Content Marketing

If you're hurting for content is syndication really an option? To syndicate may fill blank space but does it produce results?

You Can’t Syndicate Results: A Case for Original Content

If you’re hurting for content is syndication really an option? To syndicate may fill blank space but does it produce results? I’m talking to those small businesses in travel, real estate, and construction industries here — where I see it the most. What is syndicated content? Essentially content is syndicated if you, as a small …

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Is your headline as disappointing as a toy in a box of cereal?

Big promises on the box. Small on delivery. “Toy inside!” False promises in cereal boxes and in headlines only disappoint your audience. That’s no way to build yourself up as a blogger or a small business. Do you find that you have a lot of clicks but low time on site? Or maybe your headlines aren’t …

Is your headline as disappointing as a toy in a box of cereal? Read More »