Business Advice
Is Your Business Taking Advantage of Google My Business? Here Are 11 Steps Toward Optimization.
Is Your Business Taking Advantage of Google My Business? It should be. If you haven’t claimed your Google My Business listing, you’re seriously missing out on discoverability and visibility opportunities. Google My Business helps your business get found on Google Maps and in “near me” searches. So, have you claimed your business listing yet? Why…
Read MoreHow To Find Local Businesses and Services After You Move
If your business is going to move, I have some advice from my move to San Antonio. After all, being a digital business doesn’t exclude shopping locally. Moving is hard and also easy. Well, let’s stick with “hard” for now. There’s a lot of change which is freeing, but change means you need new doctors,…
Read MoreSmall Business Marketing in a GoogleFace World — A Conversation with Rand Fishkin
In my conversation with Rand Fishkin, we talked about the 30,000-foot view of marketing and advertising. Google and Facebook are the duopolies, that’s true. But small businesses don’t have to lose. With marketing flywheels, influence marketing, and audience insight you can get ahead. Why? Venture Capital takes advantage of our tax system which makes advertising…
Read MoreDid Your Audience Change Or Did You?
You feel it. It’s a sense of something changing. You can’t quite put your finger on it but it’s there. It’s eluding you. Maybe your audience is changing. Maybe you’re not quite keeping up with the trends. You already missed Snapchat and TikTok. Do you need to set up a Discord server? Maybe your audience…
Read MoreAre You Determined to Be a Freelancer? Start Today.
There are so many articles about how to become a freelancer or how to start. It’s crazy. We read stories from people like Ryan Robinson who kept his day job until his freelancing earned six figures. SIX. FIGURES. Swoon. I’m not even close to six figures. “I grew my freelance business to over six figures in…
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