Is your headline as disappointing as a toy in a box of cereal?

Big promises on the box. Small on delivery. “Toy inside!” False promises in cereal boxes and in headlines only disappoint your audience. That’s no way to build yourself up as a blogger or a small business.

Do you find that you have a lot of clicks but low time on site? Or maybe your headlines aren’t getting any clicks at all. Maybe you’re not writing for your audience.

Clickbait Headlines are Cheap Tricks

Clickbait. We’ve all seen it. Most of us have clicked.

The mad-lib formula headline gets the most publicity but is it the most disappointing?

“[Personal Noun] [past tense verb] into a [location] and you’ll never believe what happened next.”

Now, we joke about them because they’re often formatted like a joke. But how many times are you disappointed in that type of a headline?